In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.

Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.

The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”

Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.

Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”

This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.

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14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.

Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.

Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.

The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.

“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”

Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.

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George Daskalakis, Co-Founder and CEO of Kaizen Gaming, outlined the company’s remarkable evolution from a 20-person local startup into a global decacorn, sharing insights into overcoming the Greek financial crisis and the pandemic, learning from failure and pursuing a vision to make Betano the world’s most trusted iGaming brand.

Daskalakis shared these reflections during a fireside chat titled “Crazy Enough to Try: From Greece to the Globe” at the Panathenea festival in Athens, a modern reimagining of the ancient Greek festival designed to bring together technology ecosystems, startups and investors.

Building a Decacorn Against the Odds

Kaizen Gaming began its journey in 2012, bootstrapped without ever raising external capital, with a team of just 20 people. The business was launched through the Greek brand Stoiximan, which was gradually acquired by Greek retail monopoly OPAP, now part of Allwyn, from 2018 onwards. The proceeds were reinvested into talent, technology and the development of the company’s international brand, Betano.

Today, Kaizen Gaming operates across 20 markets in Europe, the Americas and Africa, employing approximately 3000 people worldwide.

“With just 20 people and a €700k investment, we managed to build a decacorn from Greece,” Daskalakis told the audience, reflecting on the commitment required to scale the business.

Forged in Crisis: Turning Adversity into Opportunity

Daskalakis spoke candidly about the major macroeconomic disruptions that tested and strengthened the company’s resilience.

“The defining moment for Kaizen Gaming came in 2015, when capital controls and the closure of banks in Greece wiped out nearly all of the company’s revenue overnight. The sources of 93% of our customers deposit methods were switched off,” Daskalakis revealed.

The COVID pandemic in 2020 wiped out half of the company’s business due to the global suspension of live sport. However, having already navigated the challenges of the financial crisis five years earlier, the team was confident it could once again turn adversity into opportunity.

In both instances, after the initial shock, Kaizen Gaming responded quickly and decisively. The company doubled down on the Greek market in 2015 while many international operators shifted their focus elsewhere, emerging as one of the market’s biggest winners just a few months later.

Failing Forward and Thinking Globally

International expansion did not come without setbacks. Daskalakis openly discussed the company’s initial failure in Poland, citing mistakes in market entry strategy, recruitment and localisation, which ultimately led to the closure of operations within a year.

Applying those lessons in Romania soon afterwards helped the company unlock a formula for international growth. Daskalakis encouraged the next generation of entrepreneurs to adopt a global mindset from the outset.

“When we first expanded, we were building for Greece and not for the world. My advice to B2C founders is: Start locally but keep a global mindset in the way you build from day one, especially in the era of AI,” he said.

The Vision: Number One in the World

Moving away from financial valuations, which Daskalakis noted were “never the goal”, he emphasised that the real reward comes from building a company and seeing the talent it develops compete successfully on the global stage. “Profits are the applause,” he said.

Looking ahead, Kaizen Gaming remains focused on international expansion and delivering a premium customer experience.

Already ranked among the top five iGaming brands globally and consistently recognised as “Operator of the Year” at major international industry awards, the company is also leveraging Betano’s high-profile partnership as an Official Supporter of the FIFA World Cup 2026.

“Our vision is for Betano to become the number one, most trusted brand in the world in our industry,” Daskalakis said.

Advice for Founders: Stay Grounded and Choose the Right Partners

Concluding the discussion, Daskalakis shared personal advice for entrepreneurs, highlighting the importance of strong partnerships and maintaining balance outside of work.

“Choose the right partners,” he said, making special mention of his business partner and Kaizen Gaming Co-Founder, Dimitris Maris. “Stay in control of your company if you can or otherwise choose carefully who you bring into it as a partner; you might be better off rejecting a bigger ticket now in order not to pay the price down the road.”

Finally, he urged entrepreneurs not to lose sight of who they are beyond their businesses.

“Don’t lose yourself. Life is so much more than a company,” he said, encouraging founders to protect relationships with family and friends and maintain “non-productive” hobbies. At the same time, he acknowledged that “to build something special, you have to be obsessed about it.”

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