eSports
BLAST Premier teams up with Magnum to promote ice cream delivery service

Partnership to focus on promoting ice cream delivery of Magnum during BLAST Premier Fall Groups
Esports tournament organiser BLAST Premier will team up with Magnum to help promote their range of ice creams during the Falls Groups (16-26 September) through home delivery platforms.
The partnership will integrate Magnum into the Counter-Strike tournament through product giveaways, bespoke branded social media content and physical and digital in-game branding. The collaboration will look to highlight the ease in which gamers and esports lovers can get their favorite ice cream delivered straight to their doorstep at a momentâs notice.
Magnum, which is owned by Unilever, one the worldâs biggest ice cream manufacturers, will also sponsor BLAST Premierâs aftershow Overtime. The popular show takes place after each dayâs play and sees the BLAST Premier broadcast talent team discuss all things Counter-Strike with a special guest live in the studio in the form of a professional player or coach.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: âUnilever is one of the worldâs most recognised and well-respected brands, their appetite to partner with BLAST Premier is testament to how much our tournament circuit has grown over the last 18 months and its global appeal. We are excited to see the results of taking their popular Magnum ice cream brand to a highly engaged esports and gaming audience during our Fall Groups event.â
Madeleine Holmstrom Szugalski, Senior Brand Manager for Magnum Nordics, said: âWeâre really excited to partner with BLAST Premier for the launch of our âPlay For Pleasureâ
Campaign. Their brand is one of the strongest in the world of entertainment, celebrating the world of gaming in a creative and disruptive way. Magnum has always believed that a day without pleasure is a day lost and that people should not be held back from doing what they love.
âWe work closely with our partners to co-create campaigns that inspire and encourage people to celebrate what brings them pleasure, whether itâs through gaming or another form of creative expression. We canât wait to see the CS:GO community enjoying Magnum while watching the best players compete.â
BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.
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Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystemâincluding its Odds Feed, Risk Management, BetBuilder, Widgets, and moreâto licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.ggâs strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.ggâs successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: âBeing officially registered with LOTBA marks an important step in Oddin.ggâs long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Airesâand beyondâto have the tools and insight to deliver a top-tier esports betting experience. Weâre not just bringing leading technologyâweâre bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.â
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one â the worldâs first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers â uncompromising, highest-quality and thought-out down to the last detail.
âThere is the right functional clothing for every sport â for soccer, tennis, golf⊠Gaming used to have this gap. Not anymore!â, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets â including special ventilation zones, padding and other features to promote reaction, focus and grip â make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, âaim.one is for everyone who wants to take their gaming to the next level â from high-end eSports pros to hobby gamers,â say the founders. âWith this collection, gamers finally get their own clothing tailored to their passion!â
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The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a âŹ/$1 donation. This grants up to 35% discount during the campaign â plus a free nickname print on their apparel.
The post eWear launches aim.one â the worldâs first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
eSports
Stake strikes international esports partnership with Team Vitality

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Team Vitality is proud to unveil a landmark multi-year partnership with Stake, the worldâs leading online casino and sportsbook platform, in a major seven-figure agreement.
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As the official international betting partner of Team Vitalityâs Counter-Strike 2 roster, Stake will benefit from a comprehensive activation plan: prominent jersey placement, high-impact brand campaigns across social media, innovative content production, and exclusive access to players.
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Unveiled at IEM Cologne 2025, one of the most prestigious events on the Counter-Strike calendar, the partnership marks a new chapter in Stakeâs ongoing expansion into esports. It also highlights the increasing appeal of the industry to global brands seeking visibility, high-value engagement, and premium positioning on the international stage.
Team Vitality today announces a major multi-year agreement with Stake, a global leader in the betting and gaming sector. Through this partnership, Stake becomes the official international partner of Team Vitalityâs CS2 team, with the ambition of establishing a strong presence in the esports ecosystem. The two organisations will collaborate on exclusive content and bold creative activations. First stop: IEM Cologne, where the team will debut its new jersey featuring Stakeâs branding at one of the most iconic events in competitive Counter-Strike.
With this collaboration, Team Vitality joins the ranks of established global sports such as Formula 1, MMA, and football, solidifying its place in the mainstream sports landscape and taking another step forward in the global recognition of esports.
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STAKE JOINS FORCES WITH THE BEST TEAM IN THE WORLD
This alliance comes at a landmark moment for Team Vitalityâs Counter-Strike 2 roster, which has made history this year by winning multiple consecutive titles, including the prestigious ESL Grand Slam and Blast Austin Major last month. Recognised as a global powerhouse in the CS2 scene, the team embodies a culture of bold ambition, elite performance, and the thrill of competition â values shared by Stake. This partnership brings together two brands that place intensity and excellence at the core of their identity.
Stake will play a key role in supporting the CS2 roster throughout the worldâs most prominent international competitions. First, the brand will be featured across Team Vitality CSâs digital platforms. Second, the two brands will co-create premium content activations and provide fans with exclusive player access year-round. Lastly, Stakeâs logo will appear on the front and left collarbone of the teamâs official jersey.
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PARTNERSHIP KICKS OFF IN COLOGNE
As the reigning champions of last yearâs tournament, Team Vitality is launching this partnership at a pivotal moment in the competitive calendar. IEM Cologne is one of the most iconic and widely followed tournaments on the Counter-Strike circuit, with the 2024 edition attracting over one million viewers â making it the second most-watched CS event of the year.
This event gathers a passionate global audience and provides a powerful platform to associate Stake with the highest level of competition and emotion. It is a strategic opportunity to activate the partnership during a peak moment of tension, spectacle, and performance â creating a strong, authentic connection between the brand, the team, and Vitality fans worldwide.
âThis partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,â said Vas Roberts, co-CEO of Team Vitality.
âThis partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions. This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the caliber of world-class partner we seek as we enter the esports arena,â said Akhil Sarin, Chief Marketing Officer at Stake.
The post Stake strikes international esports partnership with Team Vitality appeared first on European Gaming Industry News.
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