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GAMSTOP bi-annual review shows a 25% rise in registrations in first half of 2021
GAMSTOP, the free national scheme for self-exclusion from online gambling, has reported a 25% increase in registrations in the first six months of 2021, comparative to the same period in 2020.
The surge in registrations is a key finding of the first GAMSTOP bi-annual review, which has been launched to give greater insight into trends on the GAMSTOP platform, and broader insight into gambling behaviours across the UK.
The review found that:
- In total, more than 40,000 people registered with GAMSTOP in the first half of 2021, with March of 2021 the second biggest month for registrations on record.
- By the end of June 2021, the total number of GAMSTOP registrants was more than 218,000
- The gender split of those registered with GAMSTOP is 70% male and 30% female.
- Of those registered with GAMSTOP, 58% select the maximum exclusion period of five years.
- Younger people were most likely to register with GAMSTOP: 41% of registrants were in the 25-34 age bracket, a figure rising to 59% when taking into account the wider 18-34 age bracket.
Recent statistics from the Gambling Commission show that growth in online gambling remains the largest combined sector by GGY (Gross Gambling Yield). Online gambling makes up over 50% (52.3%) of the entire gambling market.
The first ever independent evaluation of GAMSTOP, conducted by research agency Sonnet, found that GAMSTOP is used by a broad cross section of ages, ethnicities and socio-economic groups, which suggests that people from all demographics are experiencing problems with their gambling. The survey of 3,300 registered users found that the ethnic makeup of GAMSTOP users corresponds with the broader UK population (89% white, 3% Asian, 2% Black, 1% Mixed).
The socio-economic situation of respondents also varied, with 29% living in households with a pre-tax income of more than £48,000 per annum and 48% in households earning more than £32,000 per annum. More than 75% were in full or part-time employment and 63% had no children in their household.
Fiona Palmer, GAMSTOP CEO, said:
“While it is encouraging to see that consumers are continuing to find GAMSTOP and use it as a crucial safety net in their recovery, this review reinforces the importance of continuing to raise awareness of practical tools that are available to those struggling with gambling-related harm.
Our evaluation results demonstrate that gambling-related harm is an issue that affects people from all walks of life, irrespective of income, location, or gender. It is imperative that we continue to reach people from across the UK, and to give them access to tools that can aid them in their recovery, or form an important preventative measure.”
Stacey Goodwin, a recovering problem gambler and GAMSTOP registrant, said:
“It’s encouraging to see that the number of registrations for a vital service like GAMSTOP is increasing, but it also shows the significant amount of gambling in our society. More needs to be done to support and get the word out about crucial safety nets and services, like GAMSTOP, to ensure that vulnerable people know about them, and most importantly that they use them.”
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FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
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Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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