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SKS365 WITH KIRON AND HIGHLIGHT GAMES PLANETWIN365’S VIRTUAL SPORTS OFFER BECOMES “REAL”

Published

4 years ago

September 17, 2021

Reading Time: 2 minutes

The offer of virtual sports by SKS365 continues to be enriched with prestigious contents. The international betting and gaming company has signed an agreement with Highlight Games and Kiron, two of the major international providers of Virtual Sports, for the launch – starting today – of two new virtual channels, each dedicated to a supplier. An important and expected novelty that arrives a few days from the Enada Fair, scheduled from 21 to 23 September in Rimini, at which the company will be present in hall C3 at stand 91. For SKS365 and its flagship brand Planetwin365 the partnership will be a further opportunity for growth on the Italian market with a complete offer, after the reopening of the retail network and the complete resumption of activities.

Virtual football with real Serie A images will find space on Planetwin365 with “Highlight Match” and “Highlight League”, two of the most popular Highlight Games by users. Through the synergy with SKS365, the British company that revolutionized the sector by offering the opportunity to bet on authentic archival footage with real comments, it aims to grow further in Italy and increase its market share. The agreement with Highlight Games will also allow Planetwin365 to offer – among the first operators in Italy – the new “NBA Last 60” product, which combines virtual basketball events with real images of the great stars and stripes basketball stars.

Further, Dogs and Horses will be the protagonists available on the channel dedicated to Kiron. This is a further milestone for the company who were the first to launch Virtuals in Italy, in 2013. Kiron has the most reliable platform, with the widest range of games and game mathematics on the market. Their racing products are the supplier’s flagship titles, thanks to realist visualization, rich contents and award-winning betting algorithms. Planetwin365 users will be able to choose the results in a simple and immediate way and live a virtual experience closer to reality, maximizing involvement.

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“We are happy to present ourselves at the most important trade fair in the sector alongside two prestigious partners, Kiron and Highlight Games. Thanks to the synergy with both suppliers, we are now able to offer our customers, online and retail, a first-class Virtual Sports portfolio – commented Troy Cox, Chief Commercial Officer SKS365 -. Our offer is complete, immersive and increasingly realistic, and fully satisfies the tastes and desire for entertainment of our customers “.

Nick Gardiner, Co-CEO, Highlight Games, said: “Highlight Games is delighted to be partnering with SKS365 to bring its premium SOCCERBET products to a wider audience in Italy. SOCCERBET’s unique combination of archive Serie A footage coupled with real match commentary has already transformed the virtual sports space in Europe and proven that there is an increasing appetite for video-highlights based virtual sports games. We look forward to launching additional products in the near-future with our valued partners.”

Steven Spartinos, co-CEO, of Kiron said: “We are excited to be partnering with Planetwin365, a long established and respected brand in Italy, the country where we first introduced virtual content back in 2013. Our games have established themselves as top performers in the local market and we look forward to them being available to Platnetwin365 customers.

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Betano and Flamengo Seal Historic Principal Partnership

Published

1 hour ago

August 21, 2025

GamingAmericas.com

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

Published

1 hour ago

August 21, 2025

GamingAmericas.com

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Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Published

5 hours ago

August 21, 2025

Zoltan Tundik

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Reading Time: < 1 minute

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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