Cryptocurrency
Fnatic and Crypto.com enter historic partnership
London-based global esports performance brand Fnatic has today revealed Crypto. com, the fastest-growing crypto platform with more than 10 million users worldwide, as its inaugural Global Cryptocurrency Partner. The multi-year deal is worth more than $15M.
The partnership is Crypto. com’s first-ever in esports and adds to the company’s rapidly expanding portfolio of partners, which includes leading sports brands such as UFC, Formula 1®, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain. The historic deal will enable Crypto. com to seamlessly engage with Fnatic’s truly global and digitally-native audience.
The multi-faceted partnership will see Crypto. com’s logo featured on the collarbone of Fnatic team jerseys. Fnatic will also offer fans numerous rewards and money-can’t-buy experiences – including with existing Crypto. com partners – for Crypto. com users purchasing Fnatic goods. The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.
Crypto. com will work with Fnatic on a variety of activations with Fnatic’s esports teams, players and creators including collaborative storytelling with existing Crypto. com partners, engaging gaming content, branded in-game experiences and physical events. To help its fans further understand cryptocurrency and future-proof their decisions, Fnatic will also offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.
Fnatic CEO, Sam Mathews, said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto. com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.
Kris Marszalek, Co-Founder and CEO of Crypto. com, said: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”
As well as having 10 million customers worldwide, Crypto. com also boasts the world’s most popular crypto card, which is available in more than 30 countries around the world. It is also a top ten finance app on both the App Store and Google Play. Earlier this year, Crypto. com also announced its ambition to become carbon negative within 18 months, offering the industry a path and a model for ‘clean crypto’.
Powered by WPeMatico
Crypto
UK To Explore Crypto Gambling Framework
Legal crypto gambling could be coming to the UK after the country’s regulator announced on Thursday (Feb 26) that it will begin working on new rules to support the sector.
Gambling Commission executive director Tim Miller revealed in a speech this week that regulatory officials have concluded allowing licensing operators to transact in crypto is likely a wise move.
Responding to growing demand for gambling with cryptocurrencies, and undeniable evidence that consumers are turning to the black market in search of crypto-friendly operators, Miller said the process was already underway.
Characterising the project as “tentative” and promising no timelines or outcomes, Miller nevertheless said he had instructed the commission’s Industry Forum to begin work on detailing how crypto gambling could be regulated in the UK.
The Forum is composed of industry figures from the online and retail sectors, including representatives from Flutter and Rank Group.
Addressing the Betting and Gaming Council AGM on Thursday, Miller said: “There will be significant challenges and risks to overcome in considering this topic but I am keen that we approach this in the spirit of exploring the art of the possible, rather than starting from a position of finding all the reasons not to innovate.”
Recent work undertaken by the Gambling Commission to try and understand why gamblers choose to leave the regulated market and gamble offshore has identified a desire to bet with crypto as the second-largest motivator.
One UK legal expert told EEGaming that the project was “long overdue”.
“A credible, regulated pathway would be a more effective consumer protection tool than de-facto prohibition if it reduces displacement offshore, which invariably it would,” said Chris Elliot, a partner at Wiggin law firm in London.
Elliot noted that the commission does not appear to be proposing specific “crypto licences”, but is instead “exploring a framework under which UK-licensed operators could accept crypto as a consumer payment option”.
Regulators in partnership
The Commission’s renewed willingness to consider allowing crypto gambling is also being driven by more secure legislative foundations that are set to come into effect in the UK.
Miller pointed to the “Financial Services and Markets Act 2000 (Cryptoassets) Regulations 2025”, which was presented by the government in December.
The new statutory instrument would regulate more uses of crypto-assets by establishing a series of regulatory frameworks.
This comes as the Financial Conduct Authority (FCA) is itself consulting on new rules for crypto in the UK.
This work will form the bedrock of any efforts by the Gambling Commission to loosen crypto gambling rules, Miller said.
It may also provide some clues as to the timeline of any crypto-liberalisation by the commission, Elliot noted.
“If the FCA authorisation regime is phased in over a longer period, mainstream adoption in UK gambling could be correspondingly slow,” he warned.
“That said, existing AML registration requirements for crypto-asset service providers already provide some baseline assurance, which could support earlier experimentation if the commission is serious about tackling black-market growth.”
Fraud on the brain
Regulatory sources who spoke to EEGaming pointed to the role the Financial Action Task Force (FATF) may be playing in accelerating crypto regulation.
