Latest News
Betbazar rebrands, prepares for another record-breaking year
Industry’s leading global sales house scales for ICE 2022 and beyond
Betbazar, the gaming industry’s leading global sales house, has announced a rebrand that will highlight the company’s core values including speed, innovation and the search for best-in-market partners.
The company’s new logo is more robust with eye-catching bright strips, which reflects the bolder, clearer and fresher direction it is heading in, as well as its record-breaking success across global markets in 2021.
Following an outstanding period of growth for the company, Betbazar is ready to continue positioning itself as one of the industry’s favourite suppliers for high-velocity, next-gen gaming products and solutions.
During the Euro 2020 and Copa America, the company identified a huge amount of demand for Efootball as the ideal cross-sell during the summer’s sporting action.
It correctly predicted this would continue throughout this year and that there would be significant synergy between the two, ensuring a hugely successful surge in revenue and engagement on behalf of its operator partners.
Unafraid to take risks on companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.
The updated look also informs the company’s new website.
Commenting on the company’s rebrand, CEO Alex Iaroshenko, said: “Betbazar has come a long way in a very short space of time. We identified that the industry needed a sales house that could recognise different companies’ potential and connect them to their mutual benefit and that has taken off on an unprecedented scale.
“So much so, that we needed to update our look to reflect our place in the industry. This look conveys the bold and reliable company that we have become, and we look forward to carrying our fantastic momentum in 2022.”
Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.
With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.
Powered by WPeMatico
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.
This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.
ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.
“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”
ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.
By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.
The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.
-
Eastern Europe7 days agoConquering Challenges: TotoGaming in Romania – 1 Year in the Market
-
Australia6 days ago
VGCCC: Bookmaker Fined for Customer Safety Breaches
-
Latest News7 days ago
ELA Games Unveils Mythical New Game, Cash of Egypt
-
Australia6 days ago
Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer
-
Latest News6 days ago
Week 3/2025 slot games releases
-
Latest News7 days ago
Games Global secures exclusive contract with Playbook Fusion to bring Playbook Football™ to operator partners
-
Brazil6 days ago
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
-
Latest News6 days ago
Meet Galácticos Legends Luis Figo, Iker Casillas, Michael Owen, and Michel Salgado at Digitain Stand at ICE 2025
