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NSoft Doing Business in Q3 2021

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Online casino – a new niche for versatile NSoft game development team 

By Dražan Planinic, COO at NSoft 

The third quarter of the year is generally the slowest one – in terms of, well, everything. We are vacationing, building our immune system by the sea, lake, mountain. It’s the heat of the summer season. Still, the numbers show that our business is steadily growing. If we compare the total stake in Q3 2021 to the same quarter in 2020 we see a significant increase of 9%. The growth results from a clear business strategy, quality client portfolio and constant improvements in our product portfolio. The promising results and proven business strategy have assured us that we’re on the right track towards successfully completing this financial year-end.

Online casino – a new niche to conquer 

We did our due diligence! Casino world, hello from NSoft!

We have formed a Casino team out of the most experienced seniors to set the ground for further development in this area. Prior to setting an effective strategy, the team has analysed the market, talked to the clients, did an analytic survey and in-depth interviews with the relevant stakeholders and focus groups. The overall process resulted in the development of the on-demand casino game Slingshot 6 that celebrates the Lucky Six legacy and twelve video slot games at the moment.

The video slots feature well-known topics, such as pirate treasure hunt, Egyptian mythology, and Atlantis theme, just to name a few. In addition, we have also made slots covering some very market-specific themes such as derby between life-long rivals from Belgrade, Serbia: Partizan FC and Crvena Zvezda FC. The Everlasting Derby (Večiti derbi) is a video slot made exclusively for long-term client, Balkan Bet.

The personalised slot offers content relevant to the players of the specific market. Exceptional backend combined with our modular iGaming platform and a dedicated in-house team of designers, animators, and frontend developers allows us to create the next level of personalised video slots. We see this as an excellent opportunity for market penetration and delivery of much needed customised, exciting content to the punters.

Sportsbook platform 

Talking about further development, we continue to invest time and resources into our Sportsbook platform. Sportsbook recorded steady growth and remains one of our top priorities in business development. As announced in Q2, new features are on the way, including Optimove KYC system integration. Push notification feature is another novelty that will give our clients a new, valuable communication channel.

Platform integration expands our footprint, and we are happy to have some new partners on board. One of the most recent deals is the one with BetConstruct. According to the agreement, BetConstruct will make NSoft’s well-known and ever-popular virtual betting games portfolio available to its customers. Draw based games and virtual racers like NSoft’s flagship Lucky Six or Greyhound races will now be catching the players’ attention on BetConstruct clients’ betting sites.

Stark – growing strong 

Recently we have celebrated the 6th anniversary of Stark Solutions, our sister company. The premium betting terminals manufacturer entered into the Q4 2021 with one more milestone reached. Stark’s partner SUZOHAPP presented Stark’s best-seller, T-1000 terminal, to the US operators. At the beginning of this month, an all-white T-1000 self-service betting terminal was presented at the G2E Las Vegas show. Negotiations with potential customers who fell in love with this state-of-the-art piece of hardware have already started.

Industry recognition

Q3 2021 brought us one more pleasant surprise in the form of an impressive seven nominations for the prestigious industry recognition: SBC Awards Latinoamerica 2021. We have been shortlisted in the categories: Sportsbook Supplier of the Year, Bingo & Lottery Supplier of the Year, Platform Provider of the Year, Land-Based Betting & Gaming Product, Virtual Sports Supplier, Employer of the Year and Leader of the Year.

In addition to this shortlisting, we have received more good news at the beginning of this month. Namely, the jury of the SBC Award 2021 has chosen to put NSoft name among the best companies in four categories. In December, NSoft will be competing for SBC Award 2021 in the categories:

  • Sportsbook Supplier of the Year,
  • Live Betting Product,
  • Land-Based Betting &
  • Gaming Product and Virtual Sports Supplier.

It is going to be a very exciting holiday season!

Live events are back! And we are happy about it!

During Q3 2021, our Sales staff attended a few industry events in person – not just behind their laptops. We have been in Amsterdam at iGB Live, SiGMA gathering and SBC Summit in Barcelona, and this was a nice change and reminder of pre-covid times. Still, the organisers and the attendees are both cautious, as we all should be. However, we praise the opportunities to meet in person with friends, partners, potential customers and industry professionals.

Online can never fully address our needs for human contact. The fact is that we laugh harder, talk to each other clearly and finally do business better when we sit with the person at the same table.

In this last quarter of the year, our colleagues already attended G2E Las Vegas and SBC Summit Latinoamerica, which gave us valuable insight into vast markets as well as some new contacts and business prospects.

