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CEGO latest gambling firm to bring Neccton on board

Danish operator utilises mentor software to protect players from harmful behaviours
CEGO now sits alongside Europe’s top gambling operators after selecting Neccton’s mentor software to protect its customers from harmful gambling behaviours.
CEGO is licensed to operate in three major markets – Denmark, Sweden and most recently, the UK. The company recognised their responsibility to players and set about a rigorous selection process to find the right tool for the job. This process led them to recognise Neccton’s mentor software as the one that met both their needs, and their players’ needs, perfectly.
CEGO’s online players will now be playing while by mentor’s AI-based solution analyses their behaviour in real-time to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.
mentor is a ground-breaking player tracking tool which alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.
Dr. Michael Auer, Director and Head of Development at Neccton, said: “Our scalable solution fits brilliantly into CEGO’s current trajectory; with the appointment of a new CEO in August they are targeting international growth, starting with the UK where we already have many customers and are recognised as a market leader. Our player protection solution answered their every question, and we now look forward to assisting and protecting their customers as the company grows.”
Allan Auning-Hansen, CEO of CEGO, said: “Responsible Gambling is a key component of the CEGO mindset, and we are very excited to partner up with Neccton. We believe that Mentor’s incident focus will contribute to our aim at helping players play responsibly.”
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BOS sends letter to the SGA about new gambling products

BOS, The Swedish Trade Association for Online Gambling, has been in dialogue with the SGA, The Swedish Gambling Authority, for almost a year now, about how the Swedish licensed market may offer new gambling products to consumers more quickly and with better regulatory certainty. There is some regulatory uncertainty surrounding new games and the possibility of including them in the Swedish licensed market. BOS believes that it is of great importance that this can happen, not least in competition with the unlicensed gambling market, which does not wait for approval from the SGA but immediately introduces new games as they are created and offered to gambling companies. That speed must also be offered to the legally licensed gambling companies, according to BOS.
“The pace of innovation in the gambling industry is high and it is very important that the licensed gambling market can quickly offer consumers new attractive games. We hope that with our dialogue with the SGA and the letter we are sending them today, we can take a big step in the right direction. We want new attractive gambling products with regulatory certainty to be quickly included in the legal license market”, says Gustaf Hoffstedt, Secretary General BOS.
The post BOS sends letter to the SGA about new gambling products appeared first on European Gaming Industry News.
Adam Greenblatt Chief Executive Officer of BetMGM
BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE

