eSports
Veloce Esports and Motion Simulation launch the 2022 TL Series and all-new LC Series racing car simulators
TL3 includes the world’s first variable driving position cockpit and portable 200-degree spherical screen with test drives available at Veloce HQ
Veloce Esports has today (26 August) announced that, together with its partner Motion Simulation, will launch two all-new simulators. The revolutionary TL3 Series is available to order now alongside its smaller counterpart – the LC Series which is available to order from October.
Established in 2008, Motion Simulation has spent the last 13 years completing extensive R&D, working with a World Championship Formula 1 team, a leading university and professional racing drivers to develop truly world-first, market-leading technologies and products.
Having worked together with Motion Simulation over the past three years, Veloce announced a partnership agreement earlier this year focussing on product development and sales.
Test drives at Veloce HQ
Demonstration TL Series and LC Series simulators are available for test drives on the following date at the Veloce Headquarters in Fulham, London:
• Tuesday 7th September
To secure your early test drive please book a slot via [email protected] stating your interest as soon as possible, as places will be allocated on a first-come, first-served basis. If you cannot make this date, let us know we will see how we may be able to accommodate you.
The TL3 Series
The TL3 Simulator sets the benchmark for fully immersive racing car experiences and features the world’s first variable driving position cockpit and portable 200-degree spherical screen.
New for 2022 TL3 features include ultra-high performance, low latency direct drive steering for the most accurate force feedback solution on the market, a revolutionary airwave system forcing cool air towards the drivers’ hands and face as well as an auto-tension G-Harness that accurately replicates the braking g forces felt by a driver in a real-world racing car.
These immersive features and many more are included on the 2022 TL3 Series designed for commercial or high net worth individuals that want the very best. Prices for the TL Series start at £49,995 exc tax and shipping.
The LC Series
Veloce has been using Motion Simulation’s TL3 simulator for over 3 years as an advanced training tool for real-world racing drivers including its Extreme E and W Series driver Jamie Chadwick, two-time Formula E champion Jean-Eric Vergne and The World’s Fastest Gamer James Baldwin.
This experience has shown a growing need for premium Esports and home use simulator products and so, the LC Series was born. Bringing the quality, design, ergonomics and innovative features from the TL Series into a more compact, portable solution specifically developed for these emerging markets.
Features of the LC Series include the world’s first variable driving position cockpit allowing the user to easily switch from Formula to GT to Sports and Saloon car driving positions and Rigid Lock, a system that quickly and easily allows the driver to adjust their steering wheel position within seconds. As well as market-leading ergonomics, the LC Series will be available in Standard or “Pro” packages (which include specifically designed mounting plates for pro-level steering and pedals). Veloce-developed options including single and triple screen TV/monitor stand with variable height adjustment as well as various motion options with pitch, roll and heave movements.
Prices for the LC Series start at just £995* without a seat or £1395 with one of two seat options. The Pro Series starts at £1695*. There will be full turnkey (plug and play) packages which include controls, PC and screens being made available, pricing TBC.
*excl tax and shipping with
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eSports
G2 launches Performance Lab research unit backed by Red Bull
Berlin-based initiative will embed researchers with teams and publish findings with partners including German Sport University Cologne.
G2 on 5 June 2026 announced the G2 Performance Lab, an applied research and innovation platform focused on performance development for its competitive rosters. The initiative is based in Berlin and has a dedicated site at.
The lab is launching with support from Red Bull and is designed to combine scientific research with day-to-day performance work across G2 teams. G2 said it intends to share outputs beyond the organisation through scientific publications and academic work with institutions including the German Sport University Cologne.
Launched earlier this year, the Performance Lab is led by PhD candidate and G2 Performance Coach Ismael Pedraza-Ramirez. Its first project, “A Space for Leaders”, focuses on leadership development across G2 staff and sits under one of four stated pillars: coaching and coach development. The other pillars are training design & delivery, player development, and performance health & support systems, with projects planned for 2026 involving academic contributors including German Sport University Cologne and Vrije Universiteit Brussel.
“As a long-standing partner of G2, Red Bull has played a central role in supporting the vision behind the G2 Performance Lab,” said Alban Dechelotte, G2 CEO. “Red Bull’s track record of investing in athlete performance and high-performance environments speaks for itself. Across traditional sports and esports alike, they share our ambition to build something truly impactful. When you have partners around the table who have that same mindset, it pushes ideas further, raises the standard, and helps challenge what’s possible.”
”The work we’re doing at the G2 Performance Lab is truly innovative for esports and sports, and is going to revolutionise how we approach performance improvement at G2 and beyond,” said Ismael Pedraza, Performance Lab Director and Performance Coach at G2. ”Elite esports competitors are incredible at what they do, yet they have the potential to go even further. Little is still known about how to properly develop them into world-class competitors, and we’re taking steps to change that with Red Bull’s support. Through robust scientific research and practical work, we’re designing the tools and building the infrastructure to bring out the best in our competitors, while also sharing our findings with the world to support the entire esports scene.”
The post G2 launches Performance Lab research unit backed by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2B Suppliers
BETER wins Esports Betting Supplier at EGR B2B Awards for second year
BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.
The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.
BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.
Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.
“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.
“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.
“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”
The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
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