Canada
MaximBet Adds to Total Market Access, Secures Deals In Ohio and Pennsylvania

New States Come On the Heels of Launch in Colorado as Lifestyle Sports Betting Brand Builds Access Across North America
MaximBet, the emerging sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand, announced today that it has secured market access in Ohio and Pennsylvania, contingent upon obtaining the necessary regulatory licenses.
After successfully launching in Colorado earlier this month, including a record-setting number of bets on the opening weekend of the pro football season, MaximBet is quickly expanding its reach in avid sports markets across the U.S. and Canada.
MaximBet’s latest partnership will grant online sports betting access in Ohio. Separately, MaximBet will be gaining market access in Pennsylvania through Caesars Entertainment to provide iGaming.
MaximBet is now live, or set to go live, in six states (and Canada).
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Colorado
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Indiana
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Iowa
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New Jersey
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Ohio
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Pennsylvania
“Every new market we enter our sole focus is on bringing the best experience to the customer by providing them not only with a world-class sportsbook and casino, but also with access to money-can’t-buy experiences that only a lifestyle brand can provide,” said Daniel Graetzer, CEO of MaximBet. “We are excited about the efficiencies this scale brings to our business and we look forward to additional market access arrangements in the near future.”
As players in Ohio and Pennsylvania wait for MaximBet’s launch in their market, the company is rewarding fans with a chance to win a trip to Los Angeles in February for The Big Game, plus tickets to the weekend’s exclusive Maxim Party, plus free flights, hotels and spending money valued at $50,000. More info at https://biggamecontestla.com.
MaximBet, through its partnership with media juggernaut Maxim, is able to provide its users with advantages other brands cannot. Coupled with a strong book featuring great props, aggressive lines and a wide range of sports, MaximBet presents the following opportunities to its members:
Exclusive Prizes and Experiences: MaximBet brings the most exclusive real-world experiences to every state it will operate in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together.
Every League, Every Event: NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play. With customer agents on standby 24/7, MaximBet players will never go unattended.
More On The Way: If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.
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Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica Co‑Founder & COO at Random State
Random State obtains Ontario iGaming licence

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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