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Conclusion of the 4th Safer Gambling Week in Cyprus

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The events and actions held during the 4th Safer Gambling Week were completed in absolute success and remarkable public response. The organisation of the Safer Gambling Week (SGW) is part of National Betting Authority’s efforts to foster a culture of Safer Gambling and create the conditions for a safer environment for the players and the public. The Week was under the auspices of the Minister of Finance and was supported by more than 50 entities and both public and private organisations.

Through various activities held during the Week, various stakeholders, such as bookmakers, casino employees, players, vulnerable groups, and the public, had the opportunity to learn more about safer participation in gambling, as well as explore effective ways to deal with the risks associated with problem gambling.

As highlighted by the President of the NBA, Mrs. Ioanna Fiakkou, “the Safer Gambling Week, running for the 4th consecutive year, has now been established as an open dialogue platform, through which, the National Betting Authority encourages discussions about safer gambling practices, with input from academics, experienced trainers, industry professionals and everyday people. Our goal, as the regulatory and supervisory authority of the betting industry in Cyprus, is to engage the whole society in this dialogue, in order to ensure that gambling will remain a fun activity, thus avoiding problematic and pathological behaviours among society”.

As assured by Mrs. Fiakkou, “NBA’s mission was, and remains, the effective regulation and sustainable development of the industry. A precondition for achieving this goal is the creation of appropriate and effective mechanisms to minimize the risks posed by the illegal market and problem gambling. To this end, we pay great importance to prevention and the creation of further safeguards for the players and society. The strategic cooperation with stakeholders for the development and implementation of policies, and initiatives that protect both players and the wider society, is an important factor to the achievement of the NBA’s goals”.

The 4th Safer Gambling Week launched with the Safer Gambling Conference, in which over 25 international speakers from 10 different countries, mainly industry professionals, distinct academics and representatives from European regulatory authorities, shared their experiences and expertise. The Conference covered a wide spectrum of subjects related to Safer Gambling, while it was attended by over 300 people.

During the Safer Gambling Week, there were more than 25 events being held. The main activities, such as interactive events at universities all over Cyprus, awareness events at military camps and the interactive game “Keep the game safe quiz”, were focused on young people. As part of the quiz, participants were urged to test their knowledge about Safer Gambling in an entertaining way. Τhe Week’s schedule also included the opening of the Prevention and Treatment Centre “PHAROS” for the problem and pathological engagement in gambling, which is established in Limassol by the Cyprus Gaming and Casino Supervision Commission and the Cyprus National Addictions Authority.

Furthermore, seminars by trainers from Cyprus and from abroad were held for specific groups such as parents, teachers/educators, human resources managers and CEOs, the Authority’s regulated entities and their staff, and the licensed casino’s personnel as well. Indicatively, licensed bookmakers and their personnel, attended the “Safer Gambling and AML” seminar.

It is worth noting that, the information and awareness campaign of NBA also included all the football matches of the First Division championship, in collaboration with the Cyprus Football Association.

The Week concluded with the 3×3 basketball tournament “Keep the Ball safe”, in collaboration with the Cyprus Basketball Federation. Beyond the competing part, children and their parents had the opportunity to participate in entertaining activities, such as face painting and basketball game for children. The monetary prize won by the first two teams, will be given to the Europa Uomo association, which aims to raise awareness about prostate cancer.

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Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

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Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

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Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

  • Stake’s most valuable partnerships and why they worked

  • What sets their sponsorship strategy apart

  • Common mistakes iGaming marketing teams make

  • The one thing Sarin wishes teams focused more on

  • Biggest red flags and warning signs in partnerships

  • Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai

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At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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