eSports

Esports Company GAMURS Announce Partnership With Livewire

Published

3 years ago

August 24, 2021

Reading Time: < 1 minute

Leading gametech and gaming marketing company Livewire has announced a new partnership with global esports, gaming, and entertainment media company GAMURS across EMEA and APAC.

Livewires, founders, Brad Manuel and Indy Khabra, launched the business early this year and are planning further expansion into the APAC region.

The new partnership enables Livewire clients to leverage the GAMURS Group’s audience of over 100 million fans across its portfolio of websites and social media platforms, which attract more than 80 million consumers per month.

GAMURS, founder and CEO, Riad Chikhani, said the company is excited to launch the partnership with Livewire after a successful growth over the past 18 months, which saw GAMURS’ audience grow to nearly 40 million readers.

“Growth remains our highest priority in the GAMURS Group as we continue to expand into new verticals and expand our reach,” Chikhani said.

“The growth offered through our partnerships with Livewire is exciting as we look to work with more brands to help them reach such a dedicated audience.”

Khabra added: “Gaming and esports is a priority on the marketer’s agenda as brands progress to find new ways to add value to the next generation of consumers.”

“The GAMURS Group has quickly become one of the largest online esports and gaming destinations, connecting millions of users every day,” Khabra said.

“By partnering with GAMURS Group, we continue to execute on our gametech vision.

“Global esports viewership is expected to grow at a 9% CAGR, hitting 646 million viewers in 2023.

“The Partnership gives marketers the ability to easily target esports enthusiasts programmatically while providing our clients gametech solutions that deliver effective marketing outcomes.”

eSports

North Star Network Acquires Um Dois Esportes

Published

16 hours ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

3 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.