Asia
Tier One Entertainment announces expansion to Japan
Tier One Entertainment, the gaming and esports entertainment pioneer and leader in Southeast Asia, announced its first foray outside the region by expanding its footprint to Japan. The expansion is part of Tier One Entertainment’s strategic move when it signed an investment deal with its investors, KAYAC, a Japan-based internet firm, and Warner Music Group, a global media company that has a strong market presence in Japan.
Along with its plans to discover the hottest up-and-coming local talents to sign and develop, Tier One Entertainment is debuting its first idol group in Japan to delight Japanese and global fans.
These four multi-talented individuals are set to redefine what it means to be an influencer and content creator who challenges the status quo. The idol group will be a new breed of Tier One talents who will elevate the level of content creation to new heights, delighting fans across the globe. The first member was announced by the company, with details shared by its Chief Executive Officer, Tryke Gutierrez, during the official launch livestream on October 8. Multi-talented model and cosplayer Harry “har_fie” Field will be the first member of “Project 4,” the unofficial name of the idol group. The rest of the members will be revealed in a series of promotions that Tier One Entertainment will launch in the next couple of months.
With the company strategically positioned at the intersection of content creation, media properties, and esports, the launch of the new idol group comes along with its vision of bringing gaming to the mainstream.
“Japan is a country with a long history both in gaming and innovation in multimedia. With over 57% of its population being gamers, there’s a big opportunity for us to grow our brand. Tier One is bringing our brand of entertainment to the Japanese gaming industry. Our goal is to gather a core team and build an initial roster of content creators that will elevate esports and video games in Japan in ways the country has never experienced before,” Tryke Gutierrez, CEO & Co-founder, Tier One Entertainment, said.
“Japan has always been my second home and is a country that’s really close to my heart. As gaming, esports, anime and toys become more and more part of a gamer’s day-to-day life, I truly believe that Tier One has to set foot in Tokyo, the mecca of geek culture. This is an exciting time for us and we can’t wait to see what we can do in Japan and the esports and gaming space there for the years to come.” he added.
“Through Tier One I was able to further share my passion for video games. Now with our Japan expansion, I get to work closely with another one of my great loves: Japanese culture. Not only are we signing new talents for the Japanese market, but we’re also going to debut our idol group, which will be Tier One’s greatest expression of cutting-edge style to date. That makes me very excited.” – Alodia Gosiengfiao, Co-founder, Tier One Entertainment.
Moreover, the gaming and esports company also looks to find those who are willing to join its mission in bringing esports and gaming to the mainstream as it opens its office in Japan this year.
“We are thrilled that Tier One Entertainment is bringing the enormous momentum of the SEA gaming scene to Japan as its first foray outside its territory. Our collaboration will allow us to forge unique kinds of gaming entertainment to audiences in Japan and other key markets in Asia,” Daisuke Yanasawa, Chief Executive Officer, KAYAC said.
Tier One Entertainment was founded in 2017 by esports veteran Tryke Gutierrez, cosplay and gaming star Alodia Gosiengfiao, and serial entrepreneur Brian Lim. Together, they sought to revolutionize the esports landscape in Southeast Asia. By focusing on the development of truly talented, top- caliber personalities, Tier One’s mission is to connect brands with the unique gaming audience like never before. Tier One has over 1,000 talents across its main brand and AMPLFY, its streamer collective brand. In addition, it currently manages 3 professional esports teams under its Blacklist International esports label. Tier One has also begun developing its own clothing and lifestyle brand with the Tier One Limited Collection. Now Tier One is setting its sights on expanding its influence throughout Southeast Asia with footholds in the Philippines, Myanmar, Malaysia, Vietnam and Japan. For more information, please visit www.tier.one
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Asia
BetConstruct AI Arrives at G2E Asia 2025 in Manila
Reading Time: 2 minutes
After exhibiting at more than 30 events throughout the year, BetConstruct AI concludes its global calendar at G2E Asia 2025. The exhibition will take place from 10 to 11 December in Manila, Philippines, providing an important stage to present the company’s strategic vision, technological capability and integrated approach to one of Asia’s most influential industry gatherings.
