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Future Anthem and Gamesys present new research into the impact of casino games on player markers of harm

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Modelling of 36 million gaming sessions finds no statistically significant correlation between player markers of harm and three structural game characteristics: Volatility; Return to Player (RTP); Hit Rate

Building on the foundations of a complementary responsible gambling assessment earlier in the year, Future Anthem and Gamesys (a Bally’s Corporation Company) have partnered to analyse the extent to which player markers of harm may be driven by the games that players choose to play.

Released to coincide with Safer Gambling Week (1-7 November 2021) – a cross-industry initiative to promote safer gambling in the United Kingdom and Ireland – this research has used Anthem’s Safer Play machine learning models which were executed against 36 million Gamesys gaming sessions to identify potential markers of harm that indicate risky play.

A full investigation of the extent to which slot games may be correlated with markers of harm was conducted on these game sessions to identify the link between player risk and the three structural game characteristics of volatility, return-to-player and hit rate.

The results

The results demonstrate no statistically significant correlation between player markers of harm and the experience that different games provide.

Analysis by Future Anthem – the pioneering AI and game data science specialist – indicates that these structural characteristics are not associated with behavioural markers of harm. Furthermore, there was no evidence that specific risk indicators, such as staking up, were linked to specific games within the category.

This is just the beginning of what will become a larger piece of research on game features, game design and markers of harm to understand the aspects of games that provide for a sustainable and enjoyable player experience.

Additional insights

Key factors of prominence in this research suggest that there are other learnings that can aid detecting risky play, including time of day, deviance from normal play patterns and recent classification of risky sessions.

Statistics found to support this include:

·         Overnight play (12.00am-6.00am): 36% riskier than other times of the day

·         Players were over 7x more likely to have another high-risk session than those that just had a safe session.

“We are delighted to have undertaken research in such an important area of our industry with Gamesys. Aspects of games, players, behaviours, and protection are often mythologised. We have deployed comprehensive machine learning models with significant amounts of data on gameplay to shine a light on part of the puzzle. We look forward to undertaking further research on games and game design to identify how gambling operators and studios can provide an enjoyable and sustainable player experience,” said Chris Conroy, Chief Data Officer, Future Anthem.

“As part of our ongoing commitment to player experience, we are proud to be part of a piece of research that better helps the gambling sector understand the link between markers of harm and the gaming experience. We always strive to build and operate games that are best suited to our players, with rigorous selection policies – this research is another milestone on our journey,” said Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company).

About this research

Future Anthem’s Safer Play product uses state of the art AI to proactively detect in-session wagering behaviours that indicate players may be exhibiting markers of harm, creating a score for every game session for every player (a game session being from game launch to game close).

Its machine learning models assess more than 80 separate metrics that correspond to markers of harm which have been honed across billions of spins to cluster game sessions together according to their level of risk.

For this specific research undertaken with Gamesys, 36 million gaming sessions were created, which involved 2+ billion spins, across 5 million hours of gameplay on 368 games, from more than 800,000 players.

Future Anthem believes this research is the first of its kind as most other research in this area understandably focuses on the player themselves. The Future Anthem team intends to continue its research in this area with additional focus on the relationships between games, features, design and their links to player-risk and experience.

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iGaming

Tugi Tark and Narnium Solutions Announce Strategic Partnership to Strengthen Player Support Across Multiple iGaming Brands

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Tugi Tark has entered into a strategic partnership with Narnium Solutions, an operator managing multiple online casino brands, to deploy its customer service platform alongside AI-powered support agents across the operator’s portfolio.

Narnium Solutions brings over 15 years of experience spanning casino operations, compliance, payments, marketing, and platform management. As the company continues to expand across both emerging and established markets, delivering scalable and consistent player support has become a key operational priority.

Through this collaboration, Narnium Solutions is integrating Tugi Tark’s platform and AI agents—trained on more than 10 million real iGaming support interactions—to streamline player communication across all brands within a single, unified environment.

A company representative at Narnium Solutions said:

“Partnering with Tugi Tark marks an important step forward for us. We’re excited to introduce an AI-powered chat experience into our ecosystem, strengthening our modern iGaming stack and enhancing player communication across our brands.”

The platform is being used to centralise support operations across the NarniaSlots brand family. Tugi Tark’s AI-driven chat widget is embedded directly into each site, enabling automated handling of player queries while allowing support teams to focus on more complex cases within a shared workspace.

The solution is designed to scale alongside Narnium Solutions’ growing pipeline, which includes upcoming brands such as Lucky Mary and House of Slots, as the company continues to expand its footprint.

Harpo Lilja, CEO of Tugi Tark, said:

“Narnium Solutions operates on a global scale with the kind of multi-brand complexity our platform was built to support. We’re pleased to welcome them on board and to power player support across their entire portfolio.”

The partnership aligns with Narnium Solutions’ broader strategy of building compliant, scalable iGaming operations across international markets. With a centralised support infrastructure and AI-driven capabilities in place, the company is well positioned to deliver consistent, high-quality player experiences as it continues to grow.

