Canada
White paper from PlayCanada.com projects Canada could mature into $2 billion-a-year sports betting market
The Canadian legal sports betting market could eventually generate $25 billion in retail and online wagering annually in a best-case scenario that would include legalization of single-game wagering in every province and territory, according to a white paper authored by PlayCanada, a leading source for news and analysis of the fledgling Canadian gaming market.
Co-authored by Eric Ramsey, Dustin Gouker, and Robyn McNeil for the Play Network of sites, which includes PlayCanada, “Legal Sports Betting in Canada: A preliminary analysis of the prospects of single-game wagering” explores the nuances of a market that could begin to launch before the end of 2021. Once mature, the Canadian market “could generate billions of dollars of gross proceeds and hundreds of millions in taxes and fees annually,” Ramsey wrote.
“Like the U.S., the Canadian market will be decentralized, leaving each province and territory to adopt legal sports betting and then create their own regulatory frameworks,” said Gouker, lead analyst for the Play Network and PlayCanada.com. “Because of that decentralization, many questions remain about what the Canadian market will look like once it has been built out. It is safe to say that at the moment sportsbooks view Canada as one of the largest single remaining opportunities in North America.”
Earlier this year, parliament voted to lift the federal ban on single-game wagering, which dated back to the 1960s. Like in the U.S., where a Supreme Court ruling in 2018 paved the way for states to legalize sports betting individually, the Canadian Parliament opened the door for territories and provinces to regulate single-event sports betting on their own.
But because the majority of U.S. states have since legalized and regulated sports betting, and Canada had already long been home to a thriving “gray market” of offshore sportsbooks, it is possible to project where the Canadian market is headed, Ramsey argues.
Some of what can be expected by the third full year:
- The entire Canadian market could generate as much as $25 billion in wagering annually, more than 80% of which would come through online sportsbook operators.
- Those bets would mean more than $2 billion operator revenue, and depending on regulatory structures, between $200 million and $400 million in annual tax revenue.
- Ontario would be the most prized Canadian market, with a potential to generate $11.1 billion in wagering and more than $800 million in operator revenue annually. That would make it one of the largest markets in North America.
Even if every province adopts single-game wagering, the regulators in each will have to answer important questions about how to structure the market. That includes whether to create an open market, where numerous sportsbooks can openly compete with one another, similar to Nevada and New Jersey. Or regulators could adopt a closed model, where the province limits the number of operators in return for a revenue sharing agreement that more directly benefits the government.
As the U.S. has shown, the decision can have far-reaching effects on how an individual market performs.
“Canada will be home to both open and closed markets, but in the U.S., open markets offer broader benefits for the state and its consumers,” said Robyn McNeil, expert on the Canadian market for PlayCanada.com. “The tradeoff is that closed markets tend to return a larger percentage of revenue to the government. That makes closed markets appealing for policymakers, even if it slows the development of the industry.”
For more on the Canadian sports betting market or to download the executive summary and full white paper, visit PlayCanada.com.
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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.
“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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