Canada
MAXIMBET OFFERS NIL CONTRACTS TO ALL 21+ DIVISION I, II & III FEMALE STUDENT-ATHLETES IN COLORADO
Lifestyle sports betting brand, which launched in Colorado last month, promotes power of women’s sports with cash and exclusive party package to 21 and up
MaximBet, the emerging online sports betting lifestyle brand operated by Carousel Group and in partnership with premier men’s brand, Maxim, announced it is offering all female student-athletes at Division I, II and III Colorado colleges and universities a Name, Image and Likeness (NIL) deal that rewards them with cash, invitations to parties, merchandise and more. The extension to all female collegiate student-athletes in Colorado is the first official dive into NIL for MaximBet and marks the first time any brand in the iGaming category has proposed an offer exclusively to women sports participants at all divisions.
“We are part of the Colorado community, and we want our users to know that we support the team and athletes in their backyards,” said Doug Terfehr, VP of Brand and Communications, MaximBet. “We hope as many qualified young women who love playing for their college or university take advantage of this offer and recognize that we support them in everything they do.”
The term of engagement is four months and includes a cash payment, as well as an invitation to the first-ever MaximBet Max-querade Party in Denver on Saturday, Oct. 30. To become part of the MaximBet NIL team, eligible athletes must follow the brand on Facebook, Instagram, TikTok and Twitter,and send a DM with interest on whatever social media platform she prefers. Members of the MaximBet NIL team will also receive free merchandise from the company and be asked to spotlight the brand in posts on their personal social channels. The two female athletes that secure the highest level of social engagement will receive an additional four-figure bonus on top of their cash payment.
MaximBet, who’s sports betting platform has been on fire since launching last month – including setting back-to-back-to-back record weekends in bets and new signups – is approaching the industry with a customer-first, lifestyle mindset, rewarding players with real-life experiences along with traditional bet credits, bonuses and other benefits.
Earlier this month, MaximBet announced it had gained market access in Ohio and Pennsylvania, meaning MaximBet is now live, or set to go live, in six states and Canada.
- Colorado (live)
- Indiana
- Iowa
- New Jersey
- Ohio
- Pennsylvania
In addition, earlier this year Carousel Group entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino.
As a lifestyle brand, MaximBet users receive experiences just for playing on the platform, along with the following advantages:
- Powered by the Latest Tech: MaximBet uses proprietary technology that has been built in-house to give players the best and safest experience possible. With decades of experience in the sports betting and technology spaces, the MaximBet tech interface offers everything from an elevated guest UX to early detection of behaviors that may potentially be dangerous to players.
- Every League, Every Event: NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
- Exclusive Prizes and Experiences: MaximBet brings the most exclusive real-world experiences to every state it operates in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together.
- 1x Rollover Requirement: Earning Free Bet Credits is easy. And so is turning them into cash. With a tiny 1x rollover requirement, you don’t have to bet much to get your hands on your winnings.
- Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play.
- More On the Way: If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.
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Alberta iGaming Corporation
Alberta iGaming Corporation Partners with Responsible Gambling Council
The Alberta iGaming Corporation (AiGC) has announced a partnership with the Responsible Gambling Council (RGC) that will make RG Check accreditation a mandatory requirement for all internet gaming (iGaming) sites entering Alberta’s regulated market.
This collaboration demonstrates Alberta’s commitment to player protection by ensuring every regulated operator meets the highest evidence-based standards for responsible gambling.
“Alberta is committed to building a safer, regulated iGaming environment where player protection comes first. By requiring RG Check accreditation, we’re ensuring that every iGaming operator in our market has demonstrated their commitment to player safety through independent verification of their responsible gambling programs,” said Dan Keene, Interim AiGC CEO.
RG Check is a Canadian-made, globally trusted, independent responsible gambling accreditation program. Developed by RGC more than a decade ago, RG Check evaluates sites against rigorous, evidence-based standards, covering governance, player safeguards, staff training, and marketing practices. The accreditation provides clear, measurable accountability and has become the gold standard for responsible gambling across multiple jurisdictions.
“This partnership with AiGC demonstrates the power of regulators and responsible gambling experts working together to protect players from day one. Alberta is building on a strong foundation established in Ontario, where RG Check has proven its value in creating safer gambling environments. This proactive approach ensures that player protection isn’t an afterthought; it’s built into the market from the ground up,” said Sarah McCarthy, CEO of RGC.
Alberta’s requirement will ensure that:
• All iGaming sites must achieve RG Check accreditation
• Operators must maintain their accreditation in good standing while operating in Alberta
• RGC will conduct assessments based on internationally recognized responsible gambling standards
• AiGC will work closely with RGC to ensure ongoing compliance and continuous improvement.
Requiring accreditation in Alberta’s market reflects AiGC’s commitment to promoting responsible gambling, and will create a level playing field where protecting players is a competitive advantage, not just a compliance checkbox.
For operators who currently hold RG Check accreditation in another jurisdiction, the transition to Alberta will be streamlined. While a distinct Alberta accreditation is still required, existing accreditations will be recognized to simplify the process and reduce costs. Operators will benefit from an efficient onboarding process that reduces administrative burden while maintaining the same rigorous standards for player protection.
The post Alberta iGaming Corporation Partners with Responsible Gambling Council appeared first on Americas iGaming & Sports Betting News.
Canada
St8 launches in Ontario through partnership with Tonybet
Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.
Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.
The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.
Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.
“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”
Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.
“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”
St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.
The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
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