Latest News
CEGO latest gambling firm to bring Neccton on board
Danish operator utilises mentor software to protect players from harmful behaviours
CEGO now sits alongside Europe’s top gambling operators after selecting Neccton’s mentor software to protect its customers from harmful gambling behaviours.
CEGO is licensed to operate in three major markets – Denmark, Sweden and most recently, the UK. The company recognised their responsibility to players and set about a rigorous selection process to find the right tool for the job. This process led them to recognise Neccton’s mentor software as the one that met both their needs, and their players’ needs, perfectly.
CEGO’s online players will now be playing while by mentor’s AI-based solution analyses their behaviour in real-time to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.
mentor is a ground-breaking player tracking tool which alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.
Dr. Michael Auer, Director and Head of Development at Neccton, said: “Our scalable solution fits brilliantly into CEGO’s current trajectory; with the appointment of a new CEO in August they are targeting international growth, starting with the UK where we already have many customers and are recognised as a market leader. Our player protection solution answered their every question, and we now look forward to assisting and protecting their customers as the company grows.”
Allan Auning-Hansen, CEO of CEGO, said: “Responsible Gambling is a key component of the CEGO mindset, and we are very excited to partner up with Neccton. We believe that Mentor’s incident focus will contribute to our aim at helping players play responsibly.”
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Conferences in Europe
Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025
The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.
Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.
“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!
Topics on the agenda include:
- Scalable architecture & infrastructure
- AI & machine learning in iGaming
- Compliance & security in regulated markets
- Future-ready platform innovation
- Engineering teams, DevOps, and automation
“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director.
Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.
“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.
The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.
Registration is now open with tickets currently discounted by £200 until 31st May.
The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
NetBet UK has strengthened its online casino offering via its latest partnership with industry-leading provider Blueprint Gaming™. An intricate selection of their top-performing games is now available to all NetBet players in the UK.
Over the years, NetBet has been meticulously updating its casino games library, establishing partnerships with a plethora of the world’s best and most innovative providers.
Developing and maintaining the most extensive and diverse casino offering in the market is part of NetBet’s mission – and the addition of Blueprint as a provider only strengthens their ability to provide the finest online gaming experience.
Founded in 2007 and a key part of Germany’s trailblazing Merkur Group, Newark-based Blueprint Gaming™ is one of the UK’s top five providers of digital games, with their iconic titles available both online and on mobile devices.
Some of the most popular and played games within Blueprint’s extensive library include Fishin Frenzy The Big Catch 2, Fishin Frenzy Even Bigger Fish and King Kong Cash Even Bigger Bananas 2.
Claudia Georgevici, NetBet PR manager, said: “This partnership with Blueprint Gaming™ is incredibly exciting and we cannot wait for NetBet UK players to enjoy the studio’s captivating slot portfolio. This move once again demonstrates our commitment to customer satisfaction, ensuring our users have continued access to the leading releases on market.”
Jack Lawson, Account Manager at Blueprint Gaming™, said: “It really is brilliant to extend this partnership with NetBet and further enhance our UK offering. We look forward to the NetBet player base getting involved in our intriguing range of unique slots including the recent Cash Strike™ series as well as cult classics featuring King Kong Cash™ and Eye of Horus!”
The post NetBet UK elevates casino game collection through Blueprint Gaming™ partnership appeared first on European Gaming Industry News.
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