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Aspire Global: Interim Report Second Quarter 2021
ALL-TIME HIGH REVENUES AND EBITDA IN Q2 2021
SECOND QUARTER
- Revenues increased by 27.7% to €55.8 million (43.7).
- EBITDA increased by 40.1% to €9.9 million (7.1).
- The EBITDA margin increased to 17.7% (16.1%).
- EBIT increased by 37.5% to €7.8 million (5.7).
- Earnings after tax increased 53.7% to €6.9 million (4.5).
- Earnings per share increased 56% to €0.14 (0.09).
SIX MONTHS
- Revenues increased by 34.2% to €103.9 million (77.4).
- EBITDA increased by 50.3% to €18.4 million (12.3).
- The EBITDA margin increased to 17.8% (15.8%).
- EBIT increased by 49.3% to €14.3 million (9.6).
- Earnings after tax increased 84.9% to €13.0 million (7.0).
- Earnings per share increased 93% to €0.27 (0.14).
SIGNIFICANT EVENTS IN THE QUARTER AND AFTER THE END OF THE QUARTER
- Revenues increased 27.7% from Q2 2020 driven by strong development in all segments and the acquisition of BtoBet, a leading sportsbook provider, in September 2020.
- Organic growth of 21.6% from Q2 2020.
- B2B revenues grew 24.4% from Q2 2020 with organic growth of 16.2%.
- Significant progress in sub-segments Aggregation and Games – Pariplay and Sports – BtoBet.
- Good progress in the US with deals covering game aggregation and proprietary games.
- Platform and managed services deal with Ireland’s biggest land-based casino group.
- Three deals covering Aspire Global’s complete offering for the launch of new brands in Europe and Latin America.
- First brand live with BtoBet’s sportsbook on Aspire Global’s platform.
- New license for games in Greece. Aspire Global now operates in 30 regulated markets.
- Sports deals signed with, among all, esports operator Luckbox.
- BuyWin, a new innovative tool, which addresses the new German regulation, was launched in July. BuyWin also gives a higher return to player and access to a wider range of content.
CEO COMMENTS
“WE ARE CONFIDENT TO REACH OUR 2021 FINANCIAL TARGETS”
Aspire Global reports its sixth consecutive quarter with solid growth. We made significant progress in the quarter by growing our business with both existing as well as new partners in the US, Europe, Latin America and Africa. Taking into account our strong business momentum and deal flow, we are confident to reach our 2021 financial targets.
Revenues increased by 27.7% from Q2 2020 to an all-time high €55.8 million, with organic growth of 21.6%. Growth was particularly strong in the UK and Ireland as well as in region rest of world which reflects our successful expansion in the Americas as well as the consolidation of BtoBet. It is especially gratifying to note the strong organic growth taking into account that Q2 2020 was positively impacted by the pandemic.
EBITDA increased by 40.1% to record high €9.9 million and the EBITDA margin improved to from 16.1% to 17.7%. The increased profitability is driven by strong topline growth, impressive performance in BtoBet and Pariplay, acquired in 2020 and 2019, respectively, as well as our continuous focus on cost control.
KEY WINS FOR OUR PLATFORM OFFERING
Our recent contract wins with new partners, covering Aspire Global’s complete iGaming offering, show that we are in the forefront of the industry. In June, we signed a deal with Stake.com for its upcoming launch of a new brand in the UK. Stake.com is an international, fast-growing casino and betting site with more than 30 billion bets every year. We are happy to support Stake.com with our complete offering in launching its new casino and betting site stake.co.uk in the large UK market. In April, we signed the deal with Luckster.com, a new multi-vertical brand founded by industry veterans, for its upcoming launch in Europe and Latin America. Two weeks ago, we signed an agreement with JNS Gaming which we will support in building a new, global casino and sports brand.
A key growth segment to us is landbased casinos that want to go online. We are proud to partner with Funfair Casino, Ireland’s biggest land-based casino group, and to support in taking their business online.