As the Asian iGaming community converges in Manila, BetConstruct AI will welcome visitors at Stand N2-618 to explore an ecosystem designed for operators seeking direction, efficiency and long term growth. Attendees will encounter more than a standard product lineup. They will enter an environment shaped around intelligence, integration and practical value, demonstrating how a connected ecosystem tailored to the Asian market can strengthen performance across digital and retail operations.
As part of its participation at G2E Asia, the company will also highlight its limited-time commercial offer. Operators who sign new agreements on or before 15 January 2026 will receive a 50% reduction on setup fees, tools and services for one year. This initiative provides a more accessible starting point for those planning to expand, introduce new skins or develop their strategic roadmap for 2026.
Central to this environment are the established pillars of the company’s ecosystem, the Sportsbook and the Casino Suite. These pillars represent the depth, coverage, personalisation and consistent multi-channel performance required for reliable operational success. They serve as the entry point into a broader structure where player engagement, loyalty progression and operator creativity form essential components of sustained development.
Within this broader structure, The Last Battle presents a distinctive approach to progression and player value, turning loyalty into a dynamic, evolving experience. Land-Based Solutions extend intelligent capability into physical venues, supported by tools that modernise retail operations, while Loya strengthens player relationships inside every shop through a dedicated loyalty framework.
Affigates, presented separately within the ecosystem, offers an independent affiliate network prioritising reach, reliability and partnership within a trusted global framework.
Supporting every element of the ecosystem is the AI Suite, the analytical core that connects insight with action. CRM AI strengthens engagement through behavioural understanding.
Umbrella AI reinforces operational confidence by identifying potential risks early and supporting informed decisions. The AI Game Recommendation System elevates personalisation by matching each player with content aligned to their preferences. Together, these components form the intelligence framework that drives the entire BetConstruct AI environment.
The presence at G2E Asia reflects the company’s commitment to building technology that is adaptable, comprehensive and aligned with emerging opportunities across the region.
The post BetConstruct AI Arrives at G2E Asia 2025 in Manila appeared first on European Gaming Industry News.
Asia
S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters
Reading Time: 3 minutes
S8UL Esports, a global name in esports and gaming content, has onboarded high-performance smartphone brand iQOO as the Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 rosters. With this strengthened alliance, iQOO deepens its commitment to supporting India’s top esports talent while S8UL further accelerates its multi-title expansion ahead of a landmark competitive season.
iQOO has supported the growth of Indian esports for several years, working closely with top teams and major tournaments. Its continued association with iQOO SOUL, one of India’s leading BGMI rosters, has contributed to the team’s strong performances, including its recent win at the Chennai Esports Global Championship 2025.
Extending this support to S8UL’s newly signed rosters, the brand will equip athletes with its powerful, gaming-optimized smartphones to enhance their training and tournament preparation. As part of the partnership, the iQOO logo will feature prominently on the front of the team jerseys, and both rosters will now compete under the names iQOO S8UL Pokémon UNITE and iQOO S8UL MOBA Legends 5v5.
“iQOO has been with S8UL for a long time, starting with our BGMI team, and their support has played an important role in our journey. Extending this partnership to our Pokémon UNITE and MOBA Legends 5v5 teams is a natural next step as we grow across more titles. Our focus at S8UL is to build strong, well-prepared rosters in every game we enter, and working with a partner like iQOO helps us give our players the tools they need to compete with confidence in India and internationally.,” said Animesh Agarwal, Co-founder and CEO of S8UL Esports.

S8UL’s Pokémon UNITE team, led by captain Manmohan Singh (AllMight) and comprising Rahul Sharad Lavhate (Kyurem), Deep Patel (Snowyy), Adnan Badshah (Badshahh), and Rudra Narayan Nayak (ReX), is widely regarded as the top roster in the South Asia region. The team has claimed three regional championships in the last three years and has consistently represented India on the international stage at the Pokémon UNITE World Championship.
