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Peer-To-Peer Sports Betting Exchange Launching Fall, 2021 Announces New VP Hires With Experience From FanDuel, DraftKings and Betfair; Additions Bring Market Knowledge and Strength-In-Depth To Roles In Marketing, Strategy and Operations

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Prophet, the first pure peer-to-peer U.S. sports betting exchange, has announced the addition of three senior sports betting, iGaming and gambling experts to VP roles in marketing, operations and strategy. Thomas Phillips joins Prophet as VP of Marketing, Matt Garrigan is VP of Strategy, and Michael Halperin becomes VP of Operations.

“We are delighted to welcome Thomas, Matt and Michael to the Prophet team and are excited to have them bring their experience and market knowledge to us as we look ahead to our full consumer launch in Fall, 2021,” commented Dean Sisun, Prohet CEO and Cofounder. “Having people of their caliber join us from FanDuel, DraftKings and with Thomas’ experience from Betfair, InterCasino and Ladbrokes Coral reinforces what an exciting future everyone at Prophet has ahead of us. We want to attract the best in the business, and the knowledge, experience and skills Thomas, Matt and Michael bring is another key foundation for us as we continue to grow.”

Prophet’s new VP of Marketing Thomas Phillips has over 14 years’ experience in the sports betting, iGaming and gambling industries, working across multiple international territories and products including exchanges, sportsbooks and gaming products. A graduate from Keele University in the UK with a BSc in Psychology and Neuroscience, Thomas’ career started in 2005 running marketing for MotoCaddy, a startup focused on the golf market, before moving into the iGaming market with InterCasino in 2007. In 2009 he joined the Betfair Exchange marketing team, working over the next five years across multiple territories and a range of products, as well as playing a core role in the launch of the Betfair Sportsbook. In 2013 he joined Ladbrokes (now Ladbrokes Coral), leading the Customer marketing team from 2013-2017. In 2018 Thomas established himself as a digital marketing consultant, specializing in high profile betting and gaming brands. He joins Prophet with immediate effect as VP of Marketing.

“I am thrilled to be joining Prophet as VP of Marketing, ” commented Thomas Phillips. “Having previously worked with Dean and Jake [Benzaquen, Prophet COO and Cofounder] in the UK market, I am looking forward to joining a dynamic and innovative team that is set to make the industry stand-up and take notice.”

VP of Strategy Matt Garrigan joins Prophet from FanDuel where he was, most recently, Director, New Market Strategy. A graduate of the University of Nevada Las Vegas in gaming and hospitality, Garrigan brings over 11 years’ experience in the casino and tech industries, combining both brick and mortar and digital gaming and retail sportsbooks knowledge. His career started in 2011 with MGM Resorts International where he worked in race and sportsbook operations. Since then, he has worked with some of the biggest names in sports betting and gaming, including Caesars Entertainment Corporation, Konami Gaming, Penn National Gaming, Scientific Games, Penn Interactive (Barstool Sportsbook) and FanDuel. He joined FanDuel as Sr Manager, Online New Market Strategy in March 2019, moving up to Director, New Market Strategy in March 2021. Garrigan joins Prophet from September 1, 2021 as VP of Strategy.

“From the first time I spoke with Dean and Jake, it was clear we share the same passion and focus to help Prophet fill the gaps that exist in sports wagering from a customer perspective,” commented Prophet’s new VP of Strategy Matt Garrigan. “We are underway with our planning and it’s feeling really good. We have a team that is extremely eager, believe in this unique product we will be bringing to the market, and laser focused on the customer. There is nothing more exciting than planning for a go-live.”

Prophet’s new VP of Operations is Michael Halperin, most recently with DraftKings where he was part of the VIP Promotions & Strategy management group. Halperin was with DraftKings from 2018 until joining Prophet in 2021, starting as a Senior Sportsbook Operations Associate and moving up to the VIP Promotions & Strategy role in early 2021. He was an original member of the DraftKings Sportsbook team and helped launch the first digital-focused sportsbook after the repeal of PASPA in 2018. He has also helped lead the digital operations of the DraftKings sportsbook from operations in one state in 2018 to the more than 10 states in which DraftKings are now operational in 2021, overseeing product operations, promotions and VIP strategy. Prior to joining DraftKings, Haperin’s career began in January 2017 at Chalkline Sports, the media technology company that powers platforms for communities and marketplaces of sports bettors.

“I am beyond excited to be joining Prophet as VP of Operations,” commented Michael Halperin. “Jake and Dean are building a first-class team of experienced individuals who share a passion for sports betting and a hunger to disrupt the U.S. gaming landscape. Prophet’s commitment to building a customer-focused betting exchange will make it the top choice for players looking to get bigger and better returns on their wagers.”

