eSports
Jarno Opmeer and Mercedes lead F1 Esports Series Pro Championship presented by Aramco after dramatic Event 1
The 2021 F1 Esports Series Pro Championship presented by Aramco got underway with an thrilling Event 1 this week, where Jarno Opmeer and Mercedes took an early lead in the Drivers’ and Teams’ Championships respectively, but with eight different podium finishers in the first three races, the huge $750,000 prize pot is all to play for.
The return of the Pro Championship was more anticipated than ever before following record-breaking viewership last year, the highest ever participation numbers of fans attempting to qualify, as well as several huge moves around the grid with a number of F1 Esports’ biggest names switching allegiances in the off-season.
Much like the 2020 season, drivers are continuing to race remotely from their homes or team facilities, but the hugely popular competition continues to broadcast from the Gfinity Esports Arena in London, with live shows fronted by familiar faces: Natalie Pinkham, Tom Deacon and Nic Hamilton. Following the same Event format as recent campaigns, teams battle it out on the official F1 2021 video game, developed by Codemasters, in two races on a Wednesday, and one on a Thursday, across four broadcasts, which also features qualifiying.
In the first of Wednesday’s two races, the virtual world mirrored reality as the season opener took place at the Sakhir International Circuit, Bahrain, and it was Britain’s Lucas Blakeley who took his maiden win in a historic moment, becoming the first winner for the Aston Martin Cognizant Esports team. Blakeley started in P2 behind Nicolas Longuet but passed him going into the first corner and didn’t relinquish top spot until the final few laps when the lead changed hands several times between the pair, thanks to brave racing and the use of DRS, before the Aston Martin man timed his last attack to perfection. Alvaro Carretón was with the front two the whole way, ready to pounce on any mistakes, but in the end had to settle for a well-deserved P3 for Williams.
Wednesday’s action continued with a trip to China, and whilst the real-world drivers haven’t raced at the Shanghai International Circuit since the pandemic struck, the popularity of F1, and Esports, continues to flourish, as seen by the success of the F1 Esports Series China Championship. Reigning champion Jarno Opmeer showed his title-winning pedigree with an unbelievable victory, taking a huge risk as the only driver to start the race on intermediates tyres, despite there being torrential rain, after a poor qualifying performance that left him in P14. He fell as far as P18, before the rest of the grid began to pit and switch to the same tyres, allowing him to make his way up the grid. He was soon leading, and despite a brief change of leadership between himself and Fabrizio Donoso, as the Alpine driver became the first switch to softs, Opmeer was able to secure his first win for Mercedes in stunning fashion. Red Bull’s Marcel Kiefer put in an accomplished performance in tricky conditions to get his first podium of the season.
The first Event of the new season was rounded off with a second win for Opmeer at the Red Bull Ring with an emphatic victory as he sent out a message to the rest of the field that he is intent on defending his crown. Frederik Rasmussen, one of last year’s front runners picked up his first podium of the year, ahead of McLaren’s new boy Bardia Boroumand who secured third, and is already living up to the hype around him in the pre-season.
Event 2 will see the drivers battle it out on a trio of iconic ‘old-school’ circuits as the Pro Championship heads to Silverstone, Monza and Spa, in what is set to be an action-packed two days across 27-28 October.
Following Event 1, the official standings are as follows:
Driver standings
Team standings
The live shows are streamed online via official channels of Formula 1 on Facebook, YouTube, Twitch and Huya, as well as broadcast on television via select international broadcast partners.
In the last 18 months, F1 Esports events have achieved over 40 million views across TV and digital, and this popularity led to a record number of people attempting to be a part of this year’s Pro Exhibition, with almost half a million taking part in qualification. This year’s qualification is now open through a challenge in the official F1 2021 video game, with the first event live until 31st October. If you would like to find out more information on how to take part in the F1 Esports Series and for more information on the Pro Championship presented by Aramco, visit www.f1esports.com.
Full race results:
Race 1 – Bahrain
Race 2 – China
Race 3 – Austria
Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:
“It’s great to see the F1 Esports Series Pro Championship presented by Aramco back underway. We’ve been spoilt with excitement in the real-life racing this year and if these first races are anything to go by, we’re in for a treat this season in the virtual world too.”
John Clarke, CEO at Gfinity, said:
“Last year’s record-breaking participation is a testament to Formula 1’s continuous innovation and expansion, bringing more fans than ever into the world of F1 Esports. Off the back of last year’s success, the F1 Esports Series has returned bigger and better than ever, giving Gfinity the opportunity to utilise its tech IP and world-class production to help F1 fans feel ever closer to the series.
Paul Jeal, F1 Senior Franchise Director at Codemasters, said:
“We’re into the fifth year of F1 Esports, and the standard continues to get higher and higher, with some blistering lap times and exciting wheel to wheel racing to open the series. A great display from Jarno Opmeer as he tops the drivers’ championship, and it looks like we could have an incredible battle between a handful of teams for the team championship. Roll on the second show.”
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eSports
IESF Concludes 16th Ordinary General Meeting in Riyadh
The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.
Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.
In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.
The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.
The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:
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Board Member: Mr. Samart Benjamin Assarasakorn
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Treasurer: Mr. Daniel Wen Jun Loy
Membership Committee Members:
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Mr. Soufiane El Filali
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Mr. Jaroslav Melishek
Audit, Risk, and Governance Committee:
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Chair: Mr. Tomas Gabris
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Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic
Regulatory Committee Chair:
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Mr. Ido Orel Brosh
In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.
“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.
The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.
The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.
Chad Kinlay Chief Marketing Officer TrafficGuard
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.
Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.
The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.
Ad Budgets Going to Waste
In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.
Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.
Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.
As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.
Problematic Navigational Traffic
Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.
In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.
First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.
Shoring Up Your Defences
Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.
The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.
Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.
Keeping Profits in Sportsbooks’ Hands
Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.
To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.
Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
Asia
8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India
8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.
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