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Group Managing Director Peter Dunlop celebrates 25 years at ITL
Innovative Technology’s (ITL) Group Managing Director, Peter Dunlop, celebrates a quarter of a century at the company this month. From university placement to heading up this successful international company, Peter and his management team have developed, transformed, and established ITL as a leading cash handling and validation business with offices worldwide and several hundred employees.
Commenting on his impressive time at ITL, Peter said, “I feel honoured to head-up ITL and see how the company has progressed over the past 25 years. Our ethos is technology-driven, and we proudly offer our customers the most advanced cash validation, recycling and more recently, biometrics solutions in the industry. The industry is constantly changing and adapting to customers’ needs and expectations and I look forward to continuing my role and being part of its exciting future.”
Peter first joined the company on a university placement year in 1995 and was assigned to work on a project to develop a new electronic chip for use in banknote validators. Peter impressed everyone to such an extent that he was invited back to join ITL as a permanent employee after he graduated from the University of Manchester in 1996. Peter began in the Development team in Royton, UK which gradually grew over the years, and he climbed his way up the ladder, eventually becoming Development Manager responsible for a team of mechanical, electronic and software engineers and new product development. Peter then progressed to the more strategic position of Group Technical Director, before finally being promoted to Group Managing Director in 2017. Peter oversees the company’s strategic direction and the day-to-day management of the group and has been key to ITL’s success and growth due to his leadership ability and focus on technology-driven products and services.
Peter is rarely away from the UK head office in Oldham but when he does take some time out, he can be found unwinding on his boat that is moored at Pwllheli in North Wales. Peter’s boat isn’t just for relaxation purposes, he and its crew compete in a number of races on the high seas and have successfully won a number of times!
ITL Chairman, David Bellis MBE, said “Peter’s expertise, commitment and knowledge is an integral part of our success. He is an absolute pleasure to work with and it has been an honour to witness how he has developed both himself as an individual and the company over the past 25 years. He is one of my longest standing employees, an incredibly competent and capable engineer, manager and leader and I look forward to seeing where he will take the company in the coming years.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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