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Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada

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Wealthsimple announced the release of Wealthsimple Predict, providing retail investors the ability to trade event contracts on Kalshi. The standalone application is scheduled to launch this summer. Through the app, users will have access to approximately 4000 Kalshi event-based contracts in categories Wealthsimple is authorized to offer in the Canadian market, specifically climate, financial markets, and economic indicators.

“Prediction markets are the fastest-growing segment of global financial markets, letting traders turn an opinion into a position on the factors that shape our world – where inflation is headed, what happens to rates, or how the year unfolds. Until now, Canadians have had limited access. Wealthsimple Predict gives Canadians a clean, well-designed way to access these markets, with education and guardrails built in from day one,” said Brett Huneycutt, co-founder and Chief Product Officer, Wealthsimple.

“Kalshi was founded on a simple belief: views on the future should have markets, and those markets should be available to everyone. That’s why we’re partnering with Wealthsimple, Canada’s leading financial innovator – to give everyday investors in Canada access to fair, secure, and regulated prediction markets,” said Alex Cuoci, Kalshi.

In March, the Canadian Investment Regulatory Organization (CIRO) authorized Wealthsimple to offer event and forecast contract trading, also known as prediction markets. These contracts are regulated as futures contracts (derivatives). The approval covers contracts with a 30-day settlement period or longer, within the categories of economic indicators, financial markets, and climate. Wealthsimple is the second investment dealer to receive regulatory approval from CIRO for prediction markets.

To access trading through Wealthsimple Predict, new clients must complete a standard Know Your Client (KYC) process. Education is built into every stage of the experience, including a guided orientation of a client’s first trade. The app also shows users key disclosures and definitions, including trading risk reminders, contract resolution information, notices that positions can be sold at any time, and liquidity risk warnings on lower-activity markets. Wealthsimple Predict will only be available to Canadian residents.

Kalshi is authorized to operate in the US as an event contracts exchange, with federal authority from the Commodity Futures Trading Commission (CFTC), the regulatory authority for the U.S. derivatives market. Prediction markets follow the same regulatory framework applied to other financial assets traded in the US, such as equities, bonds, and traditional derivatives, with clear rules for price formation, settlement, and governance.

The post Wealthsimple and Kalshi Partner to Bring Prediction Markets to Canada appeared first on Americas iGaming & Sports Betting News.

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MediaTroopers lines up eight operator partners ahead of Alberta launch

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MediaTroopers said it is preparing to launch in Alberta’s regulated gaming market on July 13, as Canada’s next regulated commercial gaming market opens.

The digital marketing and customer acquisition firm said it plans to enter Alberta alongside eight “premium operator” clients, which it said are also preparing for their own market entries. MediaTroopers did not name the operators.

The company said its Alberta offering will mirror its work in Ontario, including localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance campaigns.

MediaTroopers also said it has seen “strong interest” from Alberta players through pre-registration activity, without providing figures.

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers lines up eight operator partners ahead of Alberta launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners

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MediaTroopers, the leading digital marketing and customer acquisition firm, has announced that preparations are underway for its upcoming launch in Alberta’s regulated gaming market, scheduled to go live on July 13. As part of those preparations, MediaTroopers will enter the province with eight of its premium operator clients, who are already preparing for their own entries.

With the launch of Canada’s second regulated commercial gaming market, Alberta has quickly become one of the most anticipated market opportunities for operators looking to expand. MediaTroopers has already cemented itself as a reliable partner in Ontario’s regulated market, supporting operators in one of North America’s most competitive markets, and it will bring that same expertise as it enters Alberta.

Much like Ontario, MediaTroopers will continue to support operators in Alberta with localized acquisition strategies, compliance-focused marketing, regional player education, and market-tailored performance-driven campaigns.

MediaTroopers has already seen strong interest from Alberta players through pre-registration activity. With eight of its premium clients also preparing to go live, the company expects to play a pivotal role in helping other licensed operators to build up brand visibility and recognition among players in the region from day one.

With its launch in Alberta, MediaTroopers remains committed to supporting sustainable, responsible, and compliant growth across Canada’s regulated market.

 

“Alberta represents an exciting next step for regulated iGaming in Canada, and Media Troopers is ready to support operators from day one,” said Shmulik Segal, CEO of Media Troopers. “Our experience in Ontario has given us a strong understanding of what it takes to enter a new Canadian market successfully, from compliance and localization to scalable player acquisition. With eight of our premium clients already preparing for launch and early pre-registration traction underway, we see Alberta as a market with tremendous potential.”

The post MediaTroopers Makes Preparations for Upcoming Alberta Launch with Eight Premium Operator Partners appeared first on Americas iGaming & Sports Betting News.

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