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BetGames readies Greece rollout with major Kaizen Gaming deal

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BetGames, the leading live dealer and betting games supplier, has taken the next step in its enviable recent expansion by bringing its award-winning products and services into Greece with Kaizen Gaming.

Following a record-breaking 18 months, the latest tier-one move highlights the evolution of BetGames’ commercial growth as the industry’s unique live dealer and betting games supplier.

Kaizen Gaming is one of the fastest- growing gaming tech companies in Europe, currently operating in six countries, under the Stoiximan brand in Greece and Cyprus and as the Betano brand in Germany, Portugal and Romania.

The development comes after the studio’s recent major relaunch of its Lotto products and bolsters the success it has already seen with its market-leading popular content across Europe.

Thanks to the deal, Kaizen players are now able to enjoy an array of hit BetGames titles such as its revolutionised Lotto games, as well as the equally refreshed next-generation Wheel of Fortune.

Perennial BetGames chart-toppers such as Bet on Poker, War of Bets, and its innovative twist on Texas hold’em poker, 6+ Poker, will also be available to players. Each has proven to be industry-leading revenue drivers, and hugely popular with global audiences.

Reflecting on the studio’s latest milestone, BetGames’ COO Aiste Garneviciene said: “Maintaining our recent growth momentum is vital for us and our move into Greece is helping us capitalise on that.

“It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products!  With a whole host of re-vamped games, we’re ready to take the country by storm with some of the best live dealer and betting games available globally.

“It’s been a big year of us so far, and after all the hard work and investment we’ve put into our company, we’re now in the ideal position to make the absolute the most of our latest expansion. Our partnership with Kaizen Gaming will no doubt prove to be the first of many big-name announcements in the region.”

Christos Mavridis, Live Casino Manager at Kaizen Gaming, added: “We have a thriving domestic market in Greece and as one of its leading operators, we need to have the best products on our platforms.

“We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”

The latest in a key series of deals signed in recent months, BetGames is expected to go live shortly with a further number of major tier-one operators, with more news expected over the coming weeks.

The move follows BetGames launch of its first Malta-based Hub, opened earlier this year – with a business development focus on LatAm, African and European markets.

Established as the industry’s ‘go-to’ regulated live dealer supplier, BetGames holds licences issued by multiple jurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

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Betsson Greece

Betsson Supported Crete Half Marathon as Official Sponsor

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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.

Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.

Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.

Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.

Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.

The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.

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CT Interactive

CT Interactive Goes Live on Novibet Greece

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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.

This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.

“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.

Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.

With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.

The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.

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Athens

BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.

The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”

With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.

To find out more about BETBY, visit: https://betby.com/

The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.

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