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Group Managing Director Peter Dunlop celebrates 25 years at ITL

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Innovative Technology’s (ITL) Group Managing Director, Peter Dunlop, celebrates a quarter of a century at the company this month.  From university placement to heading up this successful international company, Peter and his management team have developed, transformed, and established ITL as a leading cash handling and validation business with offices worldwide and several hundred employees.

Commenting on his impressive time at ITL, Peter said, “I feel honoured to head-up ITL and see how the company has progressed over the past 25 years.  Our ethos is technology-driven, and we proudly offer our customers the most advanced cash validation, recycling and more recently, biometrics solutions in the industry.  The industry is constantly changing and adapting to customers’ needs and expectations and I look forward to continuing my role and being part of its exciting future.”

Peter first joined the company on a university placement year in 1995 and was assigned to work on a project to develop a new electronic chip for use in banknote validators. Peter impressed everyone to such an extent that he was invited back to join ITL as a permanent employee after he graduated from the University of Manchester in 1996. Peter began in the Development team in Royton, UK which gradually grew over the years, and he climbed his way up the ladder, eventually becoming Development Manager responsible for a team of mechanical, electronic and software engineers and new product development. Peter then progressed to the more strategic position of Group Technical Director, before finally being promoted to Group Managing Director in 2017. Peter oversees the company’s strategic direction and the day-to-day management of the group and has been key to ITL’s success and growth due to his leadership ability and focus on technology-driven products and services.

Peter is rarely away from the UK head office in Oldham but when he does take some time out, he can be found unwinding on his boat that is moored at Pwllheli in North Wales. Peter’s boat isn’t just for relaxation purposes, he and its crew compete in a number of races on the high seas and have successfully won a number of times!

ITL Chairman, David Bellis MBE, said “Peter’s expertise, commitment and knowledge is an integral part of our success. He is an absolute pleasure to work with and it has been an honour to witness how he has developed both himself as an individual and the company over the past 25 years. He is one of my longest standing employees, an incredibly competent and capable engineer, manager and leader and I look forward to seeing where he will take the company in the coming years.”

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

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stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

stake-unveils-global-football-campaign-with-casillas,-aguero,-hazard-and-evra

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.

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Latest News

Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra

Published

on

Willemstad, Curacao, June 10th, 2026

New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation

Stake Unveils Ambassador-Led Football Campaign

Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.

The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.

Four Football Icons, One Global Campaign

Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.

Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.

The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.

Multi-Channel Distribution Strategy

The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.

Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.

The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.

The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.

Connecting Fans Through Football’s Biggest Moments

Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.

Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.

The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.

As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.

About Stake

Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.

Contact

Stake

[email protected]

Continue Reading

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