eSports

Zoey Ng Joins Galaxy Racer As Regional Marketing Manager, SEA

Published

4 years ago

September 22, 2021

Reading Time: 3 minutes

Galaxy Racer (GXR), one of the fastest-growing esports, lifestyle and entertainment organizations in the world, headquartered in Dubai, has announced the appointment of Zoey Ng as the Regional Marketing Manager for Southeast Asia.

Ng will lead the best-in-class regional marketing initiatives in Southeast Asia for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer. She will be working closely with respective local marketing managers, focusing on the company’s aggressive expansion across the Southeast Asian region.

Ng previously handled the social media presence across Yahoo Esports Southeast Asia & FSL, Southeast Asia’s premier women gaming circuit. She executed the marketing activations over various PC & mobile esports titles for FSL.

She was previously the Marketing and Business Development Executive at SelectStart Pte Ltd, a Singaporean-based esports consultancy agency, where she executed the B2B & B2C marketing initiatives. She conceptualised and curated content featuring esports players and talents in Southeast Asia across several game titles such as Dota 2, VALORANT, League of Legends: Wild Rift, and Mobile Legends: Bang Bang for Yahoo Esports Southeast Asia.

Ng is an avid gamer of Dota 2 and League of Legends: Wild Rift and loves to watch VALORANT during her free time.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma, champions of Dota 2 The International 7, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Mitch Esguerra, Southeast Asian Operations CEO of Galaxy Racer commented, “As the rising content powerhouse in the region, Galaxy Racer equally places efforts on getting the best internal talents in the field, Zoey, and her work are some of the most notable marketing initiatives I’ve seen, her skillset combined with her natural creativity will definitely add value to what Galaxy Racer brings towards the communities we’re present in now and in the near future. With Zoey’s marketing leadership in the region, the esports and gaming community of Southeast Asia can expect a lot of great things from Galaxy Racer in the coming months.”

Allan Phang, CMO of Galaxy Racer commented, “Zoey brings along a wealth of marketing experience to the esports community, which we recognize and value her talent. I’ve personally seen her marketing activations and she’s definitely the best of the best in the esports industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a regional leader to spearhead our marketing activations across the group is imperative. We look forward to having Zoey onboard with us. Welcome to our galaxy!”

Zoey Ng, Regional Marketing Manager, Southeast Asia of Galaxy Racer commented, “Allan and Mitch gave me a great overview of Galaxy Racer’s strategic goals and direction and it certainly aligns with my career aspirations as well as areas of interest. Previously being in the news and media for esports, I am impressed on how fast the organisation has expanded into Southeast Asia in the last quarter – results do speak for itself! I’m more than excited to embark on this new journey to bring Galaxy Racer to greater heights through strategic marketing initiatives across Southeast Asia. With the recent merger with Team Nigma for our competitive esports division, Nigma Galaxy, I am confident to share that there’s more to come, so watch out for us!”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured in Netflix.

RTE has recently invested in My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

2026 summit

HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda

Published

3 days ago

January 30, 2026

Wladimir P.

hipther-prague-summit-unveils-50%-of-its-dynamic-2026-agenda

The HIPTHER Prague Summit is shaping up to be one of the most comprehensive events of the year, with an agenda that reflects the fast-evolving landscape of iGaming, fintech, compliance, AI, media, and beyond. With four distinct stages and content spanning two days, the summit promises high-impact insights, cutting-edge knowledge sharing, and actionable strategies for stakeholders across the digital industries.

While only half the agenda has been released so far, what’s already on the table reveals an ambitious and future-forward program. Attendees can expect the remaining schedule—focused on the Expert Panel Stage and HIPTHER Academy—to further raise the bar with industry-leading panels and advanced learning formats.

Stage 1: Compliance & Regulation

This track offers a robust dive into both regional and global regulatory trends, aimed at compliance professionals, legal experts, and decision-makers navigating complex frameworks.

Day 1 will focus on market updates, regulators’ panels, and regional compliance outlooks. Highlights include a Czech Market update, a panel featuring European regulators, and regional overviews from Germany and the Balkans.

Day 2 expands into the global picture, covering enforcement trends, jurisdiction updates from Southern Europe, the USA, and LatAm, and a deep-dive GLI session on certification and trust. The day wraps with an IMGL-led masterclass exploring the intersection of AI, automation, and accountability.

Stage 2: Expert Panels Stage

This track is a powerhouse of innovation-focused dialogue.

Day 1 will feature panels on iGaming, fintech, AI, media, SEO, esports, and business growth. Industry disruptors and thought leaders will gather to unpack the trends driving momentum across verticals.

Day 2 will turn the spotlight to deep-dive panels with operators, suppliers, and advisors sharing battle-tested strategies, future bets, and lessons from scaling globally.

Stage 3: Main Focus Stage

This stage is split into two powerful themes across both days.

Day 1 is the Keynote Arena, with standout talks on branding, visibility, growth, and deal-making. Sessions like “LinkedIn as a Dealflow Engine” and “Branding in the Attention Economy” offer tactical insights for companies looking to sharpen their competitive edge.

Stage 4: HIPTHER Academy

Designed for hands-on learning and skill development, this stage blends education with real-world application.

Day 1 offers masterclasses, workshops, and practical learning sessions, setting the tone for deep engagement.

Day 2 will feature advanced education formats, including certification-oriented sessions, ideal for professionals looking to level up with verified credentials.

