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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

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XB Net, the leading provider of premium content for North American horse racing, has agreed to a new distribution deal and a multi-year contract renewal option with Hawthorne Race Course in Chicago, Illinois.

The agreement heralds another milestone partnership in XB Net’s progressive portfolio of content rights, data, odds and signals around one of the United States’ most historic racetracks, particularly as it embarks on a $400 million redevelopment to add sports betting, casino-style gaming and other entertainment amenities to the new Hawthorne Casino & Race Course.

Accordingly, Hawthorne Race Course forms part of a wider network of over 60 North American tracks whose steady stream of rapid-cycling content is proven to increase digital dwell-time for XB Net’s clients and their customers. Moreover, the deal helps to immediately leverage the 50 thoroughbred race-days that comprise Hawthorne’s traditional fall/winter meetings and will build momentum for further fan engagement in 2022 when Hawthorne is the only race track in the Chicago area, which is the third-largest media market in the US.

Elsewhere, Hawthorne’s CDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its daily schedule of compelling coverage, which neatly complements Europe’s domestic racing action, provides operators with a trustworthy source of rapid-settling betting content from 18:00 CET. This engaging action, which also features regular Harness racing meetings, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, opens the door to many of the world’s best-quality courses and most prestigious horse races. Other notable highlights include the Pegasus World Cup, two legs of this summer’s recent Triple Crown (comprising the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

John Walsh, Assistant General Manager at Hawthorne Race Course, said: “This close collaboration with XB Net will expand the international reach and appeal of Illinois thoroughbred racing. The distribution of our content to both mature and emerging markets requires strong partnerships that will showcase the very exciting future of Hawthorne and racing at Chicago’s hometown track.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Securing this long-term partnership with Hawthorne emphasizes XB Net’s dedication to racing and our broader status as the leading international provider of North American racing. This deal is another strong endorsement of our business model and the collective power of our multi-faceted betting services.

“As ever, betting increases the entertainment value from the consumer perspective. However, with XB Net’s fair allocation of capital to where the entertainment value is, we’re seeing the whole Illinois ecosystem improve, returning the value to racing stakeholders, the owners and the racetracks themselves. It’s great to see during a very challenging economic period.

“Our underlying resolve is to support Hawthorne Race Course’s efforts to distribute its horse racing content and wagering on a global scale, now encompassing both fixed-odds (in approved markets) and pari-mutuel betting opportunities. We’re confident these milestone developments can further benefit horse racing’s consumer economy, both at home and abroad.”

XB Net remains the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators seamlessly adapt to a demanding schedule for live sports.

 

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BGaming

CasinoCanada launches free social slot tournament

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CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.

The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.

Participation in all tournaments is free for registered users of legal gambling age.

Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.

Prizes include various bonuses and free spins from CasinoCanada partner casinos.

Selected special tournaments also feature exclusive BGaming merchandise prizes.

Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.

While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.

CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.

Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.

“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”

Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.

Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.

CasinoCanada shares this vision, and this collaboration is a natural extension of that.

We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”

CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.

The tournaments are now live at: https://casinocanada.com/tournaments/

The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.

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Betnova

Delasport Accelerates Canadian Growth

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Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.

Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.

With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.

“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.

As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.

The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.

Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.

The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.

The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.

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Canada

Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm

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The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.

The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.

“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.

Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.

RGC recommends that Canadian financial institutions implement several key strategies:

• Improving the accuracy of Merchant Category Codes to better track gambling spend.

• Offering voluntary transaction blocks and self-defined monthly spend limits.

• Providing targeted messaging and support resources within digital banking platforms.

Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.

The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.

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