SUCCESS FOR BTOBET
Just shortly after our acquisition of BtoBet last fall, BtoBet announced a deal with Betfair in Colombia. Betfair launched its sportsbook in Q1 2021 and we can now see a satisfying development in deposits which demonstrates BtoBet’s capabilities. This mutually rewarding collaboration can open up for other opportunities and is a good case study of how Aspire Global approaches tier 1 operators.
Esports is a quickly growing segment and we are excited to team up with the award-winning esports operator Luckbox. BtoBet will be providing Luckbox with its cutting-edge sportsbook in European and Latin American countries. This will enable Luckbox to build an entirely bespoke player journey, customizing the sportsbook experience to its liking and providing players with a unique customer experience.
BtoBet’s proprietary sportsbook is a key competitive advantage when talking to new as well as existing partners. In the quarter, we initiated the first projects where partner brands will replace their existing sports solution with the BtoBet sportsbook and mid-August the first brand went live with BtoBet’s sportsbook on our platform. We expect the shift of partner brands to the BtoBet proprietary platform to positively impact revenues and margins throughout 2021.
SIGNIFICANT PROGRESS IN THE US
Our expansion plans for the US market are running according to plan. Since early August, we have Quincy Raven in place as the Managing Director of Aspire Global’s US operations. The US iGaming market is growing at an impressive rate, and we want to be at forefront of the developments. Quincy has vast experience and will focus on accelerating sales and setting up the relevant operations in order to make sure Aspire Global can establish a significant presence in the US.
In May, Pariplay signed a deal with Amelco that will integrate Pariplay’s premium Fusion GROWTH IN NEW MARKETS
Aspire Global today operates in 30 regulated markets spanning Europe, the Americas and Africa. Our objective is to continue our growth in regulated markets, both with existing and new partners. We have a strong focus on gaining more certifications and licenses mainly in Europe and the Americas. In the Americas, we focus especially on the US and Brazil. In Europe we see a huge potential for our sportsbook. The introduction of our sportsbook offering has just started in the UK and we have certification processes ongoing in other key European markets. In June, Pariplay was granted a Greek suitability license and the license allows us to enter the Greek market for the first time. NEW INNOVATIVE FEATURES
To stay at the forefront of the industry development, innovation is important to us. In order to meet the new requirements in the German market, we launched BuyWin in July. BuyWin addresses the new German regulation by a unique bet contribution on transactions, enabling operators to offer all the games German players are used to, at the standard, high RTP of 95-96%. The innovative tool delivers better player acquisition opportunities due to the higher RTP and wider range of gaming content. AspireEngage, our new CRM tool, was launched earlier this year and is a key contributor to the strong growth.
VALUE CREATING ACQUISITIONS
In Q2 2021, Pariplay reported revenue growth of over 72% and BtoBet of more than 105% with good profitability. These two acquisitions have significantly contributed to Aspire Global’s strong performance and have been essential in positioning Aspire Global as the powerhouse for iGaming operators. It is satisfying to see that Aspire Global has so clearly demonstrated its ability to make value creating acquisitions.
STRONG B2C GROWTH Also in this quarter, the B2C segment demonstrated strong revenue growth. In March 2021, we initiated a review of the role of the B2C segment within the Group structure and we expect to finalize the review during the fall. The review will assist us to better assess our options to further accelerate its growth. Such a move could help improve Aspire Global’s overall margins and EBITDA and potentially support us in accelerating new B2B initiatives and enter fresh markets.
OUTLOOK
Aspire Global has consistently demonstrated its ability to execute its growth strategy and create value. We see tremendous growth opportunities by expanding with existing partners, gaining new partners and entering new markets. Aspire Global’s financial targets for 2021 are €200 million in revenue and €32 million in EBITDA which implies an EBITDA margin of 16%. Taking into account our strong business momentum and deal activity, we are confident that Aspire Global will reach its 2021 financial targets.
Tsachi Maimon, CEO
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Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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