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Better Collective establishes new Management Incentive Plan for management and key employees of Action Network
The board of directors (the “Board”) of Better Collective A/S has today decided to implement a new management incentive plan (the “MIP”) for the management and certain key employees in Action Network in the form of performance share units and share options.
The MIP has been designed by the Remuneration Committee and approved by the Board in Better Collective A/S with the focus to appropriately retain, motivate and reward the management and selected key employees in Action Network and to further align interests between participants in Action Network with those of Better Collective A/S’ shareholders. Better Collective’s management and Board has found it important to install a new MIP following the acquisition as the MIP replaces prior incentive programs that lapsed in connection with the recent acquisition of Action Network. The key performance drivers of the program are the financial forecasts for Action Network on revenue and EBITDA that were presented as part of the acquisition. The MIP covers a grant of 473,563 performance share units and 201,238 share options to 20 employees in total.
The duration of the MIP is 3 years. The 3-year value of the program is 12 mUSD (Black-Scholes value) measured at the maximum level, which is to say 100% achievement of the business plan. The cost of the program (Black-Scholes value) will be expensed under Special Items during the vesting period. When the program ends after the 3-year period, Action Network participants will be included in Better Collective’s broader Long Term Incentive Program.
The MIP will have no dilutive effect on Better Collective A/S’ shareholders, since Better Collective A/S intends to initiate share buy-back programs to meet its obligations under the MIP.
The details of the plan are disclosed according to the rules of Nasdaq Stockholm, and can be found in the attached Appendix 1.
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Atlaslive
Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil
The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.
Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.
Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.
Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.
“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”
Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”
Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.
The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event
Wazdan, a prominent innovator in game development, has unveiled its latest initiative, the Score the Jackpot campaign, offering operators a comprehensive promotional toolkit designed to tap into the excitement surrounding this summer’s football fever.
With the motto “Our Goal – Your Gain,” the campaign integrates four unique Wazdan games into a football-themed concept, enabling operators to craft engaging seasonal promotions around a balanced selection of captivating titles.
The Score the Jackpot campaign includes Mighty Wild
: Gorilla, Cash Grotto
, 16 Coins
x5000, and Fisherman’s Luck
. Each game has been carefully chosen to complement the wider promotion, creating a cohesive and dynamic gaming experience.
Mighty Wild
: Gorilla delivers action-packed, bonus-rich gameplay as part of one of Wazdan’s flagship series. Cash Grotto
offers a visually distinct design and innovative mechanics, adding diversity to the mix. The ever-popular 16 Coins
x5000 strengthens the lineup as a standout title from the Coins
collection, while Fisherman’s Luck
adds a breezy, summer-themed vibe that aligns perfectly with the campaign’s seasonal focus.
Rather than spotlighting individual game launches, Score the Jackpot aims to assist operators in building unified, football-centric promotions. By offering a pre-assembled collection of games, the campaign provides a structured foundation for summer marketing efforts while underscoring Wazdan’s dedication to flexible and results-oriented promotional solutions.
Accompanied by the tagline “Don’t drop the ball this summer,” the initiative highlights Wazdan’s strategy of combining strong gaming content with strategic seasonal engagement. This approach enables operators to capture players’ interest during one of the most celebrated sporting seasons of the year.
Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Score the Jackpot has been crafted to help operators amplify player engagement during some of the year’s most iconic sporting moments, leveraging a football-inspired, plug-and-play campaign concept.”
He further added: “Each game in the package offers something unique, empowering operators to design diverse promotions that revolve around entertainment, variety, and timely seasonal themes.”
The post Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCentury
The Mill Adventure grows Swedish market presence thanks to BetCentury
The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.
The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.
The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.
“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”
Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.
“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”
The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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