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Fnatic and Crypto.com enter historic partnership

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London-based global esports performance brand Fnatic has today revealed Crypto. com, the fastest-growing crypto platform with more than 10 million users worldwide, as its inaugural Global Cryptocurrency Partner. The multi-year deal is worth more than $15M.

The partnership is Crypto. com’s first-ever in esports and adds to the company’s rapidly expanding portfolio of partners, which includes leading sports brands such as UFC, Formula 1®, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens and Paris Saint-Germain. The historic deal will enable Crypto. com to seamlessly engage with Fnatic’s truly global and digitally-native audience.

The multi-faceted partnership will see Crypto. com’s logo featured on the collarbone of Fnatic team jerseys. Fnatic will also offer fans numerous rewards and money-can’t-buy experiences – including with existing Crypto. com partners – for Crypto. com users purchasing Fnatic goods. The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.

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Crypto. com will work with Fnatic on a variety of activations with Fnatic’s esports teams, players and creators including collaborative storytelling with existing Crypto. com partners, engaging gaming content, branded in-game experiences and physical events. To help its fans further understand cryptocurrency and future-proof their decisions, Fnatic will also offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.

Fnatic CEO, Sam Mathews, said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved and supportive fan bases in the world and this landmark deal with Crypto. com allows us to further cater to their everyday needs. As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier and future-proof cryptocurrency decisions.

Kris Marszalek, Co-Founder and CEO of Crypto. com, said: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”

As well as having 10 million customers worldwide, Crypto. com also boasts the world’s most popular crypto card, which is available in more than 30 countries around the world. It is also a top ten finance app on both the App Store and Google Play. Earlier this year, Crypto. com also announced its ambition to become carbon negative within 18 months, offering the industry a path and a model for ‘clean crypto’.

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12BET Goes Crypto with Big Rewards

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As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.

12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.

“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.

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To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.

This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.

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British Rapper Dizzee Rascal Becomes Brand Ambassador of Playbet.io

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British rapper Dizzee Rascal has become the new brand ambassador of Playbet.io.

This exciting brand partnership will see Dizzee Rascal connect with Playbet’s growing audience and bring his infectious personality to the forefront through exclusive Playbet-branded content and a number of live streams.

With a career spanning over two decades, multiple chart-topping hits, and a reputation for electrifying live performances, Dizzee Rascal continues to push boundaries and influence global music and popular culture, cementing his status as a true icon in the industry.

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The partnership between Dizzee Rascal and Playbet.io is a powerful alignment of bold innovation and cultural relevance. As a trailblazer in the UK grime scene, Dizzee Rascal has consistently pushed creative boundaries, much like Playbet.io is doing in the world of crypto gaming with its cutting-edge platform and disruptive approach to online entertainment. Both are known for challenging the status quo, connecting with a global, digital-savvy audience and staying ahead of the curve. This brand ambassadorship will unite two forces that embody energy, authenticity and the future of their respective industries.

“I’m excited to partner up with Playbet and be a part of this groundbreaking experience. I love to be a part of anything innovative and Playbet are doing big things globally, as am I. Let the games begin!” Dizzee Rascal said.

“We’re thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal. A true icon of success, Dizzee has captivated millions of fans worldwide, and we’re proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we’re confident it’s going to be a hit,” Miguel Almeida, Chief Marketing Officer of Playbet.io, said.

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CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers

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More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans

CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.

To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.

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Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:

  • Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
  • Funky Games  Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
  • ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
  • Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
  • FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
  • Apollo Play – Bringing niche appeal with cosmic and retro slots.
  • 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.

 

“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”

From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.

Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!

NEW SLOTS BONUSES
Bonuses Valid May 8-18

45% MATCH BONUS
* On deposits $30-150
* Wagering Req:  47x
* Redeem Count 8x
* No Max Cashout
* Available on Games by 7 new providers
* Bonus Code: NEWSLOT

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77% MATCH BONUS
* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
* Wagering Req:  39x
* Redeem Count 3x/day
* No Max Cashout
* Available on Games by Slotland Entertainment
* Bonus Code: MORESLOT

The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.

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