Education, education, education

In the end, let’s finish the overview with the people. After all, we are what we are thanks to the people who invest their knowledge, ingenuity and flair into everyday business. We genuinely believe in the power of knowledge and heavily invest in it. Some of the activities we have conducted during the course of Q3 2021 were NSoft Summership, an internship programme for students, a workshop for the Support operators, and an internal workshop: Communication skills 2.0 for all employees. Regular online courses and education are part of our everyday life.

An initiative we have started in Q3, and that is currently in motion, is Sales Boot Camp. NSoft is growing, and consequently, we are in constant search of candidates with a quite specific skill set. Sales Boot Camp is a clever way to groom prospective candidates through month-long, intense training.

 

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EU Taxes

Malta Prepares For EU Budget Battle To Stave Off Gambling Levy

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Malta’s Prime Minister has said his nation will veto any attempts by the EU to introduce a bloc-wide online gambling levy, threatening to place the industry at the centre of febrile European politics.

Robert Abela has told Malta’s parliament that he would use his nation’s member state veto to block the passage of the next EU budget, if a proposed gambling levy is included.

The budget, formally known as the Multiannual Financial Framework (MFF), lays out how the EU will spend its €2trn budget from 2028 to 2034.

The prospect of adding a continent-wide tax to the budget remains only a proposal, but the idea has heavyweight backing.

Vice-president of the European Parliament Victor Negrescu is spearheading these efforts, arguing that a fast-growing digital industry that generates billions in revenue should be subject to EU-level taxation.

Negrescu says that the levy could generate between €2-4bn every year.

“This industry fully benefits from the EU’s single market, digital infrastructure and crossborder access, but operates under fragmented rules, unequal taxation and insufficient enforcement,” he said.

The online gambling sector might well quibble with the specifics of these claims.

The idea that it “fully benefits” from the EU single market may have been unassailably true in the point-of-supply era, but the subsequent fragmentation of national rules that Negrescu refers to has significantly complicated that picture.

Nevertheless, backing for the levy from a senior European politician has naturally spooked the industry and its primary champion within the EU, Malta.

The levy would be so damaging to Malta’s economic interests that it is willing to use its most powerful EU instrument by executing a veto in the European Council in order to block the budget from being approved.

That would likely plunge the island nation into the centre of a political firestorm, but recent history suggests that smaller EU nations and their allies can successfully disrupt budget negotiations.

During discussions over the 2020 EU budget, Poland and Hungary successfully secured concessions after they both threatened to veto the MFF over rule-of-law requirements.

Malta will also hope to rely on support from the Friends of Cohesion, an informal alliance of 16 nations concerned with regional development, of which it is a part.

Negrescu’s pledge to pair his levy with a “clear EU directive against illegal and unlicensed platforms” is unlikely to satisfy the online gambling industry, despite growing complaints of a rampant black market from a number of quarters.

Malta strikes again

In simple terms, Malta is seeking to protect an industry which accounts for 10 percent of its gross domestic product.

The nation has shown a clear willingness to ignore the EU’s wishes in order to shield the many gaming firms that host their headquarters within its borders.

Most notably, the creation of Bill 55 has successfully protected local companies from having to repay hundreds of millions of euros in player refund settlements.

Ongoing cases before the Court of Justice of the European Union suggest that Europe’s top judges will soon rule against Bill 55, which is now Article 56A of Malta’s gambling act.

The European Commission also launched infringement proceedings against Malta over the provision

Tax troubles.

There are so far no specifics on how the levy would be calculated or what value it would be set at, but beyond Malta an additional levy would also be extremely challenging for operators in European markets already struggling with high tax burdens.

This includes the Netherlands, where a government report released this week has shown that staggered increases to taxes of 37.8 percent of gross gambling revenue (GGR) have failed to deliver any benefit to the country’s budget.

Even a relatively slight increase to this tax rate could send more operators scurrying out the market and see channelisation dive further than its current rate of 55 percent.

Nations like France, where online betting is taxed at 59.3 percent of GGR, or Portugal, with its 8 percent turnover tax on online sports betting, would also feel an impact.

Negotiations over the contents of the EU budget are set to continue for several months, with the approval process expected to be completed in late 2026 or early 2027.

Leaders in the Council of Europe have agreed to come to a preliminary deal on the MFF by October, according to a coordinated statement issued earlier this month.

Malta’s devout opposition to a possible gambling levy is just one of a range of issues under discussion, including a stark divide between nations such as Germany, which favour spending cuts, and the Friends of Cohesion, who want additional cash for agriculture and regional funding.

The post Malta Prepares For EU Budget Battle To Stave Off Gambling Levy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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G2 drops limited-edition One Piece streetwear capsule on June 25

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The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.

G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.

The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.

“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”

G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.

One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.

The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ygam joins four UKRI-funded gambling harms research partnerships

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Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.

Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.

The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.

Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”

Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”

The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.

The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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