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BetGames readies Greece rollout with major Kaizen Gaming deal
BetGames, the leading live dealer and betting games supplier, has taken the next step in its enviable recent expansion by bringing its award-winning products and services into Greece with Kaizen Gaming.
Following a record-breaking 18 months, the latest tier-one move highlights the evolution of BetGames’ commercial growth as the industry’s unique live dealer and betting games supplier.
Kaizen Gaming is one of the fastest- growing gaming tech companies in Europe, currently operating in six countries, under the Stoiximan brand in Greece and Cyprus and as the Betano brand in Germany, Portugal and Romania.
The development comes after the studio’s recent major relaunch of its Lotto products and bolsters the success it has already seen with its market-leading popular content across Europe.
Thanks to the deal, Kaizen players are now able to enjoy an array of hit BetGames titles such as its revolutionised Lotto games, as well as the equally refreshed next-generation Wheel of Fortune.
Perennial BetGames chart-toppers such as Bet on Poker, War of Bets, and its innovative twist on Texas hold’em poker, 6+ Poker, will also be available to players. Each has proven to be industry-leading revenue drivers, and hugely popular with global audiences.
Reflecting on the studio’s latest milestone, BetGames’ COO Aiste Garneviciene said: “Maintaining our recent growth momentum is vital for us and our move into Greece is helping us capitalise on that.
“It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products! With a whole host of re-vamped games, we’re ready to take the country by storm with some of the best live dealer and betting games available globally.
“It’s been a big year of us so far, and after all the hard work and investment we’ve put into our company, we’re now in the ideal position to make the absolute the most of our latest expansion. Our partnership with Kaizen Gaming will no doubt prove to be the first of many big-name announcements in the region.”
Christos Mavridis, Live Casino Manager at Kaizen Gaming, added: “We have a thriving domestic market in Greece and as one of its leading operators, we need to have the best products on our platforms.
“We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”
The latest in a key series of deals signed in recent months, BetGames is expected to go live shortly with a further number of major tier-one operators, with more news expected over the coming weeks.
The move follows BetGames launch of its first Malta-based Hub, opened earlier this year – with a business development focus on LatAm, African and European markets.
Established as the industry’s ‘go-to’ regulated live dealer supplier, BetGames holds licences issued by multiple jurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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