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Conclusion of the 4th Safer Gambling Week in Cyprus

The events and actions held during the 4th Safer Gambling Week were completed in absolute success and remarkable public response. The organisation of the Safer Gambling Week (SGW) is part of National Betting Authority’s efforts to foster a culture of Safer Gambling and create the conditions for a safer environment for the players and the public. The Week was under the auspices of the Minister of Finance and was supported by more than 50 entities and both public and private organisations.
Through various activities held during the Week, various stakeholders, such as bookmakers, casino employees, players, vulnerable groups, and the public, had the opportunity to learn more about safer participation in gambling, as well as explore effective ways to deal with the risks associated with problem gambling.
As highlighted by the President of the NBA, Mrs. Ioanna Fiakkou, “the Safer Gambling Week, running for the 4th consecutive year, has now been established as an open dialogue platform, through which, the National Betting Authority encourages discussions about safer gambling practices, with input from academics, experienced trainers, industry professionals and everyday people. Our goal, as the regulatory and supervisory authority of the betting industry in Cyprus, is to engage the whole society in this dialogue, in order to ensure that gambling will remain a fun activity, thus avoiding problematic and pathological behaviours among society”.
As assured by Mrs. Fiakkou, “NBA’s mission was, and remains, the effective regulation and sustainable development of the industry. A precondition for achieving this goal is the creation of appropriate and effective mechanisms to minimize the risks posed by the illegal market and problem gambling. To this end, we pay great importance to prevention and the creation of further safeguards for the players and society. The strategic cooperation with stakeholders for the development and implementation of policies, and initiatives that protect both players and the wider society, is an important factor to the achievement of the NBA’s goals”.
The 4th Safer Gambling Week launched with the Safer Gambling Conference, in which over 25 international speakers from 10 different countries, mainly industry professionals, distinct academics and representatives from European regulatory authorities, shared their experiences and expertise. The Conference covered a wide spectrum of subjects related to Safer Gambling, while it was attended by over 300 people.
During the Safer Gambling Week, there were more than 25 events being held. The main activities, such as interactive events at universities all over Cyprus, awareness events at military camps and the interactive game “Keep the game safe quiz”, were focused on young people. As part of the quiz, participants were urged to test their knowledge about Safer Gambling in an entertaining way. Τhe Week’s schedule also included the opening of the Prevention and Treatment Centre “PHAROS” for the problem and pathological engagement in gambling, which is established in Limassol by the Cyprus Gaming and Casino Supervision Commission and the Cyprus National Addictions Authority.
Furthermore, seminars by trainers from Cyprus and from abroad were held for specific groups such as parents, teachers/educators, human resources managers and CEOs, the Authority’s regulated entities and their staff, and the licensed casino’s personnel as well. Indicatively, licensed bookmakers and their personnel, attended the “Safer Gambling and AML” seminar.
It is worth noting that, the information and awareness campaign of NBA also included all the football matches of the First Division championship, in collaboration with the Cyprus Football Association.
The Week concluded with the 3×3 basketball tournament “Keep the Ball safe”, in collaboration with the Cyprus Basketball Federation. Beyond the competing part, children and their parents had the opportunity to participate in entertaining activities, such as face painting and basketball game for children. The monetary prize won by the first two teams, will be given to the Europa Uomo association, which aims to raise awareness about prostate cancer.
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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
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GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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