Africa
Cola Group to invest $14.5M to accelerate Cola.bet expansion strategy

Cola Group, a world-class games and entertainment specialist, is expanding the iGaming arm of its company, Cola.bet, with a $14.5m investment.
This substantial investment follows on the back of Cola.bet securing a fourth African gambling license in the continent’s second largest gambling market, Nigeria. This new addition adds to Cola.bet’s current stable of highly successful African operations; Zambia (cola.com.zm), Kenya (cola.ke) and Ethiopia (cola.et).
This latest sports betting license was granted by the Lagos State Lotteries Board to a locally incorporated, Cola.bet subsidiary company, Cola Games Limited. The Nigerian market is similar to Ethiopia’s in that both are very retail centric rather than internet based. It was a strategic move for Cola.bet to leverage its blueprint and successes in Ethiopia to successfully expand into Nigeria.
The betting operator delivers a modern, mobile-first proprietary platform tailored for both established and fast-developing markets. The Cola.bet platform is easily adjustable, customisable and provides seamless integrations. All local payment methods are also integrated onto the platform where partners can find a vast selection of sports events, esports and casino games. To further support Cola Group’s partners there is a complete consulting service, including a licensing brokerage, that provides access to localised knowledge and best practice in each operating region.
As Cola.bet continues to expand its sports betting and iGaming offering, responsible gaming remains a core focus. Cola.bet excels at providing resources to enable customers to enjoy gaming responsibly. Aside from aforementioned licenses, Cola.bet also holds a Curaçao gambling license and is in the process of obtaining licenses in the regulated markets of Africa, LATAM and Europe. This will facilitate the expansion plans of the company.
Dinu Bors, Cola.bet’s COO said: “Cola.bet delivers an exceptional customer-first experience and the launch augments our global ambitions within the iGaming space. The platform is highly customisable and grants B2B partners instant access to curated content for a plethora of markets. We’ll be rolling-out several innovative features over the coming months, we’re only just getting started.”
Dana Varnytska, Cola.bet’s CMO followed: “Our strategy is built on a localised programme which has been developed through thorough research into market nuances and player preference. Players will benefit from bespoke bonus promotions and extremely competitive odds on the most popular events”.
Powered by WPeMatico
Africa
7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America

7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”
Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”
7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
Africa
SCCG Management Partners with iGC Africa

SCCG Management, a global leader in gaming advisory and consulting, has partnered with iGC Africa to launch the continent’s most significant gaming summit.
This landmark event, taking place from May 26-29, 2025, at the Marrakesh Parc Expo, Circuit International de Marrakesh, Morocco, will bring together industry leaders, innovators and key stakeholders from across the globe. The iGC Africa 2025 Summit is set to be the premier gathering for gaming operators, affiliates, suppliers, investors and media professionals, offering unparalleled networking opportunities and insights into Africa’s rapidly growing iGaming sector.
With over 12,000 attendees, more than 100 speakers, over 400 exhibitors and upwards of 20 networking events spread across 15,000+ square meters, this event will serve as a catalyst for growth and innovation in the African gaming industry.
“iGC Africa 2025 is not just another gaming summit—it’s a movement to open Africa’s iGaming sector to the world. By breaking down barriers and fostering meaningful collaborations, we are creating a future where Africa is a key player in the global gaming industry. This partnership with SCCG Management brings unparalleled expertise to the table, ensuring that this event delivers unmatched value to all participants,” Alexandra Cernescu, Founder & CEO of iGC Africa, said.
“The African gaming market is one of the most dynamic and rapidly growing sectors in the world. Our partnership with iGC Africa is a testament to our commitment to supporting operators, technology providers, and investors in unlocking the vast potential of this region. By leveraging our extensive expertise and global network, we are dedicated to making iGC Africa 2025 the most impactful gaming summit the continent has ever seen,” Stephen Crystal, Founder & CEO of SCCG Management, said.
The post SCCG Management Partners with iGC Africa appeared first on European Gaming Industry News.
Africa
SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025

SOFTSWISS, a global expert with over 15 years of experience in developing innovative iGaming solutions, announces its participation in SiGMA Africa, which will take place in Cape Town on 10–12 March 2025.
SOFTSWISS is bringing its award-winning ‘Grab Success’ creative concept to the expo. This time, it will be visually adapted specifically for the African market, celebrating the continent’s rich heritage and the company’s commitment to empowering operators with the best iGaming solutions.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented: “We’re excited to bring our ‘Grab Success’ concept to Africa, showing our dedication to innovation and delivering market-specific solutions. With the massive potential of this fast-growing market, now is the perfect time to explore fresh iGaming collaborations. We are looking forward to engaging with new partners, building meaningful connections, and demonstrating how SOFTSWISS can help enrich the future of iGaming in South Africa.”
Participation in SiGMA Africa 2025 continues SOFTSWISS’ expansion in the South African market. Last year, the company acquired a majority stake in Turfsport, a leading local provider of multichannel wagering software. This partnership resulted in three new product launches in 2024: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the SOFTSWISS Sportsbook. These new offerings provide operators with flexible and secure tools to enhance their lottery and betting services.
Christian Neuberger, CEO at Turfsport, added: “Our partnership with SOFTSWISS has already shown its tremendous potential through the launch of three new products in 2024. As we continue to work together, we see even bigger opportunities lying ahead. SiGMA Africa will be a great platform to showcase what our collaboration can offer operators in the region.”
Additionally, SOFTSWISS recently released its 2024 iGaming Market Overview: South Africa. The report serves as a comprehensive guide for operators looking to enter this market and understand the region’s unique iGaming landscape.
Visitors are invited to schedule a meeting at Stand 56P to meet the SOFTSWISS team and explore the latest solutions designed for operators in the African iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Set to ‘Grab Success’ at SiGMA Africa 2025 appeared first on European Gaming Industry News.
-
Bazk5 days ago
IBIA establishes innovative Payment Provider Forum to protect the integrity of the sports betting market in Brazil from financial fraud
-
Canada6 days ago
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
-
BiS Awards6 days ago
Registration Open for BiS Awards 2025: Recognizing Excellence in the iGaming and Betting Industry
-
Australia6 days ago
ACMA Blocks More Illegal Gambling Websites
-
Canada4 days ago
ROGA Launches National College Education Campaign
-
Africa6 days ago
Gamanza Games goes wild in South Africa with 10bet launch
-
EurAsia4 days ago
PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai
-
Australia4 days ago
Picklebet Becomes Official Wagering Partner of Penrith Panthers