The international money laundering watchdog — which has had notable interventions in the gambling market over recent years through its temporary greylisting of Malta and Gibraltar — has told national governments they should be regulating crypto providers, not trying to prohibit their use in the legal economy.
The UK is scheduled to undergo an assessment by the FATF in 2027.
That provides an extra impetus for the UK to have its crypto regulations in order, but allowing digital assets to flow into the economy more readily, especially via gambling, brings added risks.
“Like any new payment method, it will introduce new fraud/AML typologies,” explained Elliot. “But ‘new’ doesn’t automatically mean ‘higher’. In some respects, crypto can support a more robust control environment than fiat payments, particularly where cash is involved,” he noted.
“Operators wishing to drive this agenda will need to be able demonstrate, with evidence, why these risks can be managed through the controls put in place,” he said.
Crypto revolution?
Although the UK Gambling Commission is only at the beginning of this process, Miller’s announcement is sure to have an impact internationally, particularly at some of the European regulators with which it shares close ties.
EEGaming asked the Netherlands Gambling Authority, which signed a new memorandum of understanding with the commission in November, whether it would now be considering a crypto-revolution of its own.
“Although the KSA thinks allowing crypto payments might help battle illegal offering, there are too many complications right now to just go along with it,” a spokesperson said.
“We are looking into this for the future.”
The post UK To Explore Crypto Gambling Framework appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
$SCOR
BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl
BetOnline.ag, a preeminent global online sportsbook, casino and poker platform, announced a strategic partnership with Sweet to integrate $SCOR as a newly supported cryptocurrency.
$SCOR, the native token powering verified fan identity and rewards across major professional sports, is now available for deposits and withdrawals within the BetOnline cashier, just in time for Super Bowl Sunday on February 8.
This integration establishes a direct utility lane for the $SCOR, allowing fans to use tokens — earned through engagement in officially licensed sports games or purchased on exchanges — for real-world gameplay on a leading gaming platform.
For BetOnline, the partnership represents a strategic entry point into the burgeoning world of on-chain sports fandom, connecting the platform with high-value, verified fan liquidity.
“We are constantly evolving to meet our players where they are, and that now includes the intersection of sports fandom, gaming and blockchain. $SCOR isn’t just another cryptocurrency…it’s the premier token of the sports industry. This partnership allows us to directly engage with a new generation of sports fans who value real-world gameplay, verifiable achievements and interoperable rewards,” said Eddie Robbins III, CEO of BetOnline.ag.
$SCOR functions as the on-chain layer for fan identity, verifiable engagement and portable rewards across Sweet’s network of major professional sports IP partners that boast officially licensed sports-themed web3 PvP and mini games.
By accepting $SCOR, BetOnline gains a direct connection to verified fan activity from SCOR’s ecosystem of major professional sports IP partners, introducing a high-value audience of competitive sports fans and crypto-savvy players.
To celebrate the launch, BetOnline will offer exclusive deposit perks for $SCOR users, including free-play credits and casino spins for qualifying deposits. Future community activations are planned, featuring token-gated private poker and casino tournaments for verified $SCOR holders, with prizes awarded in both $SCOR and cash.
“We built $SCOR to bridge the passion of sports fandom with tangible utility and value. BetOnline’s integration is a landmark moment, turning fan-earned $SCOR into a key for premium gaming experiences. This partnership validates our vision of a reward-first portable fan identity,” Sweet EVP of Global Partnerships Betsy Proctor said.
The post BetOnline.ag Integrates $SCOR, the Premier Crypto Token of the Pro Sports Industry, Ahead of Super Bowl appeared first on Americas iGaming & Sports Betting News.
Crypto Turnkey
GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients
Unlock Your Crypto Advantage at ICE Barcelona 2026
The post GR8 Tech Delivers 1.6× Higher Deposit Conversion and 3× Reduction in Transaction Costs for Crypto Turnkey Clients appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Baltics5 days agoHIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset
-
Andrew Cardno5 days agoQCI Launches its Data Community Platform in Australia
-
AI-Powered Compliance and Player Support5 days agoDigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
-
Amusnet5 days agoAmusnet Enters into Strategic Partnership with Twinsbet Arena in Vilnius, Lithuania
-
Latest News5 days agoSpinomenal Debuts Magical Genie — 3×3 Hold & Hit Adventure
-
Free spins5 days agoOnlyPlay Releases Pub Fruits
-
Brazil5 days agoOctoplay Enters Brazilian Market Through a Strategic Partnership with Superbet
-
BIS SIGMA5 days agoBrazil between expansion and fiscal pressure



