Central Europe

Responsible Gambling in the Czech Republic

Published

3 years ago

September 27, 2021

Reading Time: 3 minutes

The unceasing European trend in emphasizing the policy of reducing the harms of gambling and the principles of responsible gambling was also an inspiration for the Czech Republic, and it has been following this trend since last week.

The Institute for Gambling Regulation (IFGR), which represents 95% of the legal gambling market in the Czech Republic, with 35 members including both online and land-based operators, test laboratories as well as manufacturers, introduced last week a unique comprehensive project called “Responsible Gambling”.

As part of this project, the Institute prepared “Code of Responsible Conduct of Operators”. The gambling operators have undertaken to abide by its partial rules, which go beyond the already strict Czech regulation, which will contribute to a safer gambling environment, that is through responsible behaviour and conduct towards players. “Code of Responsible Advertising and Marketing” is also included.

European Gaming Congress 2024 (Warsaw, Poland)

The Code of Responsible Conduct of Operators contains very specific 26 obligations, which are divided into 4 areas:

Raising Awareness of Responsible Gambling

For example, there is the obligation to inform customers about responsible gambling immediately after registration on the website, by e-mail or by an annual notification of the possibility of setting limits

Prevention Of High-Risk Behaviour

Early detection of high-risk gambling using a mathematical algorithm for finding high-risk players and early targeted intervention and assistance to these players

Training of Employees in The Field of Responsible Gambling

Basic (so that everyone is aware of responsible gambling)
Special (employees in selected positions, e.g., RG specialists, VIP marketing, employees in the premises)

Responsible Marketing and Advertising

Suspension of marketing to high-risk players, persons registered in the Register of Excluded Persons and persons under 18 years of age

As part of the Responsible Gambling project, the Institute, in cooperation with operators and the National Institute of Mental Health, is creating a predictive mathematical model that will evaluate real-time changes in the behaviour of a gambling game participant. The created software will be able to recognize the moment when a player starts betting risky and immediately alert the player to this fact. In cooperation with leading Czech scientific experts, the subsequent intervention and immediate assistance which shall help the player regain the lost control over their gambling is then provided.

The uniqueness of this project lies in the fact that it will not only be the implementation of the created software at the level of individual operators, but there is an agreement that in the future, a single “bar” will be set for all involved operators. Therefore, once the software indicates a player’s risky gambling with one of the operators, the others will perceive the player’s gambling the same.

In order to provide high-risk players with adequate help, we are building a training centre for employees and the professional assistance network consisting of addictologists, financial and legal advisers in cooperation with experts.

On Thursday, 16 September 2021, a ceremonial presentation of the Responsible Gambling project took place; participants included the director of the IFGR, Mgr. Jan Řehola, Ph.D., Simo Dragicevic (researcher dealing with player behaviour and predicting its riskiness, founder of Bet Buddy), PhDr. Ladislav Csémy (National Institute for Health Choking), doc. MUDr. Viktor Mravčík, Ph.D. (National Monitoring Centre for Drugs and Addictions (NMS) at the Secretariat of the Government Council for the Coordination of Drug Policy at the Office of the Government of the Czech Republic) and representatives of state administration and addictology organizations.

As part of the ceremonial presentation of the Responsible Gambling project, representatives of the four largest online operators in the Czech Republic, namely FORTUNA, CHANCE, TIPSPORT and SAZKA, signed the Code of Responsible Conduct of Operators.

Central Europe

Altenar delivers sportsbook solution to MerkurXtip in Czech market

Published

23 hours ago

March 3, 2025

George Miller

altenar-delivers-sportsbook-solution-to-merkurxtip-in-czech-market

Reading Time: < 1 minute

Leading sportsbook technology provider grows European footprint with major local operator

Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.

The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..

Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.

The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.

Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.

“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”

Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.

“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”

The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.

Central Europe

GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12!

Published

3 weeks ago

February 10, 2025

George Miller

gamingtech-cee-awards-2025:-the-online-voting-battle-begins-february-12!

Reading Time: 3 minutes

The highly anticipated GamingTECH CEE Awards 2025 is entering its next thrilling phase as the online voting period kicks off on February 12 and runs through February 28, 2025. Nominees, get ready to enter the spotlight and prepare your communications campaigns! From the moment voting opens, all nominated companies and individual professionals will be visible, giving them the opportunity to rally support via social media and beyond to secure votes.

The GamingTECH CEE Awards celebrates outstanding achievements, embracing the latest advancements and industry trends in the region. Following a rigorous nomination process that concluded on January 19, the upcoming online voting session will determine the shortlists.

Key Dates:

Online Voting Period: February 12–28, 2025
Shortlist Announcement: March 4, 2025
Final Live Vote & Awards Ceremony: March 25, 2025, at the Prague Gaming & TECH Summit

New Rule for 2025:

This year, the GamingTECH CEE Awards introduces an important update: Each voter will only be allowed one vote for the entire online voting period. Nominees are encouraged to actively engage their industry peers and supporters to maximize their chances of advancing to the finals.

From “Shortlisted” to “Finalist”

Additionally, only shortlisted nominees who confirm their attendance at the Awards by purchasing a ticket for the Prague Gaming & TECH Summit will be eligible to advance to the final voting stage. This ensures a fair competition for the Awards between equally committed finalists, and a strong industry presence at the Summit to foster greater networking and engagement.

The final live vote will take place at the Prague Gaming & TECH Summit on March 25, 2025, where all event participants will have the opportunity to cast their votes and determine the ultimate winners. The winners will then be officially announced at the GamingTECH CEE Awards Ceremony, proudly sponsored and presented by Endorphina.

Awards Categories:

Individual Categories:

CEE iGaming Leader of the Year: Recognizing an individual from the CEE region who has demonstrated exceptional leadership, vision, and a strong impact in the iGaming industry. This person has driven growth and innovation in the region, setting the benchmark for others.
CEE Rising Star in iGaming: Celebrating an individual from the CEE region who has shown remarkable promise and potential in the iGaming industry early in their career. This award highlights emerging talent that is expected to shape the future of iGaming in the region.
CEE Innovator of the Year: Awarding the individual who has introduced the most groundbreaking innovations in the CEE iGaming sector. This person has significantly contributed to the evolution of the industry through unique products, services, or technologies tailored to the regional market.
CEE iGaming Influencer of the Year: Honoring a prominent individual whose influence and insights have significantly shaped the CEE iGaming community. Their thought leadership, content, or social presence has driven trends and fostered growth within the regional iGaming space.
Best iGaming CEO in CEE: Recognizing the CEO based in the CEE region who has led their company to new heights with outstanding strategic direction and business acumen. This award honors their ability to navigate the unique challenges of the CEE market and achieve exceptional business growth.

Get Involved & Secure Your Spot

Set your reminders and be ready for action on 12 February 2025! Encourage your peers, partners, and clients to participate in the voting process and ensure that your company or favorite nominee makes it to the final stage!

For more details on the awards, voting process, and ticketing information, visit https://hipther.com/events/prague/gamingtech-awards/ or contact HIPTHER at [email protected].

Join us in shaping the future of gaming and technology in CEE – Cast your vote and be part of the journey!

The post GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12! appeared first on European Gaming Industry News.

Central Europe

DFL and Tipico Extend Partnership Until 2029

Published

4 weeks ago

February 7, 2025

George Miller

dfl-and-tipico-extend-partnership-until-2029

Reading Time: 2 minutes

Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.

As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.

“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.

Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”

As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.

The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.