Central Europe
Responsible Gambling in the Czech Republic

The unceasing European trend in emphasizing the policy of reducing the harms of gambling and the principles of responsible gambling was also an inspiration for the Czech Republic, and it has been following this trend since last week.
The Institute for Gambling Regulation (IFGR), which represents 95% of the legal gambling market in the Czech Republic, with 35 members including both online and land-based operators, test laboratories as well as manufacturers, introduced last week a unique comprehensive project called “Responsible Gambling”.
As part of this project, the Institute prepared “Code of Responsible Conduct of Operators”. The gambling operators have undertaken to abide by its partial rules, which go beyond the already strict Czech regulation, which will contribute to a safer gambling environment, that is through responsible behaviour and conduct towards players. “Code of Responsible Advertising and Marketing” is also included.
The Code of Responsible Conduct of Operators contains very specific 26 obligations, which are divided into 4 areas:
- Raising Awareness of Responsible Gambling
- For example, there is the obligation to inform customers about responsible gambling immediately after registration on the website, by e-mail or by an annual notification of the possibility of setting limits
- Prevention Of High-Risk Behaviour
- Early detection of high-risk gambling using a mathematical algorithm for finding high-risk players and early targeted intervention and assistance to these players
- Training of Employees in The Field of Responsible Gambling
- Basic (so that everyone is aware of responsible gambling)
- Special (employees in selected positions, e.g., RG specialists, VIP marketing, employees in the premises)
- Responsible Marketing and Advertising
- Suspension of marketing to high-risk players, persons registered in the Register of Excluded Persons and persons under 18 years of age
As part of the Responsible Gambling project, the Institute, in cooperation with operators and the National Institute of Mental Health, is creating a predictive mathematical model that will evaluate real-time changes in the behaviour of a gambling game participant. The created software will be able to recognize the moment when a player starts betting risky and immediately alert the player to this fact. In cooperation with leading Czech scientific experts, the subsequent intervention and immediate assistance which shall help the player regain the lost control over their gambling is then provided.
The uniqueness of this project lies in the fact that it will not only be the implementation of the created software at the level of individual operators, but there is an agreement that in the future, a single “bar” will be set for all involved operators. Therefore, once the software indicates a player’s risky gambling with one of the operators, the others will perceive the player’s gambling the same.
In order to provide high-risk players with adequate help, we are building a training centre for employees and the professional assistance network consisting of addictologists, financial and legal advisers in cooperation with experts.
On Thursday, 16 September 2021, a ceremonial presentation of the Responsible Gambling project took place; participants included the director of the IFGR, Mgr. Jan Řehola, Ph.D., Simo Dragicevic (researcher dealing with player behaviour and predicting its riskiness, founder of Bet Buddy), PhDr. Ladislav Csémy (National Institute for Health Choking), doc. MUDr. Viktor Mravčík, Ph.D. (National Monitoring Centre for Drugs and Addictions (NMS) at the Secretariat of the Government Council for the Coordination of Drug Policy at the Office of the Government of the Czech Republic) and representatives of state administration and addictology organizations.
As part of the ceremonial presentation of the Responsible Gambling project, representatives of the four largest online operators in the Czech Republic, namely FORTUNA, CHANCE, TIPSPORT and SAZKA, signed the Code of Responsible Conduct of Operators.
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Belatra
Belatra set to unearth ancient treasures at SiGMA Central Europe

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.
Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.
At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.
Kateryna Goi, Belatra CMO said: “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”
The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.
Central Europe
Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.
With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.
Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”
Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”
The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.
booth 5028-2
Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025

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GR8 Tech is stepping into SiGMA Central Europe 2025 with a new playbook for iGaming leadership: The Heavyweight Rulebook. Built on the code of champions, the Rulebook defines the discipline, consistency, and relentless drive it takes to dominate the toughest arenas in iGaming. To create it, GR8 Tech gathered insights directly from iGaming’s top performers—the industry’s real heavyweights—turning their winning principles into a set of Champions’ Rules.
From November 3–6 in Rome, operators will find GR8 Tech at booth 5028-2, ready to share the rules and the technology that makes champions.
The Champion’s Rules: Heavyweight Results, Proven Standards
Attendees will see Heavyweight rules in action through demos, experiences, and conversations designed for operators who refuse to settle for average. Every Champion’s Rule translates into measurable business results with GR8 Tech.
- Champions don’t wait. They launch first, and it shows: ULTIM8 Sportsbook can go live in as little as 7 days via iFrame integration.
- Technology is the champion’s armor. Strong tools deliver strong results: +30% engagement uplift powered by AI-driven personalization, +50% GGR uplift with advanced sportsbook features and cross-vertical engagement tools.
- Success belongs to the consistent. Resilience is built in with 99.99% uptime across global markets and the biggest world events, ensuring performance under pressure.
- Partnership multiplies strength. With a revenue-share alignment model, GR8 Tech’s success is directly tied to that of its clients.
“In an industry as volatile as ours, no one wins alone. Champions don’t let one crisis consume everything—they keep moving, adapting, and performing under pressure. At GR8 Tech, we see partnership as the ultimate rule of the game: it multiplies strength, resilience, and results. That’s how real champions are made and that’s exactly what we’re bringing to SiGMA this year,” said Yevhen Krazhan, CSO at GR8 Tech.
ULTIM8 Sportsbook: Two Paths to Victory
At the center of GR8 Tech’s SiGMA Central Europe showcase is the ULTIM8 Sportsbook, a high-performance solution designed to help operators rule new markets and dominate existing ones. In Rome, attendees will see the dual power of its integration modes:
- iFrame — For lightning-fast launches with customizable branding. Get to market in days without compromising speed or margin.
- API — A new addition for operators who want to build their own champion’s frontend. Unlock maximum flexibility with GR8 Tech’s rock-solid trading, risk, and data systems.
No matter the path, the result is the same: precision, performance, and profitability at scale.
The next chapter of iGaming is written by champions who play by the Rulebook.
Meet GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help you scale, localize, and dominate with confidence—and add your own Champion’s mark to the hall of fame.
The post Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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