EveryMatrix Press Releases

Ashley Bloor joins RGS Matrix as Business Owner

Published

4 years ago

October 4, 2021

Reading Time: 2 minutes

B2B iGaming provider EveryMatrix has appointed Ashley Bloor as Business Owner for its RGS Matrix solution, the ‘out-of-the-box’ remote gaming server. Ashley Bloor’s main task is to strengthen the division’s market position and actively contribute its commercial success.

Bringing over a decade of experience working for companies such as William Hill, Gala Coral Group, and Gaming Innovation Group, where she last occupied the role of Head of Gaming Solutions, Ashley Bloor is a well-rounded iGaming professional with extensive expertise in the casino space.

Based in Marbella, Spain, Ashley Bloor has started on the 1st of October and will work closely with both EveryMatrix and Spearhead Studios teams. Her key responsibilities include leading the product development through its entire lifecycle, growing revenues, managing personnel within the division, and carrying out strategies in line with EveryMatrix’s long-term objectives.

RGS Matrix allows 1^st and 3^rd party teams to develop games and provides all the necessary means to distribute, manage, and report upon the proprietary product portfolio. Licensed in over 12 markets across Europe and Latin America, with the U.S. coming soon, the solution powers a mix of video slots, table games, and instant wins from several up-and-coming gaming developers, including EveryMatrix’s own Spearhead Studios and Armadillo Studios.

Mathias Larsson, Managing Director of Spearhead Studios and RGS Matrix, says: “It’s a pleasure to bring Ashley Bloor onboard. Since the launch in 2019, RGS Matrix has grown to become pivotal in our strategy, and we’re ready to step up our game even more. This is why we are keen on bringing highly skilled people such as Ashley in our team. Her extensive experience will push RGS Matrix forward and I can’t wait to work together with such a talented professional.”

Ashley Bloor, Business Owner of RGS Matrix, comments: “I am very excited to have the opportunity of working with EveryMatrix. The company has a thick and sturdy product portfolio, and I am looking forward to shaping and developing the RGS platform offering by working alongside our gaming partners, including the Spearhead Studios team.”

EveryMatrix

EveryMatrix introduces Pass The Stats ahead of landmark football year

Published

1 week ago

January 16, 2026

Wladimir P.

everymatrix-introduces-pass-the-stats-ahead-of-landmark-football-year

EveryMatrix has upgraded its acclaimed turnkey sportsbook platform for 2026 by launching the player-centric football feature, Pass The Stats.

Pass The Stats allows player-based bets to carry over to their substitute when a player is substituted, removing the risk of an early loss from injury or tactical shifts, thus preserving each bet and automatically assigning it to the new player at the original odds.

Relevant for various stat-based and player prop bet categories such as goalscorers, assists, shots, and cards, the feature will be accessible in several premier competitions like the English Premier League, Champions League, and the upcoming 2026 FIFA World Cup this summer.

At its essence, it seeks to boost player involvement, increase in-game thrill, and act as an effective acquisition and retention resource for EveryMatrix’s worldwide tier-1 operator clientele.

Pass The Stats is the newest feature in EveryMatrix’s sportsbook offerings, joining the 11 sport pre-live and live Bet Builder, Early/Partial/Auto Cash Out, Early Payout, and Odds Boost.

The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.

Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.

“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.

“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”

EveryMatrix is exhibiting at ICE 2026 Barcelona between 19^th to 21^st January at stand 2Q50

The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI agents

EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents

Published

2 months ago

December 4, 2025

George Miller

everymatrix-selects-cevro-ai-to-provide-operators-with-fully-integrated-empathic-ai-support-agents

Reading Time: 2 minutes

A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.

EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.

Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”

Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”

With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.

Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”

Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”

The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.

AI

EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision

Published

2 months ago

December 2, 2025

George Miller

everymatrix-launches-bonus-guardian-to-stamp-out-bonus-abuse-with-ai-precision

Reading Time: < 1 minute

EveryMatrix has launched Bonus Guardian, a next-generation AI-powered tool designed to help iGaming operators identify and prevent bonus abuse – one of the industry’s most damaging and rapidly-evolving fraud types.

Developed as part of EveryMatrix’s BonusEngine and EngageSuite stack, Bonus Guardian allows operators to maximise ROI on marketing spend by detecting fraudulent player behaviour before it impacts margins.

The solution uses AI and machine learning to continuously analyse player activity, adapt to new abuse tactics, and apply role-based responses such as bonus exclusion and withdrawal holds.

This ensures legitimate players continue to enjoy a seamless experience without restrictions and limitations, while abusers are stopped in their tracks.

Bonus abuse accounts for more than 63% of all detected fraud according to recent industry data. Fraudsters are increasingly using AI, automation, and synthetic identities to exploit promotional offers, while traditional, rule-based systems have struggled to keep pace.

Operators must also maintain friction-free onboarding and engaging rewards to stay competitive.

Bonus Guardian addresses this directly, offering a context-aware solution that can be integrated with operators’ systems, such as payment processing and player account. Unlike generic anti-fraud platforms, it is designed specifically for bonus abuse scenarios.

It continuously learns from real-time player data, reducing manual workload and false positives, helping operators:

Prevent revenue loss by flagging and stopping bonus abuse early
Improve segmentation accuracy and player lifetime value
Reduce operational friction with intelligent, role-based fraud controls
Futureproof operations against evolving fraud mechanisms such as deepfakes, AI-generated accounts, and coordinated abuse rings

Stian Enger, Head of Casino, EveryMatrix, said: “Everyone in iGaming knows about the battle between fraudsters and anti-fraud prevention tools. Each side wants to get ahead of the other, but with Bonus Guardian, we strongly believe we have a definite edge.

“Bonus Guardian is not just another fraud filter. It is a living shield that adapts to everything that is thrown at it thanks to the power of AI.”

The post EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision appeared first on European Gaming Industry News.