Latest News
WakeApp placed in 5 categories of the AppsFlyer Performance Index XIII
Reading Time: 2 minutes
The WakeApp agency, which promotes mobile casino apps, placed in 5 categories of the AppsFlyer Performance Index XIII. WakeApp is located among major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok, and others, and has also become the only agency represented in the ranking.
The WakeApp team took:
- 2nd place in the Growth Index in the region of the Eastern Europe in the non-gaming Android category.
- 3rd place in the Growth Index in the region of Western Europe in the non-gaming Android category as well.
- 4th place in the Retention Index (Volume Ranking) in the region of the Eastern Europe in the category of Life & Culture for iOS.
- 7th place in the Retention Index (Power Ranking) in the region of the Eastern Europe in the category of Life & Culture for iOS.
- 29th place in the IAP Index (Power Ranking) in the non-gaming category for Android OS.
The impact of Apple’s app tracking transparency on the mobile app industry has been substantial to say the least. As a result, the 13th edition of The AppsFlyer Performance Index, which has been ranking the best media sources in mobile since 2015, has also changed to reflect this new reality.
We can confidently say that the WakeApp agency has not only quickly adapted to new technologies, but is also conquering new heights in the AppsFlyer rating. For more than 7 years, WakeApp has been developing partnerships and purchasing a large amount of traffic from the largest sources.
The basic principles of WakeApp are:
1) Partnership – The company always builds partnerships not only on the side of customers, but also on the side of traffic sources. A feature of WakeApp’s work is also the company’s access to special conditions of advertising platforms, as well as to new traffic sources that you can start working with before it becomes mainstream.
2) Reliability – WakeApp guarantees a high-quality budget unscrewing, thanks to traffic optimization systems, the anti-fraud system – Protect 360, as well as due to compliance with all policies of traffic sources.
3) Transparency – For each partner, the company draws up a clear customer journey, in which all the steps necessary in each specific case of application promotion are spelled out clearly and in detail. Traffic sources and all KPIs are agreed individually, and are executed by WakeApp.
This approach allows WakeApp to not just be an agency, but actually becomes an in-house buying department for each of the clients, and it is such partnerships that allow the company to take a leading position among competitors.
The WakeApp agency is an international one and has been working on the market for 7 years already, it is a leader in the development and promotion of gaming and non-gaming mobile apps. The company’s clients consist of 888 Group, William Hill, Entain group, Bet365, and many others.
Powered by WPeMatico
Casino Guru
Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index
Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.
Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.
“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”
Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.
Casino Guru’s newly launched content includes:
- Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
- An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
- Educational materials and player resources, including complaint-handling tools
- Planned detailed reviews to provide deeper insights into each platform
“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”
This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.
The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Conferences
Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025
Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.
As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.
“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”
Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:
- CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
- Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
- Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
-
Nasdaq:LTRY5 days agoFrom Wall Street to the Pit Lane: Lottery.com and Sports.com Sponsor Rising INDY NXT Driver Sebastian Murray, Competing with Andretti Cape
-
Latest News5 days ago
Take on the Stock Market with BGaming’s Retro Trader
-
Money7 days ago
Best Real Money Social Casinos USA 2025: VegasGems Shines for Real Money Games
-
Canada5 days agoBest Online Casinos Canada 2025: Experts Declare RoboCat Casino Best in Canada
-
Dealer7 days agoBest Live Dealer Casinos Canada – Posido Rated Most Engaging Casino
-
NYSE:RSI7 days agoRush Street Interactive Announces First Quarter 2025 Results and Reiterates Full Year Guidance
-
Latest News5 days ago
Adventure Awaits in Boat Bonanza CrocoNile!
-
roulette7 days ago
Best Roulette Sites in the U.S.A. 2025: Black Lotus Casino Best for Online Roulette
