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Responsible Gambling in the Czech Republic

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The unceasing European trend in emphasizing the policy of reducing the harms of gambling and the principles of responsible gambling was also an inspiration for the Czech Republic, and it has been following this trend since last week.

The Institute for Gambling Regulation (IFGR), which represents 95% of the legal gambling market in the Czech Republic, with 35 members including both online and land-based operators, test laboratories as well as manufacturers, introduced last week a unique comprehensive project called “Responsible Gambling”.

As part of this project, the Institute prepared “Code of Responsible Conduct of Operators”. The gambling operators have undertaken to abide by its partial rules, which go beyond the already strict Czech regulation, which will contribute to a safer gambling environment, that is through responsible behaviour and conduct towards players. “Code of Responsible Advertising and Marketing” is also included.

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The Code of Responsible Conduct of Operators contains very specific 26 obligations, which are divided into 4 areas:

  1. Raising Awareness of Responsible Gambling
  • For example, there is the obligation to inform customers about responsible gambling immediately after registration on the website, by e-mail or by an annual notification of the possibility of setting limits

 

  1. Prevention Of High-Risk Behaviour
  • Early detection of high-risk gambling using a mathematical algorithm for finding high-risk players and early targeted intervention and assistance to these players

 

  1. Training of Employees in The Field of Responsible Gambling
  • Basic (so that everyone is aware of responsible gambling)
  • Special (employees in selected positions, e.g., RG specialists, VIP marketing, employees in the premises)

 

  1. Responsible Marketing and Advertising
  • Suspension of marketing to high-risk players, persons registered in the Register of Excluded Persons and persons under 18 years of age

 

As part of the Responsible Gambling project, the Institute, in cooperation with operators and the National Institute of Mental Health, is creating a predictive mathematical model that will evaluate real-time changes in the behaviour of a gambling game participant. The created software will be able to recognize the moment when a player starts betting risky and immediately alert the player to this fact. In cooperation with leading Czech scientific experts, the subsequent intervention and immediate assistance which shall help the player regain the lost control over their gambling is then provided.

The uniqueness of this project lies in the fact that it will not only be the implementation of the created software at the level of individual operators, but there is an agreement that in the future, a single “bar” will be set for all involved operators. Therefore, once the software indicates a player’s risky gambling with one of the operators, the others will perceive the player’s gambling the same.

In order to provide high-risk players with adequate help, we are building a training centre for employees and the professional assistance network consisting of addictologists, financial and legal advisers in cooperation with experts.

On Thursday, 16 September 2021, a ceremonial presentation of the Responsible Gambling project took place; participants included the director of the IFGR, Mgr. Jan Řehola, Ph.D., Simo Dragicevic (researcher dealing with player behaviour and predicting its riskiness, founder of Bet Buddy), PhDr. Ladislav Csémy (National Institute for Health Choking), doc. MUDr. Viktor Mravčík, Ph.D. (National Monitoring Centre for Drugs and Addictions (NMS) at the Secretariat of the Government Council for the Coordination of Drug Policy at the Office of the Government of the Czech Republic) and representatives of state administration and addictology organizations.

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As part of the ceremonial presentation of the Responsible Gambling project, representatives of the four largest online operators in the Czech Republic, namely FORTUNA, CHANCE, TIPSPORT and SAZKA, signed the Code of Responsible Conduct of Operators.

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Central Europe

SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market

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SYNOT Games has accelerated its growth in the Slovak market through the delivery of branded games exclusively for SazkaHry.sk. Building on its extensive experience and success in the Czech Republic, the company is reinforcing its commitment to providing high-quality, customised gaming experiences tailored to local audiences.

As part of this expansion, two branded SYNOT Games titles originally created for Sazka CZ, Pirátska Plavba and Výlet do Vegas 27, have been translated into Slovak. These are not only localised games but exclusive, tailor-made titles that have already been successfully running on the Czech platform. Their adaptation for the Slovak market for the SazkaHry.sk offers a uniquely personalised and immersive experience for local players.

Martina Krajčí, CCO at SYNOT Games, said: “Our long-term partnership with Sazka in the Czech Republic continues to bring excellent results, and we are proud to expand our expertise to Slovakia for Allwyn Slovensko. By providing exclusive localized content for SazkaHry.sk, we ensure a more tailored and engaging experience for players, while continuing to uphold the highest standards in certified, secure gaming.”

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Jan Horyna, member of the Allwyn Slovensko Board of Directors, said: “We’re pleased to cooperate with SYNOT Games in Slovakia. Offering branded games exclusive for SazkaHry.sk in the Slovak language is a natural step in offering original content that resonates with Slovak players and builds our position as a trusted operator.”

The post SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market appeared first on European Gaming Industry News.

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Aquisitions/Mergers

NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

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Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”

Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”

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The closing of the transaction followed the receipt of all required regulatory approvals.

The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.

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Central Europe

Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

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Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.

SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.

“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”

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By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.

“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.

The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.

The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.

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