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CEGO latest gambling firm to bring Neccton on board

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Danish operator utilises mentor software to protect players from harmful behaviours

CEGO now sits alongside Europe’s top gambling operators after selecting Neccton’s mentor software to protect its customers from harmful gambling behaviours.

CEGO is licensed to operate in three major markets – Denmark, Sweden and most recently, the UK. The company recognised their responsibility to players and set about a rigorous selection process to find the right tool for the job. This process led them to recognise Neccton’s mentor software as the one that met both their needs, and their players’ needs, perfectly.

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CEGO’s online players will now be playing while by mentor’s AI-based solution analyses their behaviour in real-time to prevent problem gambling habits evolving. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

mentor is a ground-breaking player tracking tool which alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

Dr. Michael Auer, Director and Head of Development at Neccton, said: “Our scalable solution fits brilliantly into CEGO’s current trajectory; with the appointment of a new CEO in August they are targeting international growth, starting with the UK where we already have many customers and are recognised as a market leader. Our player protection solution answered their every question, and we now look forward to assisting and protecting their customers as the company grows.”

Allan Auning-Hansen, CEO of CEGO, said: “Responsible Gambling is a key component of the CEGO mindset, and we are very excited to partner up with Neccton. We believe that Mentor’s incident focus will contribute to our aim at helping players play responsibly.”

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TaDa Gaming reveals golden prizes in Coin Tree

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Classic slot offers a fresh spin on fortune with up to 888x multipliers

Award-winning slot provider TaDa Gaming has unveiled its newest title, where the Chinese God of Wealth rewards lucky players in Coin Tree.

Set against the background of glimmering trees filled with coins, the game centres around the Golden Coin Tree symbol, which appears on the reels and can award random multipliers of up to 888x the bet.

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Coin Tree is based around a classic 3×3 slot, with artfully created graphics and a simple gameplay to evoke the feel of classic machines with a modern twist. Low volatility and frequent wins make the game perfect for players who enjoy simple yet engaging action.

Landing any winning combination on the single payline awards a minimum of 8x the bet, ensuring frequent wins and consistently satisfying payouts.

Coin Tree is the latest addition to TaDa Gaming’s growing collection of engaging titles with rewarding features.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Coin Tree embodies all the simplicity and excitement of a traditional slot game.

“We wanted to create a title that is easy to play but still delivers big win potential, and we think players will love the thrill of chasing the 888x multiplier.”

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Esports World Cup Foundation Launches ‘Music of EWC’ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music

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The Esports World Cup Foundation (EWCF) announced the launch of ‘Music of EWC,’ a new initiative that will create an original musical identity for the Esports World Cup 2025, the world’s largest esports and gaming festival, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. The multi-stage program kicked off on Sunday, April 27, with the recording of a four-track music suite at the legendary Abbey Road Studios featuring original compositions by acclaimed music development collectives 2WEI and Hollywood Scoring.

The EWCF now invites the global music community to take part in shaping the sound of the EWC 2025 through an open competition on Audiotool, a leading cloud-based music creation platform. Two winning tracks will be selected and added to the official EWC music suite, joining the professional works recorded at Abbey Road. The full soundtrack will be featured across tournament broadcasts, on-site events, and digital content during the seven-week event this summer. The inaugural EWC 2024 recorded over 250 million hours watched, reaching more than 500 million viewers and welcomed 2.6 million visitors to Riyadh’s Boulevard City.

“At its core, the Esports World Cup is about community – a global platform that connects people and elevates talent in all forms,” said Mike McCabe, Chief Operating Officer, Esports World Cup Foundation. “Music of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition. Music and esports both bring people together, they let us feel the same rhythm, the same energy, wherever we are. With Music of EWC, we’re creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture.”

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Studio One at Abbey Road, the birthplace of iconic albums for Pink Floyd, Adele and more; films such as Star Wars, Avengers: Endgame, Across The Spiderverse, and games such as Halo, Call of Duty, Final Fantasy, World of Warcraft, and more, hosted the initial recording session, bringing together two of gaming’s most respected music collaborators. 2WEI, known for producing some of the most popular anthems in League of Legends, and campaigns for Assassin’s Creed Shadows and Call of Duty, and Hollywood Scoring, recognized for its work on the Star Wars films, Riot Games’ Arcane, and Disney Parks, will each contribute two original tracks to anchor the suite.

“Music of EWC” marks the beginning of a long-term investment by EWCF in music as a universal language that elevates the storytelling, emotion, and drama of competition. By combining professionally recorded music at one of the most iconic studios in the world with community-created works, the EWCF is building a new platform that celebrates the evolving sound of esports and helps shape the cultural identity of the Esports World Cup.

In addition, to support emerging talent from across the globe, two winning tracks from the Audiotool competition will be selected by industry judges to join the suite and debut during the Esports World Cup this summer. The winners will also receive 25 limited-edition vinyls of their track and a one-year LANDR Studio subscription –an opportunity that could launch careers in gaming and entertainment. Submissions must be original, under a Creative Commons license, and are open until 8 June 2025 at ewc.audiotool.com.

“Partnering with the Esports World Cup, the world’s biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage,” said Andreas Jacobi, CEO of Audiotool. “Together with EWCF, we’re proud to help emerging artists bring their music into esports – a space that’s rapidly reshaping the future of entertainment – and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition.”

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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Amusnet Launches Golden Coins Link

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Amusnet has launched its latest jackpot system – Golden Coins Link, designed to elevate player excitement and enhance operator performance. Seamlessly integrated into five popular slots, this progressive system introduces more frequent jackpot opportunities and dynamic features – an exhilarating gaming experience filled with thrills and the potential for significant rewards.

Golden Coins Link reflects Amusnet’s commitment to delivering high-quality, player-centric solutions that help its global network of partners grow and succeed in a competitive landscape. With its captivating gameplay mechanics and seamless integration, the system is set to provide a fresh layer of excitement across online casino portfolios.

At the heart of Golden Coins Link is the Hold & Spin bonus, where players collect special symbols with the chance to unlock big wins. Filling the grid activates the Multiplier Wheel, offering the opportunity to multiply winnings up to 10x or hit one of the top-tier Major or Grand jackpots. Compared to other jackpot systems, Golden Coins Link stands out with its higher frequency of triggering, delivering a more thrilling and rewarding experience.

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Golden Coins Link is currently available in five fan-favourite titles:

• 40 Power Hot Golden Coins Link

• Art of Gold Golden Coins Link

• 40 Bulky Fruits Golden Coins Link

• 100 Bulky Fruits Golden Coins Link

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• 40 Extra Crown Golden Coins Link

These titles combine familiar themes with the excitement of the new jackpot system, offering players a fresh take on their favourite games.

With its engaging mechanics and business-driving benefits, Golden Coins Link empowers operators to boost retention, increase playtime and maximise revenue.

The post Amusnet Launches Golden Coins Link appeared first on European Gaming Industry News.

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