Africa
Authentic Gaming makes South Africa debut with Betway
Casino provider continues to expand internationally by launching suite of studio based live dealer games and auto roulettes with popular operator
Authentic Gaming, the premium casino provider, has once again expanded its geographical reach after making its debut in the emerging South African market with existing operator partner, Betway.
Under the deal, Betway players in South Africa will be able to access the provider’s cutting-edge studio-based casino titles and auto-roulette games for the first time as the operator looks to build out its live dealer offering.
Studio tables include Grand, 24/7, Casino Floor, Nightclub and Viva Las Vegas, with each set against elaborate and ornate backgrounds with highly trained dealers that ensure gameplay is fun and engaging.
Players can also enjoy Authentic Gaming’s Cricket Roulette, which is only available to Betway players. This is a one-off, dedicated environment table and the first cricket-themed live roulette title in the world.
The table is set against the backdrop of a live scoreboard where players can keep up to date with all of the action and scores from the Indian Premier League and other cricket leagues and tournaments.
This means players can kill two birds with one stone; they can stay on top of the latest scores while also enjoying a few rounds of live roulette and all from their smartphone or tablet.
In addition, Betway will also add a series of Auto Roulette titles to its live dealer portfolio, including Classic, Speed and VIP.
Authentic Gaming’s entry into South Africa forms part of a wider strategy to enter regulated and regulating jurisdictions and provide operators with the widest range of innovative, entertaining and top-quality live roulette products as the vertical continues to see unprecedented growth.
Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “International expansion is a priority for Authentic Gaming right now and we are delighted to have entered the fast-growing South African market with our long-standing partner, Betway.
“We see huge potential for casino in the region and believe our suite of studio-based and auto roulette titles will add variety and quality to Betway’s portfolio, allowing it to deliver a superior online experience to its players.”
Phillip Superamonien at Betway, said: “South Africa is a market with huge potential and we believe betting on casino games will be very popular among players in the region as we’ve seen tremendous growth in recent months.
“We have been partnered with Authentic Gaming for several years now so we know just how engaging and entertaining its games are. They make for a great addition to our game portfolio in South Africa and look forward to seeing our players enjoy the incredible experience its titles offer.”
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Africa
Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets
Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.
Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”
Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”
The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office
Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.
She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.
Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.
In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.
“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.
Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.
The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Broadway Platform Partners with Ghanaian Operator Afrinova
Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.
The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.
Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.
The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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