The organization’s newly signed MOBA Legends 5v5 roster arrives with a wealth of experience and an impressive track record across India’s community-led tournaments. The team includes in-game leader Mohammad Saad (Apex), Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti) and Anush N (Fear). Apex notably competed at the MLBB Mid Season Cup 2024 at the Esports World Cup, which featured a staggering USD 3 million (approx. INR 26.7 crore) prize pool.
The enhanced partnership with iQOO comes at a time when S8UL is rapidly scaling its multi-title presence. Earlier this year, S8UL became the first and only Indian organisation selected for the prestigious Club Partner Program of the Esports World Cup 2025, placing it among the world’s elite esports organisations.
On the content front, the organization recently won the ‘Esports Content Group of the Year’ for the fourth time in a row, while Co-Founder Animesh “8Bit Thug” Agarwal earned the title of ‘Esports Personality of the Year’ at the Esports Awards 2025, underlining the organisation’s unmatched influence across both esports and creator ecosystems.
By bringing two high-potential rosters under the iQOO S8UL banner, the organisation reinforces its drive to build winning line-ups across every title it enters. The newly branded iQOO S8UL Pokémon UNITE roster will be the first to step into action, competing at the Pokémon UNITE Asia Champions League 2026 – India from November 29.
The post S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters appeared first on European Gaming Industry News.
Asia
BetConstruct AI to Participate in SiGMA South Asia 2025
Reading Time: 2 minutes
BetConstruct AI is preparing for a strong presence at SiGMA South Asia 2025, taking place from 1 to 2 December in Colombo, Sri Lanka. At stand P11, the company will showcase its latest innovations.
“This event marks an important moment in our global journey, bringing our vision, our technology, and our creative ambition to one of Asia’s most forward-looking gatherings,” the Company said.
“As the region’s iGaming community comes together, we step into the spotlight at Stand P11 to present an ecosystem shaped for modern operators. Visitors will experience more than a traditional showcase. They will enter an atmosphere where intelligence, innovation, and imagination meet, revealing how a unified product world can create meaningful progress across digital and retail channels.
“At the core of this experience stand the two defining pillars of our ecosystem, the Sportsbook and the Casino Suite. Together, they show how coverage, personalisation, content depth, and consistent multi-channel performance create a reliable operational base. These pillars open the door to a broader environment where player interaction, loyalty frameworks, and operational creativity take centre stage.
“Within this environment, The Last Battle introduces a new expression of progression and player value, turning loyalty into an active and dynamic journey. Our Land-Based Solutions bring the same level of intelligence into physical venues, supported by tools that elevate retail operations, and by Loya, our loyalty platform designed to strengthen relationships inside every shop. Alongside these stands Affigates, our standalone affiliate ecosystem developed for operators seeking reach, quality, and partnership within a trusted global framework.
“Completing the picture is our AI Suite, the analytical layer woven through every product. CRM AI enhances engagement with behavioural insight. Umbrella AI reinforces operational stability through early risk detection and informed decision-making. The AI Game Recommendation System elevates personalisation by aligning each player with content suited to their behaviour. Together, they form the intelligence engine that drives our entire ecosystem.
“As part of our presence at the event, we will also highlight our limited commercial offer, providing a 50% reduction on setup fees, tools, and services for all new agreements signed on or before 15 January 2026. This offer is designed to help operators plan their 2026 launches with stronger commercial terms and reduced initial investment.
“Our participation at SiGMA South Asia reflects our commitment to delivering technology that is adaptive, comprehensive, and ready for the opportunities emerging across the region. We invite all attendees to explore, engage, and experience the future of integrated iGaming in Colombo.”
The post BetConstruct AI to Participate in SiGMA South Asia 2025 appeared first on European Gaming Industry News.
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