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BetGames readies Greece rollout with major Kaizen Gaming deal

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BetGames, the leading live dealer and betting games supplier, has taken the next step in its enviable recent expansion by bringing its award-winning products and services into Greece with Kaizen Gaming.

Following a record-breaking 18 months, the latest tier-one move highlights the evolution of BetGames’ commercial growth as the industry’s unique live dealer and betting games supplier.

Kaizen Gaming is one of the fastest- growing gaming tech companies in Europe, currently operating in six countries, under the Stoiximan brand in Greece and Cyprus and as the Betano brand in Germany, Portugal and Romania.

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The development comes after the studio’s recent major relaunch of its Lotto products and bolsters the success it has already seen with its market-leading popular content across Europe.

Thanks to the deal, Kaizen players are now able to enjoy an array of hit BetGames titles such as its revolutionised Lotto games, as well as the equally refreshed next-generation Wheel of Fortune.

Perennial BetGames chart-toppers such as Bet on Poker, War of Bets, and its innovative twist on Texas hold’em poker, 6+ Poker, will also be available to players. Each has proven to be industry-leading revenue drivers, and hugely popular with global audiences.

Reflecting on the studio’s latest milestone, BetGames’ COO Aiste Garneviciene said: “Maintaining our recent growth momentum is vital for us and our move into Greece is helping us capitalise on that.

“It’s been a long time coming and we couldn’t be happier that Greek players will be able to start enjoying our wonderful products!  With a whole host of re-vamped games, we’re ready to take the country by storm with some of the best live dealer and betting games available globally.

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“It’s been a big year of us so far, and after all the hard work and investment we’ve put into our company, we’re now in the ideal position to make the absolute the most of our latest expansion. Our partnership with Kaizen Gaming will no doubt prove to be the first of many big-name announcements in the region.”

Christos Mavridis, Live Casino Manager at Kaizen Gaming, added: “We have a thriving domestic market in Greece and as one of its leading operators, we need to have the best products on our platforms.

“We, at Kaizen Gaming, continually improve our products and services to offer the best experience to those who trust us for their entertainment and BetGames’ range of hugely popular titles will suit the Greek market perfectly. We’re delighted to have them on board.”

The latest in a key series of deals signed in recent months, BetGames is expected to go live shortly with a further number of major tier-one operators, with more news expected over the coming weeks.

The move follows BetGames launch of its first Malta-based Hub, opened earlier this year – with a business development focus on LatAm, African and European markets.

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Established as the industry’s ‘go-to’ regulated live dealer supplier, BetGames holds licences issued by multiple jurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

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Greece

Betsson: Four Years of Corporate Social Responsibility in Greece

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To mark four years of operations in Greece, Betsson hosted a special event focused on its social impact, highlighting strategic partnerships and key initiatives supported through the Betsson Foundation.

Since entering the Greek market, Betsson has placed social contribution at the core of its local operations, consistently investing in initiatives across health, sport and education that benefit local communities.

During the event, several projects were presented, such as the series “Betsson in your Village,” presented by TV personality and Betsson ambassador Grigoris Arnaoutoglou. Through this initiative, defibrillators are donated to remote communities across Greece, enhancing emergency health infrastructure where it is needed most.

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Key partnerships were also celebrated, reflecting Betsson’s belief in the power of sport as a platform for social good. Collaborations with AEK Betsson BC, Aris Midea Thessaloniki, OFI Crete F.C., the Hellenic Football Federation, and Alimos NAC Betsson were highlighted as part of the Group’s ongoing commitment to responsible engagement through sport.

Betsson’s broader social responsibility programme in Greece also includes partnerships with organisations such as Bloode, which promotes awareness and voluntary blood donation, and the Greek Association of Women Entrepreneurs (SEGE), which supports female entrepreneurship and economic empowerment.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson has successfully delivered numerous meaningful initiatives, as highlighted in this event. I am particularly proud that many of these actions reflect our deep desire to be an active and positive force in society. This commitment is a fundamental pillar of our company, not only in Greece, but across all the markets in which we operate.

“From sponsoring Boca Juniors in Argentina, to Inter in Italy, and of course OFI in Crete – who reached the Greek Cup Final this year – our goal is to build relationships that extend beyond the pitch and truly connect with the communities around us.

“None of this would be possible without our partners who share our vision, and the Betsson employees whose passion, empathy, and dedication drive these efforts forward.”

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At part of the event, honorary plaques were presented to partners and organisations in recognition of their contribution and contributions.

Looking ahead, Betsson also announced its CSR focus for 2025: raising awareness and promoting the prevention of bullying. Through targeted campaigns, Betsson aims to foster a culture of respect, inclusion and acceptance.

With consistency and purpose, Betsson continues to invest in initiatives that make a lasting and positive difference in society.

The post Betsson: Four Years of Corporate Social Responsibility in Greece appeared first on European Gaming Industry News.

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Greece

Growthfund Launches International Tender for the Concession of Greek State Lotteries

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Growthfund has launched an international tender process for the concession of the exclusive right to produce, manage, operate, promote, and exploit the Greek State Lotteries for a period of at least 10 years.

The concession right pertains to the following lotteries: the Instant State Lottery, the State Housing Lottery, the Popular Lottery, the Special Social National Lottery, the National Lottery and the Extraordinary or Special Lottery drawn by the European Association of State Lotteries (AELLE).

The tender will be conducted in two phases. In Phase A, interested parties are invited to submit an expression of interest by July 23, 2025, at 16:00. In Phase B, pre-qualified participants will be invited to submit binding offers.

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Currently, the exclusive right to the State Lotteries has been granted to the company “Hellenic Lotteries S.A. – Production, Operation, Distribution, Promotion and Management of Lotteries.”

Detailed information about the tender process is available in the Invitation for Expression of Interest on Growthfund’s website: StateLotteriesEoI.

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Stoiximan Appoints Nikos Fligos as Chief Executive Officer

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OPAP announced the appointment of Nikos Fligos as Chief Executive Officer of Stoiximan. Since November 2024, Nikos Fligos has been serving as Managing Director of Stoiximan.

Previously, he held the position of Commercial Director at Kaizen Gaming from 2022. He has over 20 years of experience in senior leadership roles, having previously served as Director of Commercial Operations at Papastratos S.A., and holding senior managerial positions at prominent Greek and multinational enterprises, including Coca-Cola HBC and Diageo PLC.

Mr. Fligos succeeds George Daskalakis, who steps down as Stoiximan’s CEO. As a co-founder of Stoiximan, Mr. Daskalakis played a pivotal role in order for the company to gain a leading position in the online gaming markets of Greece and Cyprus.

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