Canada

SeventySix Capital Raises Second Sports Focused Venture Capital Fund

Published

5 years ago

September 29, 2021

Investors include pro team owners, athletes, and the Commonwealth of Pennsylvania

The sports industry leading venture capital company, SeventySix Capital, announced the initial closing of its second fund to invest in passionate entrepreneurs who are launching game-changing sports betting, esports and sports tech companies.

SeventySix Capital, led by Wayne Kimmel, Jon Powell and Chad Stender, has reshaped the sports venture capital industry. To date in 2021, SeventySix Capital has sold three portfolio companies: VSiN, the sports betting media network led by Brian Musburger, Bill Adee and Brent Musburger (sold to DraftKings – Nasdaq: DKNG), Vigtory, a next generation sportsbook led by Sam Rattner and Scott Butera (sold to FuboTV – NYSE: FUBO), and Team Whistle, a sports and entertainment media company led by John West and Michael Cohen (sold to ELEVEN SPORTS).

“This next fund is an important milestone as we continue building SeventySix Capital as the go-to investment company in the sports industry,” said Wayne Kimmel, SeventySix Capital Managing Partner. “We have proven that we have access to the deals and entrepreneurs seeking to transform the sports world and that we are able to help them build their businesses with our capital investment as well as our sports relationships, knowledge and expertise.”

SeventySix Capital added two additional professional sports team owners as investors and strategic partners in the new fund: Robert Nutting, Owner and Chairman of the board of the Pittsburgh Pirates of Major League Baseball and AMBSE Ventures, a subsidiary of AMB Sports + Entertainment, a portfolio company of Arthur M. Blank, Owner and Chairman of the Atlanta Falcons of the National Football League and Atlanta United FC of Major League Soccer. d

SeventySix Capital expanded its roster of athlete investors with the additions of Emmanuel Sanders, Super Bowl Champion and 2X Pro Bowl NFL Wide Receiver of the Buffalo Bills, Alejandro Bedoya, Captain of the Philadelphia Union, former U.S. National team player and SeventySix Capital Athlete Venture Group Co-Chair, and James Develin, 3X Super Bowl Champion and former Pro Bowl Running Back for the New England Patriots. Brian Westbrook, Philadelphia Eagles Hall of Fame Running Back and SeventySix Capital Athlete Venture Group Chair and DeMarco Murray, former NFL All-Pro Running Back and Coach at the University of Oklahoma are return investors along with the Commonwealth of Pennsylvania’s Ben Franklin Technology Development Authority and multiple family offices.

“I’m excited to officially join the already dynamic team at SeventySix Capital that I have gotten to know well over the last several years through my marketing agent, Dave Maryles (Partner at Rubicon Talent),” said Emmanuel Sanders. “Given my personal passion for esports, it’s great working with Nerd Street, their esports portfolio company. We share similar values and interests in entrepreneurship, the sports business, and overall the drive to work hard to achieve lofty goals.”

SeventySix Capital’s current portfolio companies are leaders in their respective industries: C360, Diamond Kinetics, Fortē, Maestro, Nerd Street, Play by Play, ShotTracker, Swish Analytics, and U.S. Integrity.

This new fund will invest in startup companies that are disrupting and innovating the sports industry through the use of analytics, data and technology. SeventySix Capital aims to capitalize on the growing legal sports betting industry in the United States. The American Gaming Association (AGA) confirmed that U.S. commercial gaming revenue for the first seven months of 2021 nearly matched the entirety of 2020 and is 17.4 percent ahead of the same period in 2019, with 26 states (and Washington D.C.) having launched regulated sports betting. DraftKings (NASDAQ: DKNG) believes the US online sports betting market could eventually be worth $22 billion, assuming 100 percent legalization. The fund will also make investments in companies seeking to transform the fast-growing esports and Gaming industry. Gaming analytics and market research firm Newzoo stated that close to one-third of the global population games and the U.S. Video Game industry in 2020 was larger than Music and Movies combined, according to The NPD Group.

SeventySix Capital Venture Partner and Advisory members include Tim Cabral, former CFO of the $46+ billion market cap company, Veeva Systems, Dan Mason, former CEO of CBS Radio and a National Radio Hall of Fame member, and Michael Schreiber, CEO of Playfly Sports, Co-Founder of SeventySix Capital Sports Advisory and a former executive at NBCUniversal, Comcast and Altice USA.

Steven M. Cohen from Morgan Lewis acted as SeventySix Capital’s fund formation legal counsel and Adam Berger from Duane Morris is the fund’s gaming counsel.

affiliate marketing

SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

Published

6 hours ago

July 6, 2026

Wladimir P.

seobrothers’-aleksandra-drigo-flags-higher-barriers-for-affiliates-in-regulated-alberta

SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

Published

9 hours ago

July 6, 2026

GamingAmericas.com

sigma-exclusive:-aleksandra-drigo-on-traffic-shifts,-transparency,-and-the-future-of-seo-affiliates

In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.

She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.

Regulation will reshape Alberta’s affiliate landscape

As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.

“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.

Bigger brands gain the advantage

According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.

“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

Compliance is now a deciding factor

Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.

“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Communication matters more than financial disputes

Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.

“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

The future belongs to trusted brands and localisation

Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.

“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

4 days ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.