The post Tugi Tark and Narnium Solutions Announce Strategic Partnership to Strengthen Player Support Across Multiple iGaming Brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Industry News

QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey

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QTech Games, the leading game aggregator for emerging markets, has appointed Jonny Youssef as Chief Technology Officer (CTO) to lead the next phase of the company’s technology organisation, innovation and technology strategy as QTech accelerates its global expansion. Jonny will lead the continued development of QTech’s platform architecture and engineering organisation, focusing on scalability, AI-driven capabilities and next-generation tools designed to support operators and content partners across fast-growing markets. Jonny brings more than 20 years of technology leadership experience across banking, fintech, SaaS platforms and AI-driven innovation. His background combines enterprise-scale infrastructure expertise with hands-on experience building and scaling digital platforms and emerging technology systems. Previously, Jonny served as Head of Innovation for Swedbank Group Lending & Payments, where he led digital initiatives across lending, payments, APIs and digital channels within one of the Nordic region’s largest banking groups. He has also held senior technology leadership roles at Entercard Group, overseeing technology infrastructure and mission-critical production environments supporting large-scale payment operations across Nordic markets. Alongside his enterprise leadership experience, Jonny has founded and scaled several technology ventures and digital platforms. As a technology founder and CTO, he has led the design and development of international platforms operating across Europe and Asia, building distributed engineering teams and scalable digital infrastructure.

In recent years, Jonny has contributed to the development of next-generation AI and sustainability technology initiatives, including work with Circular Living and Biotonomy, where advanced AI, IoT and Edge AI systems are used to power intelligent environments, autonomous infrastructure and real-time operational insights. Beyond his commercial initiatives, he is also a board member and early contributor to The AI Community of Sweden, a national innovation network connecting professionals, enterprises and academia to collaborate on AI innovation. At QTech Games, Jonny will focus on strengthening the company’s technology foundations as it continues to scale globally, enhancing AI-driven functionality, automation and analytics capabilities that enable partners to unlock greater value from the platform. He will also oversee QTech’s engineering and technology teams to ensure continued innovation while maintaining the speed, reliability and integration flexibility that have become hallmarks of QTech’s aggregation platform.

QTech Games’ CEO, Philip Doftvik, said: “We’re delighted to welcome Jonny to QTech at an important moment in our growth journey.

“He brings a rare combination of enterprise technology leadership, platform-building expertise and forward-looking innovation in AI and automation. His experience across banking infrastructure, global digital platforms and emerging technology ecosystems makes him uniquely positioned to guide us through its next phase of technological evolution.

“As we continue to expand across emerging markets, Jonny’s leadership will help ensure we remain at the forefront of innovation — delivering scalable infrastructure, AI-driven insights and powerful technology solutions that help our partners grow.”

Jonny Youssef added: “QTech Games has built a strong reputation as one of the most innovative and reliable aggregation platforms serving emerging markets.

“What impressed me most is the company’s focus on speed, simplicity and partner success — combined with a clear ambition to continue evolving the platform through technology. I’m excited to join the team at a time when AI, automation and data-driven capabilities are creating new opportunities to deliver even greater value to operators and game providers.

“My focus will be on strengthening the platform architecture, scaling our technology capabilities with AI and supporting the next phase of QTech’s growth.”

The post QTech Games recruits banking and AI leader Jonny Youssef as CTO to drive next phase of its growth journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Games Global

Games Global and Stormcraft Studios dive into aquatic adventure with Mermaid’s Millions Cashingo™

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Games Global, together with exclusive studio partner Stormcraft Studios, has unveiled Mermaid’s Millions Cashingo™, a vibrant deep-sea slot blending enchanting visuals with engaging mechanics to deliver a layered gameplay experience.

Building on more than 15 years of success enjoyed by the heritage title, Mermaid’s Millions, the upgraded sequel introduces the Cashingo™ and ULTRA Link&Win™ features to enhance gameplay.

Set in a shimmering underwater kingdom, the 5×5, 40-payline title unfolds among coral caverns and glittering reefs, with win potential in excess of 13,000x.

At the heart of the game is the Cashingo™ feature, where Cash and Jackpot Coins populate a dedicated grid during both the base game and Bonus Spins. Some coins appear as glowing pearls, duplicating onto the grid where they stick and accumulate.

Forming horizontal, vertical, or diagonal lines awards instant prizes and jackpots, while pearls landing on occupied positions merge their values to increase potential payouts.

Further intrigue comes through the ULTRA Link&Win™ feature, activated by landing six or more coin symbols. The feature begins with three respins on a 5×5 grid, with coin symbols locking in place while the remaining positions continue to respin.

Special Seahorse Coins can unlock additional rows, expanding the reels and increasing reward potential, while boosters such as Collectors, Doublers, Persistent modifiers and Extra Life Coins can appear to increase winnings and extend the feature.

The adventure continues with Bonus Spins, activated by three or more scatter symbols to award 10 spins, where wild and coin symbols can appear Power Stacked to heighten the chance of significant wins.

Combining ocean-themed visuals with proven mechanics, Mermaid’s Millions Cashingo™ delivers a dynamic experience designed to keep players engaged.

Terence Igesund, Executive Producer at Stormcraft Studios, said: “Mermaid’s Millions Cashingo™ was made to feel vibrant and full of momentum from the very first spin.

“The ocean setting gave us the perfect canvas to build something visually rich, while the mechanics keep the action evolving as the grid fills and the reels expand.”

David Reynolds, Director of Games Strategy and Partner Management at Games Globalsaid: “Stormcraft Studios has delivered yet another title that blends strong visual identity with mechanics that are both engaging and easy to understand.

“Mermaid’s Millions Cashingo™ captures that balance well and is another example of how our studio network continues to deliver diverse, high-quality content that strengthens the breadth of the Games Global portfolio.”

The post Games Global and Stormcraft Studios dive into aquatic adventure with Mermaid’s Millions Cashingo™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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