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Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe

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Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world.

Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns.

Turkey is rapidly becoming a star of European tech [1], thanks to the success of a range of start-ups including games publishers such as Peak Games and Dream Games. A flurry of investment into Turkish tech companies has put Istanbul firmly on the map alongside other European tech clusters such as Berlin, London and Paris.

“Turkey is rapidly emerging as a new Silicon Valley of Europe and according to industry estimates over 600 gaming studios are established in the country, with new ones popping up every week. Our local establishment in Istanbul will optimize our communication and commitments with game developers and help Adverty grow both its publisher and advertiser footprint in the region,” says Tobias Knutsson, CEO of Adverty.

Adverty has seen unprecedented growth on the supply-side recently, having signed partnerships with leading hyper-casual publishers such as TapNation and Playducky. Establishing a local presence in Turkey will further strengthen Adverty’s current supply growth, as more and more advertisers enter the increasingly influential world of in-game advertising, with the move forming a central part of the company’s strategy to increase market share.

Erdem Can Tüzün joins Adverty as Director of Programmatic Sales and will grow and maintain programmatic partners, both direct SSPs, such as PubMatic, InMobi and Azerion, and indirect opportunities via DSPs such as The Trade Desk, Amazon and Media Math. He was previously at AdColony for three years – most recently as Team Lead of Programmatic, having rapidly risen through the ranks at the mobile video advertising company.

Meanwhile, Çağla Mordeniz is appointed as Director of Publisher Growth and will focus on growing Adverty’s catalogue of game developers in the region. She brings considerable experience in the mobile gaming industry, having worked at AdColony as well as gaming company BoomBit, where she was Publishing Manager, locating high quality Turkish mobile game developers and studios.

Erdem comments: “Adverty’s growing ecosystem is providing unique monetisation opportunities for games whilst vastly improving reach for advertisers. I look forward to uncovering opportunities for brands to reach and engage with premium gaming audiences through its innovative in-game ad formats.”

Çağla adds: “Having analysed this market, particularly from a publisher perspective, I know that Adverty can achieve great things and further increase the sophistication of in-game activations – not just in Istanbul, but globally.”

This news follows Adverty’s strong growth within all areas of its business in recent months. As Adverty continues to scale up its network of advertisers and game publishers, these hires come at a pivotal time for the in-game advertising specialist’s further growth plans.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

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A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

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Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

Published

on

stake-upgrades-flagship-crash-game-with-sharper-visuals-and-smoother-gameplay

A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Americas iGaming & Sports Betting News.

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Flexion Enters into Partnership with ARK Games

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Flexion has signed a partnership with ARK Games to bring Fishing Travel to its growing portfolio of titles on the alternative app stores. The game will launch on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store and ONE store during during Q2 2026.

Fishing Travel is currently a Top 30 Grossing Casual game in the US alone. It has over 1 million downloads on Google Play and a 4.5-star user rating.

Flexion handles the technical work of bringing a game to alternative channels. This approach relies on 20 years of expertise and a deep bench of alternative market experts. On average, Flexion adds more than 10% in incremental revenue to the titles it represents. Its current portfolio includes 37 top-grossing games, including four titles that have reached the Top 10 grossing charts on Google Play.

As part of this agreement, Flexion will use its Exprexion Markets service to manage the technical requirements and platform relations for ARK Games.

“The old playbook for mobile growth is broken. For too long, developers have been forced to rent their audiences from a duopoly that takes a 30% cut of every dollar earned. We are providing the independence studios need to expand. By using Exprexion Markets, we help partners like ARK Games reclaim their margins and reach global audiences on their own terms,” said Jens Lauritzson, CEO of Flexion.

The mobile market is shifting towards alternative distribution as a strategic necessity. High store taxes and rising acquisition costs have made the traditional model difficult for many studios to sustain. Flexion acts as a partner in scaling revenue and securing earned margins without the typical upfront costs.

“We built Fishing Travel to be a high-quality simulation, and we want to reach the widest possible audience of enthusiasts,” said Xie Xiaoran, BD Director, ARK Games.

Fishing Travel is an exploratory fishing game where players choose from a variety of settings—lakes, rivers and the open ocean. Each location hosts unique species that require specific skills to catch.

The post Flexion Enters into Partnership with ARK Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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