Betsson Group
Betsson Becomes First Operator To Go Live In Colombia With Scientific Games’ OpenGaming™ Platform
Scientific Games Corporation has taken the OpenGaming ecosystem live for the first time in Colombia with Betsson Group that last year acquired a 70% stake of one of Colombia’s first licensed operators, Colbet.
Colbet’s customers can initially enjoy access to games developed by Scientific Games’ in-house studios, along with content supplied by its newly acquired business Lightning Box, as well as third-party providers Big Time Gaming and ReelPlay, with the full OpenGaming portfolio set to be made available in the future.
Alongside premium content, OpenGaming also gives access to complementary features and a host of responsible gaming tools, boosting Betsson’s attractiveness for new players.
The debut of OpenGaming in Colombia marks Scientific Games’ first step into the LatAm online casino market. Colombia was regulated in 2016 and is widely seen as a model for legislation across a region that holds significant long-term potential.
Ciara Nic Liam, Director of Gaming at Betsson Group said: “It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that.
“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games said: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.
“This partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across LatAm, one of the most important growth areas in the world for the iGaming industry.”
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Betsson Group
Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
Betsafe
SYNOT Games Partners with Betsafe to Enhance Gaming Offerings in Peru
SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.
Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.
“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.
Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”
Betsson Group
Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!
Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.
Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.
Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.
Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”
Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”
Looking forward we can only imagine the possibilities ahead with Betsson.
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