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ONLINE GAMING VETERAN MORTEN TONNESEN JOINS SHAPE GAMES AS DANISH B2B PLATFORM AIMS TO ACCELERATE GROWTH IN THE US SPORTSBETTING & CASINO MARKET

onnesen brings a wealth of online gaming experience from PokerStars, BetWarrior
Online gaming industry veteran Morten Tonnesen has joined Shape Games as Chief Commercial Officer and also joins the Board bringing more than a decade of industry experience to the company as it aims to grow significantly in the U.S. online gambling market and across the world, Shape founder & CEO Christian Risom announced. Tonnesen was a long time marketing executive with gaming giant PokerStars and was most recently founder and CEO of sportsbetting operator BetWarrior.
Shape is a leading consumer app developer for major global brands and recently created Shape Games to address the specific needs of the online gambling industry. Risom and co-founders CPO Nicolas Linde, CIO Ole Gammelgaard and CTO Philip Bruce have created consumer apps for leading global brands including Apple, ebay, IKEA and Red Bull. Shape also has a long history with Danske Spil, Denmark’s state-run gambling operator of Oddset, the leading Danish online sportsbook.
Shape recently renewed a long-term agreement with Danske Spil and is accelerating growth in the burgeoning US sports betting market having launched with ballybet.com in Colorado and Iowa powering ‘Bally Friends’ with more US clients to come. The company is working in Latin America with BetWarrior.
Shape’s innovative and proprietary gaming software platform leverages best practices in consumer apps with first-class native customer engagement platform using predictive analytics and machine learning to inform back-end data and insights. This platform gives gaming operators the ability to improve customer experience and gain competitive advantage in the increasingly crowded marketplace.
Shape’s work with Danske Spil has been recognised with numerous industry awards for innovation, while the company has been named an industry rising star by respected industry media outlet EGR for each of the past two years.
“We are excited to bring Morten onboard and our clients will benefit from his deep management and marketing expertise in the online gaming sector,” Risom said. “We can deliver a full suite of products and services to local market land-based casino operators who are looking for a one-stop-shop consumer product partner to bring their business and their customers online. Morten’s deep experience will help us accelerate our growth and lead the way in the U.S. and European markets.”
Tonnesen said: “Shape Games has distinguished itself as a nimble, dynamic and innovative technology leader and I’m excited to help lead the company into its next stage of global growth. Shape’s consumer technology domain experience ensures that their modern, customer-focused apps stand above the traditional, clunky gaming apps from the first generation of online operators. This next generation must compete with not only other betting and casino companies, but with other entertainment choices including streaming and social games.”
Tonnesen points to Shape’s highly customisable native frontend as a unique innovation in the gambling industry and distinguishes the company as a sought-after B-to-B platform and service provider.
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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content

Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.
This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.
Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.
Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.
Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”
Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”
The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.
The post Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content appeared first on European Gaming Industry News.
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Casino Guru makes finalist list for 2025 Global Regulatory Awards

Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.
Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on Wednesday, November 19, 2025.
Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:
“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.
We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.
We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable
This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”
Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.
Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.
As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.
Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.
Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.
Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”
The post Casino Guru makes finalist list for 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch

UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.
The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.
EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.
By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.
Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.
This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”
The post EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch appeared first on European Gaming Industry News.
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