eSports
Interest in efootball is getting a boost from its real-life counterpart
The world of football is a rich, diverse and electrifying space that is overflowing with thrilling clashes and rivalries, as well as armies of loyal supporters from around the world, but with the unstoppable rise of esports, more and more fans of the beautiful game are embracing its exciting digital twin, efootball, with open arms.
With nine continental football tournaments and fifteen continental club championships on offer, it’s no wonder that matches draw in huge numbers of spectators who are always champing at the bit to watch their teams lock horns, place their bets on their chosen winner, and back their favourite team.
One recent example is Euro 2020’s heart-breaking or glorious (depending on whether you ask an English or an Italian fan) final back in July, which peaked at around 18.5 million TV viewers in Italy and a whopping 30.95 million in the UK.
Meanwhile, esports are also racking up some impressive numbers in their own right. On Twitch, efootball events were watched by 14,600 viewers this August alone, amounting to a grand combined total of 10.9 million hours of efootballing content consumed by users on the streaming platform.
Real-world international tournaments like Euro 2020 have also done their bit to boost demand for esports betting, as there was a marked increase in the number of people betting on efootball matches during this tournament. What’s more, the number of EsportsBattle efootball matches streamed by one of the leading betting operators skyrocketed between December 2020 and June 2021, increasing by 300%!
Traditional sports may still have the edge when it comes to viewer numbers, but this could be set to change in the near future. That’s why efootball tournament organizers like EsportsBattle are expanding the range of events they offer and streaming a fantastic choice of leagues around the clock! With a diverse array of competitions available for your betting pleasure all year round, along with lucrative competitions that offer gamers the chance to win prize money for betting on qualifiers and tournaments, such as the International Cup, Champions League, Europa League, Premier League, and Bundesliga, to name just a few, your chances of getting bored are slim to say the least!
So, what is it about efootball that’s got everyone so excited? Well, for starters, it’s very similar to regular football, which is why the transition from sports to esports is such an easy one for betting fans to make. However, the biggest advantage the virtual version has over its real-life counterpart is that matches are short and sweet, and viewers’ cups runneth over with endless action from their favourite leagues available to enjoy every day.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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