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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

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XB Net, the leading provider of premium content for North American horse racing, has agreed to a new distribution deal and a multi-year contract renewal option with Hawthorne Race Course in Chicago, Illinois.

The agreement heralds another milestone partnership in XB Net’s progressive portfolio of content rights, data, odds and signals around one of the United States’ most historic racetracks, particularly as it embarks on a $400 million redevelopment to add sports betting, casino-style gaming and other entertainment amenities to the new Hawthorne Casino & Race Course.

Accordingly, Hawthorne Race Course forms part of a wider network of over 60 North American tracks whose steady stream of rapid-cycling content is proven to increase digital dwell-time for XB Net’s clients and their customers. Moreover, the deal helps to immediately leverage the 50 thoroughbred race-days that comprise Hawthorne’s traditional fall/winter meetings and will build momentum for further fan engagement in 2022 when Hawthorne is the only race track in the Chicago area, which is the third-largest media market in the US.

Elsewhere, Hawthorne’s CDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its daily schedule of compelling coverage, which neatly complements Europe’s domestic racing action, provides operators with a trustworthy source of rapid-settling betting content from 18:00 CET. This engaging action, which also features regular Harness racing meetings, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

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XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, opens the door to many of the world’s best-quality courses and most prestigious horse races. Other notable highlights include the Pegasus World Cup, two legs of this summer’s recent Triple Crown (comprising the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

John Walsh, Assistant General Manager at Hawthorne Race Course, said: “This close collaboration with XB Net will expand the international reach and appeal of Illinois thoroughbred racing. The distribution of our content to both mature and emerging markets requires strong partnerships that will showcase the very exciting future of Hawthorne and racing at Chicago’s hometown track.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Securing this long-term partnership with Hawthorne emphasizes XB Net’s dedication to racing and our broader status as the leading international provider of North American racing. This deal is another strong endorsement of our business model and the collective power of our multi-faceted betting services.

“As ever, betting increases the entertainment value from the consumer perspective. However, with XB Net’s fair allocation of capital to where the entertainment value is, we’re seeing the whole Illinois ecosystem improve, returning the value to racing stakeholders, the owners and the racetracks themselves. It’s great to see during a very challenging economic period.

“Our underlying resolve is to support Hawthorne Race Course’s efforts to distribute its horse racing content and wagering on a global scale, now encompassing both fixed-odds (in approved markets) and pari-mutuel betting opportunities. We’re confident these milestone developments can further benefit horse racing’s consumer economy, both at home and abroad.”

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XB Net remains the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators seamlessly adapt to a demanding schedule for live sports.

 

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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