Don’t Miss Out – Secure Your Spot Now

With limited availability and high interest across the industry, now is the perfect time to register. Be among the first to access cutting-edge insights, connect with top-tier professionals, and help shape the future of digital industries.

Register today for HIPTHER Prague Summit 2026 and be part of the conversation that drives the next wave of innovation.

The post HIPTHER Prague Summit Unveils 50% of Its Dynamic 2026 Agenda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dota 2 esports

Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams

Published

4 days ago

January 29, 2026

Wladimir P.

esports-nations-cup-2026-announces-$45-million-prize-fund-for-players,-clubs,-and-national-teams

The Esports World Cup Foundation (EWCF) has officially announced the inaugural Esports Nations Cup (ENC) 2026, bringing a new national team-focused layer to the global esports calendar.

Set to debut in Riyadh, Saudi Arabia from November 2–29, 2026, the ENC will feature elite competition across 16 esports titles, emphasizing national pride, iconic rivalries, and global fan engagement.

The ENC 2026 introduces a $45 million funding commitment to empower players, coaches, clubs, and national teams through a structured and sustainable prize model. This investment supports the growth of esports globally and ensures fair, performance-based rewards for all participants.

Three-Part Prize Model: Players, Clubs, and National Teams

The ENC 2026 prize framework is designed to promote equality, transparency, and long-term growth across the esports ecosystem:

$20 million directly awarded to players and coaches across 16 esports titles
$5 million in club incentives for teams releasing players to participate, tied to player performance
$20 million via the ENC Development Fund to support national team operations, logistics, travel, marketing, and program development

“National teams add a compelling layer to esports, rooted in identity and pride,” said Ralf Reichert, CEO of EWCF. “Our prize model rewards performance, supports clubs, and strengthens the long-term pathways for players and national programs.”

Player-Centric and Transparent Prize Structure

ENC 2026 guarantees all qualified participants at least three matches, with equal placement earning equal pay across all titles. Coaches are rewarded alongside players for the same placement. Key prizes include:

First place: $50,000 per player
Second place: $30,000 per player
Third place: $15,000 per player

For team titles, payouts scale with roster size, ensuring consistent and fair distribution.

Global Growth and Rotating Host Cities

The ENC will rotate to major international cities after the Riyadh debut, establishing a biennial esports tournament that provides reliable structure for long-term planning by players, partners, and national federations.

Confirmed titles for ENC 2026 include Mobile Legends: Bang Bang, Trackmania, and Dota 2, with additional games to be announced soon.

A New Era for National Esports

By combining national representation with global esports professionalism, the ENC offers players a chance to compete for national pride while connecting fans to elite-level esports. Clubs benefit from performance-linked incentives, and national teams receive long-term support to expand development pathways and enhance competitiveness.

For updates and further information on the Esports Nations Cup 2026, visit esportsnationscup.com and follow ENC on X, Facebook, Instagram, TikTok, and YouTube, and the Esports World Cup Foundation on LinkedIn.

The post Esports Nations Cup 2026 Announces $45 Million Prize Fund for Players, Clubs, and National Teams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

betting brand marketing

Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports

Published

4 days ago

January 29, 2026

Wladimir P.

esportes-da-sorte-secures-major-sponsorship-for-fifa-world-cup-2026-broadcasts-on-sbt-and-n-sports

Leading Brazilian iGaming brand Esportes da Sorte has announced a high-profile sponsorship agreement for the FIFA World Cup 2026 broadcasts on SBT and N Sports, reinforcing its presence during one of the most influential sporting events in the world.

The partnership includes extensive brand activations throughout the entire tournament, spanning television, streaming, and digital media.

The sponsorship package delivers wide national exposure through SBT’s free-to-air broadcasts, simulcast coverage, the +SBT streaming platform, and the N Sports pay-TV channel. In addition to traditional broadcast placements, Esportes da Sorte will activate across the broadcasters’ digital ecosystems, including official websites, YouTube channels, and other owned digital platforms.

According to Marcela Campos, Vice President of the Esportes Gaming Brasil Group, which owns the Esportes da Sorte brand, the initiative strategically aligns the company with one of the largest moments of audience engagement in global sport. The FIFA World Cup represents a unique opportunity to amplify brand recall, increase engagement frequency, and strengthen emotional connections with football fans.

“The World Cup is a global event that concentrates attention, conversation, and excitement on an unparalleled scale. In Brazil, it represents one of the most powerful moments of sports audience mobilisation. Maintaining a consistent and high-frequency presence on SBT’s broadcasts allows us to expand our brand positioning and deepen Esportes da Sorte’s connection with the football fan experience,” Campos explained.

On television, Esportes da Sorte will feature prominently through promotional spots, opening and closing idents, commercial break placements, and video inserts. The agreement also includes sponsorship of a dedicated FIFA World Cup 2026 programme, airing throughout the competition, alongside integrated editorial content within the broadcasters’ schedules.

Digitally, the brand will be embedded within the official World Cup broadcasts on SBT and N Sports, while also appearing in additional content initiatives produced by both channels. This multi-platform strategy ensures comprehensive coverage of the tournament, maximising visibility and engagement across broadcast and online audiences.

With this partnership, Esportes da Sorte further cements its position as a major player in Brazil’s regulated iGaming market, leveraging the cultural power of football and the global reach of the FIFA World Cup to strengthen brand equity and long-term consumer affinity.

The post Esportes da Sorte Secures Major Sponsorship for FIFA World Cup 2026 Broadcasts on SBT and N Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.