BetMGM LLC jointly owned by MGM Resorts International and Entain plc, is providing an update on its Second Quarter 2025 (“2Q 2025”) and First Half 2025 (“1H 2025”) performance.
- Strong 2Q and 1H performance as BetMGM’s ongoing strategic execution drives strong and profitable growth
- 2Q Net Revenue up 36% YoY and EBITDA of $86 million (up $78 million YoY)
- 1H Net Revenue up 35% YoY and EBITDA of $109 million (up $232 million YoY)
- Leading iGaming offering and enhanced player engagement delivered 2Q revenues +29% (1H +28%) with strong growth in player volumes and activity
- Strong Online Sports performance with 2Q revenues +56% (1H +61%) driven by refined player marketing and management and strengthened product
- Upgrade to FY25 guidance and increased confidence in path to $500 million EBITDA in coming years
- Expect FY25 Net Revenue of at least $2.7 billion and EBITDA of at least $150 million1
Adam Greenblatt, Chief Executive Officer of BetMGM, commented: “BetMGM has seen a strong first half of the year, delivering significant revenue and EBITDA growth that is underpinned by the ongoing execution of our strategic plan. The momentum we have built since the second half of 2024 accelerated through the first half of 2025. Our iGaming business continues to deliver new records as we showed why BetMGM is the go-to destination for all players, and in Online Sports, our refined player targeting and management capabilities have driven strong engagement and player KPIs across the board. BetMGM is healthier than it has ever been, a testament to the hard work of our teams and colleagues across the business. Our stronger than expected performance through 1H 2025 positions us well for the rest of the year, reinforcing our confidence in the future and the many opportunities ahead.”
Key Financial Highlights
2Q and 1H 2025 BetMGM Financial Summary1,2,3 |
|||||||
$ millions, unless otherwise noted |
2Q 2025 |
YoY Change |
1H 2025 |
YoY Change |
1H 2024 |
||
Net Revenue |
|||||||
iGaming |
$449 |
+29 % |
$891 |
+28 % |
$695 |
||
Online Sports |
$228 |
+56 % |
$422 |
+61 % |
$262 |
||
Handle4 |
$3,427 |
+25 % |
$7,515 |
+27 % |
$5,914 |
||
GGR Hold % |
9.8 % |
+40bps |
8.9 % |
(10)bps |
9.0 % |
||
NGR Hold % |
6.6 % |
+130bps |
5.6 % |
+120bps |
4.4 % |
||
Retail / Other |
$16 |
(5) % |
$36 |
(15) % |
$42 |
||
Total Net Revenue |
$692 |
+36 % |
$1,349 |
+35 % |
$999 |
||
Contribution |
$191 |
+$88 |
$307 |
+$241 |
$66 |
||
EBITDA |
$86 |
+$78 |
$109 |
+$232 |
($123) |
||
Average Monthly Actives (thousands)5 |
901 |
+7 % |
984 |
+6 % |
926 |
2Q/1H Financial Highlights
- 1H Net Revenue of $1.35 billion, +35% YoY delivering 1H EBITDA of $109 million (up $232 million YoY)
- 2Q Net Revenue of $692 million, +36% YoY with continuing momentum and strong underlying growth
- iGaming Net Revenue of $449 million, +29% YoY, driven by leading offering with exclusive content, differentiated engagement tools and enhanced player management
- Online Sports Net Revenue of $228 million, +56% YoY, reflecting strengthened product and refined engagement
- Average Monthly Actives +7% YoY
- 2Q EBITDA of $86 million (up $78 million YoY) underpinned by positive contribution from both iGaming and Online Sports
- Secured stabilized 14% GGR market share in active markets with iGaming (22%) and Online Sports (8%), further cementing BetMGM’s podium position in the market6,7
- $150 million revolving credit facility remains undrawn with no further capital from parent companies expected
Operational highlights
- Market leading iGaming offering
- Continued investment behind leading iGaming business to acquire and retain a broader pool of players at attractive payback periods
- Strong player volumes and engagement KPIs underpin 1H outperformance
- 1H Average Monthly Actives +38% and Active Player Days each month +34%8
- Attractive player economics supported by:
- Exclusive and unparalleled library of content including The Wizard of Oz, Price is Right and Family Feud
- Creative player engagement tools improved active player days and 2025 cohort retention
- Further investment in live dealer business
- Improved targeting and showcasing of promotions to cross-sell Online Sports and iGaming players in our multi-product states
- Strengthened Online Sports product and enhanced player engagement approach
- Significant growth in Online Sports demonstrates successful brand repositioning, player acquisition and management, alongside ongoing product improvements
- Focused “premium mass” approach and enhanced CRM delivering a more engaged and higher quality player base
- 1H Handle per active +34% and NGR per active +70%9
- 1H Active Player Days +14% with +24% more Bets per active8,9
- 1H NGR margin improvement of +120 bps YoY
- Strengthened product with broader offering and parlay capabilities, plus enhanced UX navigation and app speed
- Unlocking differentiated omnichannel opportunities
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
- Improved integration across omnichannel touchpoints supports efficient acquisition and retention funnel offering unique player experiences
- 30% growth in NV monthly actives in 1H; 4x increase in number of NV actives continuing play in home state in 1H10
- Omnichannel game titles and differentiated live dealer offering provide BetMGM exclusive experiences
- c50% of BetMGM’s Top 20 grossing slot titles are omnichannel games, including recently launched titles from The Wizard of Oz franchise11
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
Outlook
- BetMGM’s performance in 2Q and 1H 2025 provides increased confidence in the long-term profitability and opportunities for the business
- Stronger than expected second quarter supports further upgrade to FY25 guidance12:
- Net Revenue guidance of at least $2.7 billion
- EBITDA guidance of at least $150 million
- Secured podium position in a large and growing total addressable market with increasing operating leverage benefits, reinforces our confidence in delivering EBITDA of $500 million in the coming years
The post BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE appeared first on Gaming and Gambling Industry in the Americas.
Anna Mackney Head of Regional Sales US at Play’n GO
Play’n GO Announces North American Operator Partnership with Caesars Entertainment

Play’n GO, a leading casino entertainment provider, has announced a new U.S. operator partnership with Caesars Entertainment.
The partnership brings Play’n GO titles such as Buildin’ Bucks, Piggy Blitz, and Reactoonz online across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in Ontario, Michigan, Pennsylvania, New Jersey, and soon in West Virginia.
This partnership marks another significant milestone in Play’n GO’s growing U.S. footprint, highlighting the company’s commitment to delivering world-class entertainment to players across the country, where it is now licensed in six states.
Anna Mackney, Head of Regional Sales US at Play’n GO: commented: “The Caesars brand is synonymous with world-class gaming and entertainment in North America, and it’s an exciting time for our business to announce this partnership. Our mutual commitment to high-quality entertainment and responsible gaming makes them the perfect partner for us as we mark this latest milestone on our U.S. journey.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital added: “Bringing Play’n GO’s popular titles live on our platforms is a win for our players. We’re committed to continuously making strides in building out our portfolio of titles on our online casino platforms and we’re thankful to bring another great partner like Play’n GO into the fold to make that happen.”
The post Play’n GO Announces North American Operator Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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