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VP of Sales & Business Development for ITL celebrates 20-year milestone
Thorsten Labusch, based in ITL’s German office in Pinneberg, marks 20 years with the company this month. Thorsten has worked his way up through the ranks as Innovative Technology (ITL) have expanded globally, holding various positions along the way. He is currently VP of Sales and Business Development specifically for the retail and kiosk side of the business.
Commenting on his long-standing achievement, Thorsten said, “I joined Innovative Technology’s German branch, formally Automated Transaction GmbH, back in 2001 and was responsible for creating a Technical Support and Repairs Department in the Pinneberg office, just outside Hamburg. One of my first challenges was to assist with the adoption of the Euro helping customers upgrade their devices to the new currency. This was a huge milestone for the cash handling industry and an exciting time to join the company! ITL then grew significantly over the next few years so I took on a sales role for our gaming, amusement and vending customers which involved a lot of travelling, introducing customers to our new products which were entering the market at the time.”
Continuing, Thorsten said, “ITL then diversified and began developing products and new business in the Retail & Kiosk sector so I took responsibility for this new market in 2012 and became Senior Business Development Manager, Retail & Kiosk in 2013. In 2016, I was promoted to the position I hold now – VP of Sales & Business Development, heading up the RK sales. This is an exciting and ever-changing market, and I relish the challenge of ensuring our offerings meet with retailers’ requirements. I love being part of the ITL family and know there are lots of exciting times yet to come!”
Marcus Tiedt, Sales & Marketing Director, also based at ITL’s Germany office commented, “Thorsten and I have worked together for the past 20 years, and we have seen the business grow into a successful enterprise. Appointing him was one of the best decisions I made, he is a key part of our success, and I would like to congratulate him on this long-standing commitment to the business. He is a dedicated, hard-working, and strategic part of the team and does a fantastic job looking after all our retail and kiosk customers. He is a great manager, and our retail sales team think very highly of him.”
Concluding, Tony Morrison, Group Sales Director said, “Retail is a crucial growth area for the company, and we continue to develop key products for this sector such as CashGenic; hygienic cash automation kit, NV200 Spectral range and ICU for age verification. Our retail offerings will be showcased at retail exhibitions throughout the year, such as Paris Retail Week at the end of last month and EuroCIS in Germany which will take place early next year. Thorsten is an important driver of our retail business development strategy going forward, and I look forward to working with him for many years to come.”
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Atlaslive, a provider of B2B iGaming platform technology, has earned a place on the shortlist for the BEST LIVE PLATFORM PROVIDER 2026 category at the SiGMA Eurasia Awards 2026.
The SiGMA Eurasia Awards spotlight excellence across the iGaming, affiliate, and online entertainment industries, honoring companies and solutions that drive innovation, sustainable growth, and measurable impact. The shortlist is announced as part of the SiGMA Eurasia Summit, taking place February 9–11, 2026, at Dubai Festival City in the United Arab Emirates.
“Platform performance is measured in milliseconds, uptime, and player trust. Being shortlisted in this category reflects the technical discipline and delivery standards our teams bring to operators every day.”
—Anastasiia Poltavets, CMO at Atlaslive
Partners, supporters, and members of the community can participate in the awards process through public voting by submitting their support using the following form:
https://share.hsforms.com/11aCinm5wS92yCSiAtXDGUg3s9oo
Taking place during summit week, the awards ceremonies create a key moment for industry professionals to connect, share insights, and celebrate innovation at one of the year’s most prominent gaming events.
About Atlaslive
Atlaslive delivers flexible, scalable iGaming platform technology to operators in regulated markets. Focused on performance, reliability, and continuous product development, Atlaslive enables sportsbook and casino operations aligned with diverse business models.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Reaches Final Shortlist for Best Live Platform Provider at SiGMA Eurasia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive, a provider of B2B iGaming platform technology, has earned a place on the shortlist for the BEST LIVE PLATFORM PROVIDER 2026 category at the SiGMA Eurasia Awards 2026.
The SiGMA Eurasia Awards spotlight excellence across the iGaming, affiliate, and online entertainment industries, honoring companies and solutions that drive innovation, sustainable growth, and measurable impact. The shortlist is announced as part of the SiGMA Eurasia Summit, taking place February 9–11, 2026, at Dubai Festival City in the United Arab Emirates.
“Platform performance is measured in milliseconds, uptime, and player trust. Being shortlisted in this category reflects the technical discipline and delivery standards our teams bring to operators every day.”
—Anastasiia Poltavets, CMO at Atlaslive
Partners, supporters, and members of the community can participate in the awards process through public voting by submitting their support using the following form:
https://share.hsforms.com/11aCinm5wS92yCSiAtXDGUg3s9oo
Taking place during summit week, the awards ceremonies create a key moment for industry professionals to connect, share insights, and celebrate innovation at one of the year’s most prominent gaming events.
About Atlaslive
Atlaslive delivers flexible, scalable iGaming platform technology to operators in regulated markets. Focused on performance, reliability, and continuous product development, Atlaslive enables sportsbook and casino operations aligned with diverse business models.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Reaches Final Shortlist for Best Live Platform Provider at SiGMA Eurasia 2026 appeared first on Americas iGaming & Sports Betting News.
Atlaslive, a provider of B2B iGaming platform technology, has earned a place on the shortlist for the BEST LIVE PLATFORM PROVIDER 2026 category at the SiGMA Eurasia Awards 2026.
The SiGMA Eurasia Awards spotlight excellence across the iGaming, affiliate, and online entertainment industries, honoring companies and solutions that drive innovation, sustainable growth, and measurable impact. The shortlist is announced as part of the SiGMA Eurasia Summit, taking place February 9–11, 2026, at Dubai Festival City in the United Arab Emirates.
“Platform performance is measured in milliseconds, uptime, and player trust. Being shortlisted in this category reflects the technical discipline and delivery standards our teams bring to operators every day.”
—Anastasiia Poltavets, CMO at Atlaslive
Partners, supporters, and members of the community can participate in the awards process through public voting by submitting their support using the following form:
https://share.hsforms.com/11aCinm5wS92yCSiAtXDGUg3s9oo
Taking place during summit week, the awards ceremonies create a key moment for industry professionals to connect, share insights, and celebrate innovation at one of the year’s most prominent gaming events.
About Atlaslive
Atlaslive delivers flexible, scalable iGaming platform technology to operators in regulated markets. Focused on performance, reliability, and continuous product development, Atlaslive enables sportsbook and casino operations aligned with diverse business models.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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