Betsson Group
Betsson Becomes First Operator To Go Live In Colombia With Scientific Games’ OpenGaming™ Platform
Scientific Games Corporation has taken the OpenGaming ecosystem live for the first time in Colombia with Betsson Group that last year acquired a 70% stake of one of Colombia’s first licensed operators, Colbet.
Colbet’s customers can initially enjoy access to games developed by Scientific Games’ in-house studios, along with content supplied by its newly acquired business Lightning Box, as well as third-party providers Big Time Gaming and ReelPlay, with the full OpenGaming portfolio set to be made available in the future.
Alongside premium content, OpenGaming also gives access to complementary features and a host of responsible gaming tools, boosting Betsson’s attractiveness for new players.
The debut of OpenGaming in Colombia marks Scientific Games’ first step into the LatAm online casino market. Colombia was regulated in 2016 and is widely seen as a model for legislation across a region that holds significant long-term potential.
Ciara Nic Liam, Director of Gaming at Betsson Group said: “It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that.
“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games said: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.
“This partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across LatAm, one of the most important growth areas in the world for the iGaming industry.”
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Betsson Group
Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Betsson Group
Betsson Group Recognised at SBC Summit Lisbon 2025
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Betsson Group has received a series of prestigious awards at the SBC Summit in Lisbon.
On 17 September, Betsson Group Affiliates was recognised at the Affiliate Leaders Awards 2025, securing the Silver Award for Affiliate Programme of the Year. This achievement reflects the dedication of Betsson’s affiliate team in delivering innovative, transparent, and value-driven partnerships across diverse markets.
The following evening, at the SBC Awards 2025, Betsson Group won Gold for Casino Operator of the Year and Silver for Operator of the Year. These awards recognise Betsson’s continued growth, its focus on customer experience and ability to combine innovation with responsibility in highly competitive markets.
Winning across both award ceremonies during the industry’s flagship week demonstrates Betsson Group’s strong position as a leading operator, consistently delivering sustainable value across its B2C brands and affiliate network.
Beyond the awards, Betsson Group contributed actively to the Summit programme, with senior leaders taking part in keynote panels, regulatory discussions, and market insights across Brazil, Italy and beyond. Its General Counsel, Corinne Valletta, and CEO, Jesper Svensson, alongside other senior Betssonites, shared their expertise with the industry, while Betsson Group Affiliates welcomed partners and guests at their vibrant stand.
With more than 30,000 delegates gathered in Lisbon, SBC Summit 2025 once again set the stage for networking, business development and recognition. Betsson Group has also supported the Legends Charity Game, which raised over €1,000,000 for good causes, through a contribution of €20,000.
These awards over the past days bring the Group’s wins for 2025 to 35, with more than three months still to go. It is remarkable to see so many different functions across Betsson Group being recognised for their hard work, innovation and industry excellence.
The post Betsson Group Recognised at SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
Betsson Group
Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025
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Betsson Group continues to set the benchmark in the iGaming industry, securing an impressive fourteen nominations at the prestigious EGR Operator Awards 2025. Wildly recognised as one of the industry’s most respected ceremonies, these awards celebrate innovation, excellence and leadership. Among this year’s nominations is a well-deserved recognition for Ryan Schembri, Betsson Group’s Chief Product Officer, in the Individual Achievement Award category.
The EGR Operator Awards are judged by an independent panel of industry experts through a thorough process that ensures only the most innovative companies and outstanding individuals are recognised. Each category is carefully designed with its own criteria to reflect the fast-moving nature of the gaming industry and to highlight those truly delivering market-leading products and services.
The categories Betsson Group has been shortlisted for include:
• Casino Operator
• Employer of the Year
• Individual Achievement Award – Ryan Schembri, CPO at Betsson Group
• Operator of the Year
• Sports Betting Operator
• Best Customer Service
• Diversity and Inclusion Model
• ESG Strategy of the Year
• Affiliate Programme – Betsson Group Affiliates
• Football Betting Operator
• In-House Product
• Marketing Campaign
• Safer Gambling Operator
• Slots Operator
Over the years, Betsson Group has received numerous accolades at the EGR Operator Awards, including an outstanding eight-time win for Customer Services Operator of the Year. This track record reflects the company’s vision of deliver the very best customer experience in the industry.
The winners of the EGR Operator Awards 2025 will be announced at a ceremony in London on 22 October.
The post Betsson Group Shortlisted for Fourteen Categories at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
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