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Conclusion of the 4th Safer Gambling Week in Cyprus
The events and actions held during the 4th Safer Gambling Week were completed in absolute success and remarkable public response. The organisation of the Safer Gambling Week (SGW) is part of National Betting Authority’s efforts to foster a culture of Safer Gambling and create the conditions for a safer environment for the players and the public. The Week was under the auspices of the Minister of Finance and was supported by more than 50 entities and both public and private organisations.
Through various activities held during the Week, various stakeholders, such as bookmakers, casino employees, players, vulnerable groups, and the public, had the opportunity to learn more about safer participation in gambling, as well as explore effective ways to deal with the risks associated with problem gambling.
As highlighted by the President of the NBA, Mrs. Ioanna Fiakkou, “the Safer Gambling Week, running for the 4th consecutive year, has now been established as an open dialogue platform, through which, the National Betting Authority encourages discussions about safer gambling practices, with input from academics, experienced trainers, industry professionals and everyday people. Our goal, as the regulatory and supervisory authority of the betting industry in Cyprus, is to engage the whole society in this dialogue, in order to ensure that gambling will remain a fun activity, thus avoiding problematic and pathological behaviours among society”.
As assured by Mrs. Fiakkou, “NBA’s mission was, and remains, the effective regulation and sustainable development of the industry. A precondition for achieving this goal is the creation of appropriate and effective mechanisms to minimize the risks posed by the illegal market and problem gambling. To this end, we pay great importance to prevention and the creation of further safeguards for the players and society. The strategic cooperation with stakeholders for the development and implementation of policies, and initiatives that protect both players and the wider society, is an important factor to the achievement of the NBA’s goals”.
The 4th Safer Gambling Week launched with the Safer Gambling Conference, in which over 25 international speakers from 10 different countries, mainly industry professionals, distinct academics and representatives from European regulatory authorities, shared their experiences and expertise. The Conference covered a wide spectrum of subjects related to Safer Gambling, while it was attended by over 300 people.
During the Safer Gambling Week, there were more than 25 events being held. The main activities, such as interactive events at universities all over Cyprus, awareness events at military camps and the interactive game “Keep the game safe quiz”, were focused on young people. As part of the quiz, participants were urged to test their knowledge about Safer Gambling in an entertaining way. Τhe Week’s schedule also included the opening of the Prevention and Treatment Centre “PHAROS” for the problem and pathological engagement in gambling, which is established in Limassol by the Cyprus Gaming and Casino Supervision Commission and the Cyprus National Addictions Authority.
Furthermore, seminars by trainers from Cyprus and from abroad were held for specific groups such as parents, teachers/educators, human resources managers and CEOs, the Authority’s regulated entities and their staff, and the licensed casino’s personnel as well. Indicatively, licensed bookmakers and their personnel, attended the “Safer Gambling and AML” seminar.
It is worth noting that, the information and awareness campaign of NBA also included all the football matches of the First Division championship, in collaboration with the Cyprus Football Association.
The Week concluded with the 3×3 basketball tournament “Keep the Ball safe”, in collaboration with the Cyprus Basketball Federation. Beyond the competing part, children and their parents had the opportunity to participate in entertaining activities, such as face painting and basketball game for children. The monetary prize won by the first two teams, will be given to the Europa Uomo association, which aims to raise awareness about prostate cancer.
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Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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