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Zoey Ng Joins Galaxy Racer As Regional Marketing Manager, SEA

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Galaxy Racer (GXR), one of the fastest-growing esports, lifestyle and entertainment organizations in the world, headquartered in Dubai, has announced the appointment of Zoey Ng as the Regional Marketing Manager for Southeast Asia.

Ng will lead the best-in-class regional marketing initiatives in Southeast Asia for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer. She will be working closely with respective local marketing managers, focusing on the company’s aggressive expansion across the Southeast Asian region.

Ng previously handled the social media presence across Yahoo Esports Southeast Asia & FSL, Southeast Asia’s premier women gaming circuit. She executed the marketing activations over various PC & mobile esports titles for FSL.

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She was previously the Marketing and Business Development Executive at SelectStart Pte Ltd, a Singaporean-based esports consultancy agency, where she executed the B2B & B2C marketing initiatives. She conceptualised and curated content featuring esports players and talents in Southeast Asia across several game titles such as Dota 2, VALORANT, League of Legends: Wild Rift, and Mobile Legends: Bang Bang for Yahoo Esports Southeast Asia.

Ng is an avid gamer of Dota 2 and League of Legends: Wild Rift and loves to watch VALORANT during her free time.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma, champions of Dota 2 The International 7, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Mitch Esguerra, Southeast Asian Operations CEO of Galaxy Racer commented, “As the rising content powerhouse in the region, Galaxy Racer equally places efforts on getting the best internal talents in the field, Zoey, and her work are some of the most notable marketing initiatives I’ve seen, her skillset combined with her natural creativity will definitely add value to what Galaxy Racer brings towards the communities we’re present in now and in the near future. With Zoey’s marketing leadership in the region, the esports and gaming community of Southeast Asia can expect a lot of great things from Galaxy Racer in the coming months.”

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Allan Phang, CMO of Galaxy Racer commented, “Zoey brings along a wealth of marketing experience to the esports community, which we recognize and value her talent. I’ve personally seen her marketing activations and she’s definitely the best of the best in the esports industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a regional leader to spearhead our marketing activations across the group is imperative. We look forward to having Zoey onboard with us. Welcome to our galaxy!”

Zoey Ng, Regional Marketing Manager, Southeast Asia of Galaxy Racer commented, “Allan and Mitch gave me a great overview of Galaxy Racer’s strategic goals and direction and it certainly aligns with my career aspirations as well as areas of interest. Previously being in the news and media for esports, I am impressed on how fast the organisation has expanded into Southeast Asia in the last quarter – results do speak for itself! I’m more than excited to embark on this new journey to bring Galaxy Racer to greater heights through strategic marketing initiatives across Southeast Asia. With the recent merger with Team Nigma for our competitive esports division, Nigma Galaxy, I am confident to share that there’s more to come, so watch out for us!”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured in Netflix.

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RTE has recently invested in My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

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Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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Stake strikes international esports partnership with Team Vitality

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  • Team Vitality is proud to unveil a landmark multi-year partnership with Stake, the world’s leading online casino and sportsbook platform, in a major seven-figure agreement.

  • As the official international betting partner of Team Vitality’s Counter-Strike 2 roster, Stake will benefit from a comprehensive activation plan: prominent jersey placement, high-impact brand campaigns across social media, innovative content production, and exclusive access to players.

  • Unveiled at IEM Cologne 2025, one of the most prestigious events on the Counter-Strike calendar, the partnership marks a new chapter in Stake’s ongoing expansion into esports. It also highlights the increasing appeal of the industry to global brands seeking visibility, high-value engagement, and premium positioning on the international stage.

Team Vitality today announces a major multi-year agreement with Stake, a global leader in the betting and gaming sector. Through this partnership, Stake becomes the official international partner of Team Vitality’s CS2 team, with the ambition of establishing a strong presence in the esports ecosystem. The two organisations will collaborate on exclusive content and bold creative activations. First stop: IEM Cologne, where the team will debut its new jersey featuring Stake’s branding at one of the most iconic events in competitive Counter-Strike.

With this collaboration, Team Vitality joins the ranks of established global sports such as Formula 1, MMA, and football, solidifying its place in the mainstream sports landscape and taking another step forward in the global recognition of esports.

 

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STAKE JOINS FORCES WITH THE BEST TEAM IN THE WORLD

This alliance comes at a landmark moment for Team Vitality’s Counter-Strike 2 roster, which has made history this year by winning multiple consecutive titles, including the prestigious ESL Grand Slam and Blast Austin Major last month. Recognised as a global powerhouse in the CS2 scene, the team embodies a culture of bold ambition, elite performance, and the thrill of competition – values shared by Stake. This partnership brings together two brands that place intensity and excellence at the core of their identity.

Stake will play a key role in supporting the CS2 roster throughout the world’s most prominent international competitions. First, the brand will be featured across Team Vitality CS’s digital platforms. Second, the two brands will co-create premium content activations and provide fans with exclusive player access year-round. Lastly, Stake’s logo will appear on the front and left collarbone of the team’s official jersey.

 

PARTNERSHIP KICKS OFF IN COLOGNE

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As the reigning champions of last year’s tournament, Team Vitality is launching this partnership at a pivotal moment in the competitive calendar. IEM Cologne is one of the most iconic and widely followed tournaments on the Counter-Strike circuit, with the 2024 edition attracting over one million viewers – making it the second most-watched CS event of the year.

This event gathers a passionate global audience and provides a powerful platform to associate Stake with the highest level of competition and emotion. It is a strategic opportunity to activate the partnership during a peak moment of tension, spectacle, and performance – creating a strong, authentic connection between the brand, the team, and Vitality fans worldwide.

“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Vas Roberts, co-CEO of Team Vitality.

“This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,” said Akhil Sarin, Chief Marketing Officer at Stake.

The post Stake strikes international esports partnership with Team Vitality appeared first on European Gaming Industry News.

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