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Push Gaming welcomes new Head of Legal

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B2B gaming supplier Push Gaming is complementing its recent impressive regulated market growth with the hiring of Denisa Assefova as its new Head of Legal to oversee Push Gaming’s legal matters and support the company’s further expansion.

A graduate of the Charles University of Prague and the University of Oslo, Denisa brings with her key industry experience having served as the Head of Legal Affairs at the Betsson Group on the back of over a decade of practising law with a number of international firms.

Her skills in the fields of iGaming, IP, Licensing & E-Commerce and Contract Law will be instrumental in supporting Push’s commercial expansion in an industry where regulated markets continue to evolve and diversify.

The appointment matches Push’s ambition as it continues to enter new markets and expand its global footprint, thanks to its entertainment-first portfolio of quality titles such as recent smash-hit Jammin’ Jars 2Mount Magmas Jackpots, and the upcoming Fat Drac.

Donna Kelly, Director of HR at Push Gaming said: “With great success and rapid global expansion brings the requirement for the right people to manage and cultivate the talent and drive we already have and Denisa brings that in spades.

“It’s of vital importance to us as a company that we adhere to the strict and necessary regulations that are active in all markets we operate in and we’re confident that she will excel in her new role. Welcome to Push Gaming, Denisa!”

Denisa Assefova, Head of Legal at Push Gaming said: “Push Gaming is a great company with fantastic and talented people who are creating remarkable products. I am excited to join Push Gaming at a time of its rapid expansion and look forward to supporting the company in achieving its goals”

Marking its tenth anniversary last October, Push Gaming is building on the growth momentum gained from 2020’s acquisition of an MGA and UKGC-licensed platform and furthering its expansion ambitions across Europe with several new market entries prepared for the coming months.

Established as one of the industry’s most entertaining suppliers, Push Gaming’s content includes the award winning Dinopolis and Jammin’ Jars 2, which are live in the lobbies of leading operators such as Casumo, LeoVegas, Entain, The Rank Group and Norsk Tipping.

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Alberta

Gaming Corps wins conditional Alberta iGaming supplier licence

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), clearing the company to manufacture and supply gaming software in the province ahead of Alberta’s regulated market launch on 13 July 2026.

The licence was granted through Gaming Corps’ subsidiary, Gaming Corps Malta Ltd. The company said the approval positions it to enter Alberta’s regulated iGaming market from day one.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market after Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps wins conditional Alberta iGaming supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) has warned that the effectiveness of the financial protection measures included in Desenrola 2.0 fundamentally depends on a strict crackdown on the illegal betting market.

In 2025, bets placed on licensed platforms accounted for only 0.46% of household consumption in the country — an extremely small share of the average Brazilian family budget — according to data from a study conducted by LCA Consultoria. This reinforces that the main driver of household indebtedness in Brazil continues to be the high cost of credit.

The IBJR emphasized that restricting access to the regulated sector may encourage users to migrate to illegal platforms, which already handle around R$40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators — often linked to organized crime — from taking advantage of restriction windows to attract vulnerable consumers. This concern is heightened by the proximity of the FIFA World Cup, a period that naturally increases the volume of sports betting activity, as well as by the potential loss of R$10.8 billion in tax revenue if consumption shifts to the underground market.

IBJR reiterates that real consumer protection and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector. The organization advocates for public policies that combine financial education, the strengthening of responsible gaming practices, and a strategic offensive against illegal websites, ensuring that entertainment takes place exclusively within a safe, transparent, and properly regulated ecosystem.

The post IBJR: Crackdown on Illegal Betting Critical to Success of Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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AI

MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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