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PlayIllinois.com: Sports betting hits 10-month low in July

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The volume of sports betting in Illinois further slowed in July, slumping to the lowest level in the state since September 2020 with $369 million in online and retail wagering. July typically marks the end of the seasonal slowdown that affects every major U.S. sports betting market, but in-person registration requirements in Illinois could dampen the football-fueled ramp up that other states will enjoy, according to PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.

“Illinois sportsbooks will not be able to take full advantage of the customer acquisition phase that comes with the beginning of every football season, which is vital for the growth of the industry,” said Joe Boozell, lead analyst for PlayIllinois.com. “Because in-person registration was reinstated in April at the beginning of the slow season in sports betting, the industry has skirted the most severe effects of the state rule. But there will be no hiding from it during football season.”

Bettors made $369.1 million in wagers at Illinois’ retail and online sportsbooks in July, down 22.5% from $476.5 million in June, according to official data released Thursday. The day-by-day pace of betting fell to $11.9 million over the 31 days of July from $15.9 million over the 30 days of June.

Year over year, handle was up 603% from $52.5 million in July 2020, a month that marked the relaunch of sports betting in the state after the pandemic-related shutdown of major U.S. sports. July is typically the slowest betting month of the year in the U.S., marking the low point in U.S. betting in 2018, 2019, and now in 2021. Despite the slowdown, Illinois remained No. 3 in July in terms of betting volume, surpassed only by New Jersey ($578.7 million) and Nevada ($409.9 million).

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Accordingly, gross gaming revenue fell 22.6% to $37.3 million from $48.2 million in June. That produced $37.6 million in adjusted gross revenue, yielding $6.1 million in state and local taxes. At 10.1%, the market’s hold, which is the percentage sportsbooks keep after paying out winning bets, remains relatively high.

“July features fewer prime betting opportunities and casual bettors are more occupied with vacations and other activities, and there isn’t much sportsbooks can do about that,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayIllinois.com. “Illinois sportsbooks have done well by increasing their hold over the summer months, which puts operators in a good position as casual bettors return.”

Baseball was the most bet-on sport for the first time this year, drawing $124.0 million of action in July. That was down from $126.7 million in June, even with the excitement over the success of the Chicago White Sox. The NBA Finals fueled $42.5 million in basketball betting, down from $126.9 million in June. Parlay betting ($79.7 million), tennis ($43.9 million), and soccer ($34.1 million) all contributed significantly to July’s handle, too.

July also marked the first time Olympics betting was made possible, not just in Illinois but in most legal markets in the U.S. Although Illinois does not report bets specific to the Olympics, anecdotally, it appears that the events in Japan did not draw widespread interest.

“With events held in the middle of the night in many cases and sports that are a bit unfamiliar to bettors, the Olympics did not appear to draw a lot of wagering,” Ramsey said. “In the end, the traditional team sports are still by far the largest draw for bettors, which is why football is so important for sportsbooks.”

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July’s wagering included $351.4 million in online bets, or 95.2% of the wagers made during the month. DraftKings/Casino Queen topped Illinois again with $122.7 million in combined online and retail handle, down from $160.2 million in June, and $120.5 million of July’s bets came online. In all, DraftKings generated $9.5 million in gross gaming revenue.

FanDuel was not far behind with $118.5 million in online and retail wagers, down from $156.3 million in bets in June. $118.0 million of July’s betting came online. It all resulted in a market-topping $15.5 million in gross gaming revenue.

The leaders were followed by:

  • BetRivers/Rivers Casino ($68.0 million in wagers, including $58.7 million online; $6.1 million in revenue)
  • PointsBet/Hawthorne Race Course ($28.5 million in wagers, including $26.9 million online; $2.7 million in revenue)
  • Barstool/Hollywood Aurora ($23.5 million in wagers, including $22.7 million online; $2.2 million in revenue)
  • Caesars by William Hill/Grand Victoria ($5.3 million in wagers, including $4.6 million online; $853,946 in revenue)
  • Argosy ($1.7 million in retail wagers; $334,226 in revenue)
  • Hollywood Joliet ($638,683 in wagers; $107,897 in revenue)
  • Par-A-Dice ($287,446 in wagers; -$16,491 in revenue)

“FanDuel continues to wring out an impressive amount of revenue from the bets it takes in,” Boozell said. “DraftKings answered with Same Game Parlays, which could help bridge the revenue gap with FanDuel. That fierce competition between the two market leaders will only grow during football season, with younger operators limited in their ability to make significant gains on the leaders with in-person registration in place.”

For more revenue information, visit PlayIllinois.com/revenue.

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ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

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The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

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Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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