Latest News
game publishes guide on environmental and climate protection

game – the German Games Industry Association has published its first guide on environmental and climate protection. The free online publication provides an overview of ways in which a company can become more climate-friendly. Alongside practical tips and background information, such as how to calculate and reduce carbon emissions, concrete examples of successful sustainability projects in games companies are presented, including initiatives for reforesting, cleaning up the oceans or communicating knowledge about climate change. In interviews, InnoGames, GameDuell and the Good Evil also explain how environmental and climate protection can be integrated into both the company and also games.
‘Protecting our environment is currently one of the biggest challenges facing our society, and as the games industry, we are naturally playing our part,’ says Felix Falk, Managing Director of game. ‘The aim of our Environmental Guide is to share the experience acquired to date by companies in the games industry and provide ideas for concrete ways to operate and do business even more sustainably. It’s great to see how aware and willing the industry is, with a whole range of measures already in place. We want to support this journey with our guide and other initiatives such as the partnership with the Green Games Summit in the run-up to the UN Climate Change Conference.’
The guide is available free of charge in German at www.game.de/game-umwelt-guide. The English version of the publication can be found here: www.game.de/en/game-environmental-guide.
game is a Global Supporter of the Green Games Summit on 20 and 21 October 2021 right ahead of the UN Climate Change Conference
Game is a Global Supporter of the first Green Games Summit on 20 and 21 October 2021. The digital summit will take place right ahead of this year’s UN Climate Change Conference in Glasgow. The event will be hosted by the British games industry association Ukie, the umbrella organisation of the European games industry ISFE (Interactive Software Federation of Europe) and the UN-facilitated Playing for the Planet Alliance. The aim of the event is to give games companies around the world an overview of which activities and initiatives on the subject of environmental and climate protection already exist within the industry. A further goal is to show them how they can structure their business operations in a more climate-friendly manner. To register for the event, visit this link.
Environmental and climate protection are increasingly important factors in the games industry: for example, 76 per cent of games industry companies are involved in projects to promote more sustainable business practices. These include the reduction of energy consumption for power and heating, the use of green electricity and the separation of waste among many further measures, as game reported in June. game itself is already active in the field of environmental and climate protection: for instance, the game association office has been completely climate-neutral since 2021. Since mid-June 2021, the association has also been part of the Playing for the Planet Alliance, a partnership between the United Nations and the international games industry.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
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Latest News
5 Reasons Mobile iGaming is Growing (and How to Earn from It)

Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
Latest News
GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt

iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
eSports
Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience

With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.
The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.
The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.
“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”
The four qualifiers took place online, where teams signed up for free:
All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.
Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:
- 1st place: R30,000
- 2nd place: R15,000
- 3rd place: R10,000
- 4th place: R5,000
Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.
“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”
With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.
Remaining Tournament Dates & Venues:
SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:
Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep
Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep
The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.
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