Greece
BetGames readies Greece rollout with major Kaizen Gaming deal
BetGames, the leading live dealer and betting games supplier, has taken the next step in its enviable recent expansion by bringing its award-winning products and services into Greece with Kaizen Gaming.
Following a record-breaking 18 months, the latest tier-one move highlights the evolution of BetGames’ commercial growth as the industry’s unique live dealer and betting games supplier.
Kaizen Gaming is one of the fastest- growing gaming tech companies in Europe, currently operating in six countries, under the Stoiximan brand in Greece and Cyprus and as the Betano brand in Germany, Portugal and Romania.
The development comes after the studio’s recent major relaunch of its Lotto products and bolsters the success it has already seen with its market-leading popular content across Europe.
Thanks to the deal, Kaizen players are now able to enjoy an array of hit BetGames titles such as its revolutionised Lotto games, as well as the equally refreshed next-generation Wheel of Fortune.
Perennial BetGames chart-toppers such as Bet on Poker, War of Bets, and its innovative twist on Texas hold’em poker, 6+ Poker, will also be available to players. Each has proven to be industry-leading revenue drivers, and hugely popular with global audiences.
Reflecting on the studio’s latest milestone, BetGames’ COO Aiste Garneviciene said: “Maintaining our recent growth momentum is vital for us and our move into Greece is helping us capitalise on that.
“It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products! With a whole host of re-vamped games, we’re ready to take the country by storm with some of the best live dealer and betting games available globally.
“It’s been a big year of us so far, and after all the hard work and investment we’ve put into our company, we’re now in the ideal position to make the absolute the most of our latest expansion. Our partnership with Kaizen Gaming will no doubt prove to be the first of many big-name announcements in the region.”
Christos Mavridis, Live Casino Manager at Kaizen Gaming, added: “We have a thriving domestic market in Greece and as one of its leading operators, we need to have the best products on our platforms.
“We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”
The latest in a key series of deals signed in recent months, BetGames is expected to go live shortly with a further number of major tier-one operators, with more news expected over the coming weeks.
The move follows BetGames launch of its first Malta-based Hub, opened earlier this year – with a business development focus on LatAm, African and European markets.
Established as the industry’s ‘go-to’ regulated live dealer supplier, BetGames holds licences issued by multiple jurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.
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ELA Games
ELA Games adds slots portfolio to Fonbet.gr in Greece
Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.
ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.
The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.
ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.
Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”
The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Greece
SYNOT Games Announces New Partnership with Superbet
In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.
Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.
The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”
Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.
Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”
This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.
The post SYNOT Games Announces New Partnership with Superbet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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