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PLAYMAKER ANNOUNCES ACQUISITION OF BRAZILIAN GAMING-FOCUSED GRUPO SUPERPOKER

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Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has announced today the acquisition of leading Brazilian media company Grupo SuperPoker. SuperPoker provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans in Brazil, one of the largest poker markets in the world. Playmaker’s acquisition of SuperPoker adds a team of over 15 experienced sales and gaming-related content experts based in São Paulo, Brazil.

SuperPoker is the official Portuguese language streaming platform for the Brazilian Series of Poker (“BSOP”), European Poker Tour, Pokerstars Players Championship, World Series of Poker – Brazil Circuit, and the Pan-American Poker Tour (“PAPT”).

Playmaker’s wholly owned subsidiary, Futbol Sites, with market-leading audience and business operations throughout the Latin American region, will manage day-to-day operations of SuperPoker and its suite of products. SuperPoker generates 15 million annual visits and 1.25 million unique annual users across its properties, and it is one of the most popular media poker groups worldwide. Monetization efforts of SuperPoker assets will be transitioned to Playmaker Bench, Playmaker’s proprietary monetization technology stack.

“Poker players are sports fans and sports fans are poker players,” said Jordan Gnat, Playmaker CEO. “Playmaker is building an ecosystem of engaged fans and this overlap provides our fans with additional content to enjoy, and provides our betting and advertising clients with another avenue to reach their target audiences. Brazil is a key market for us and we will continue to focus on it.

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“I am also thrilled to welcome Igor Trafane [SuperPoker Founder and CEO] to the Playmaker family,” continued Gnat. “Igor’s influential presence in the Latin American market is unmatched and he will be a tremendous complement to our business in the region.”

Igor Trafane founded SuperPoker and owns several poker and gambling related assets in Brazil including H2 Club, the BSOP, PAPT and Flush Tour. He was the founder and the first President of the Brazilian Poker National Federation, and is the current President of the Pan-American Poker Confederation. Mr. Trafane will continue to work with the Futbol Sites team to support and grow its presence in the Brazilian market.

“I am passionate about poker and I am passionate about soccer. This partnership brings these passions together,” said Mr. Trafane. “I have known Jordan for many years from his days at Stars Group and we have strong mutual respect and admiration for each other, and now this opportunity allows us to work together again as partners. My business group has more than ten companies, from poker tournaments to live poker clubs, poker supplies and more. Our media business needed a strategic relationship for the future. Playmaker is that partner and I am in for the long run to help grow this business as a shareholder.”

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

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Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

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Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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