Affiliate Industry

Raketech completes the acquisition of QM Media operations and its subsidiary P&P Vegas Group Inc.

Published

3 years ago

September 16, 2021

On 7 July 2021, Raketech, the iGaming performance marketing partner, announced that the company strengthens its sports portfolio and US footprint through the acquisition of the assets and liabilities in QM Media AB including assets such as Onlinecricketbetting.net, as well as QM Media subsidiary P&P Vegas Group Inc. with key asset Picksandparlays.net. The companies have now signed the final agreements, hence, completing the transaction – with QM Media and P&P Vegas Group together with its employees now operating as an integrated part of Raketech.

Raketech has identified several growth and development opportunities for the acquired assets, such as the implementation of Raketechs technology infrastructure and introduction of affiliate marketing sales in all licensed states in the US. As previously announced, as a result of the acquisition combined with in August 2021 added Infinileads, Raketech is expected to be added more than EUR 6m in revenue and increased margins with as much as 4 percentage points on a yearly basis.

Oskar Mühlbach, CEO of Raketech said: “I’m satisfied that we now formally have closed this important acquisition, the largest to date for Raketech, and to be reinforced with a network of sports betting experts and profitable assets with significant grow potential. I am also very happy to welcome our new colleagues, together we will continue to work on our growth strategy – to increase our market share through product diversification, geographical expansion, increased monetization through R&D as well as M&A, with a specific focus on the US.”

The agreed purchase price amounted to EUR 16m on a cash and debt free basis, settled in a cash payment of EUR 9m and the remaining part in shares with a 24-month lock-up period. There is no earn-out. The purchase price represents a multiple of approximately 5.6x EBITDA and 3.8x revenues for the last twelve months.

Affiliate Industry

Better Collective Acquires AceOdds

Published

14 hours ago

May 20, 2024

Niji Narayan

Reading Time: 2 minutes

In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

4 days ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

5 days ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.