Latest News
Group Managing Director Peter Dunlop celebrates 25 years at ITL
Innovative Technology’s (ITL) Group Managing Director, Peter Dunlop, celebrates a quarter of a century at the company this month. From university placement to heading up this successful international company, Peter and his management team have developed, transformed, and established ITL as a leading cash handling and validation business with offices worldwide and several hundred employees.
Commenting on his impressive time at ITL, Peter said, “I feel honoured to head-up ITL and see how the company has progressed over the past 25 years. Our ethos is technology-driven, and we proudly offer our customers the most advanced cash validation, recycling and more recently, biometrics solutions in the industry. The industry is constantly changing and adapting to customers’ needs and expectations and I look forward to continuing my role and being part of its exciting future.”
Peter first joined the company on a university placement year in 1995 and was assigned to work on a project to develop a new electronic chip for use in banknote validators. Peter impressed everyone to such an extent that he was invited back to join ITL as a permanent employee after he graduated from the University of Manchester in 1996. Peter began in the Development team in Royton, UK which gradually grew over the years, and he climbed his way up the ladder, eventually becoming Development Manager responsible for a team of mechanical, electronic and software engineers and new product development. Peter then progressed to the more strategic position of Group Technical Director, before finally being promoted to Group Managing Director in 2017. Peter oversees the company’s strategic direction and the day-to-day management of the group and has been key to ITL’s success and growth due to his leadership ability and focus on technology-driven products and services.
Peter is rarely away from the UK head office in Oldham but when he does take some time out, he can be found unwinding on his boat that is moored at Pwllheli in North Wales. Peter’s boat isn’t just for relaxation purposes, he and its crew compete in a number of races on the high seas and have successfully won a number of times!
ITL Chairman, David Bellis MBE, said “Peter’s expertise, commitment and knowledge is an integral part of our success. He is an absolute pleasure to work with and it has been an honour to witness how he has developed both himself as an individual and the company over the past 25 years. He is one of my longest standing employees, an incredibly competent and capable engineer, manager and leader and I look forward to seeing where he will take the company in the coming years.”
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Atlaslive
Gamification as a Responsible Gaming Tool in iGaming Platforms
In iGaming products, gamification often shapes how engagement is structured. Missions, level systems, progress indicators, and challenge mechanics turn gameplay into a guided journey. As responsible gaming (RG) evolves from a compliance obligation into a product design requirement, these same mechanics are being used to make RG tools more visible and easier to use—so they feel like part of the experience rather than something hidden or separate.
In this article, Atlaslive shares its perspective on how technology can support safer, more transparent player journeys.
The Shift: RG as a Core Product Function
Responsible gaming is increasingly seen as a capability the platform must deliver effectively, not just offer in theory. Features such as limit-setting, reality checks, and session breaks are expected to be easy to find, simple to understand, and accessible without friction.
For instance, the UK Gambling Commission requires financial limits and time-based controls to be available at all times, not buried in complex navigation or hidden menus. These expectations also apply to how operators present and implement RG tools, emphasizing clarity, usability, and genuine player choice rather than a box-ticking approach to compliance.
At the same time, safer play organizations stress the value of approachable support. GambleAware materials highlight player-focused tools that help users reflect on their habits, review activity, and maintain control.
Practical Applications of Gamification in RG
Gamification becomes useful in RG when it improves the visibility and approachability of these features. Structured prompts and familiar UI elements can draw attention to tools without disrupting the player experience. Gamified elements can also provide helpful context—such as time or spend snapshots and gentle check-ins—without creating alarm or discomfort.
It also supports normalization of responsible actions. Step-by-step limit setting, clear confirmations, and neutral prompts around pauses or reality checks can frame these moments as standard parts of play rather than interruptions. In this way, gamification helps position breaks and reviews as choices, not restrictions.
What to Avoid
Gamification loses its value when it drives intensity instead of control. Mechanics that create urgency or reward extended sessions and higher spending can undermine RG goals. Problems also arise when RG tools are difficult to access—when players have to search for limits or breaks—or when messaging feels overly heavy, making support features uncomfortable to use.
In short, when applied thoughtfully, gamification helps RG tools integrate naturally into the overall product experience and supports long-term player trust.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Gamification as a Responsible Gaming Tool in iGaming Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
American gambling industry
Gaming Americas Weekly Roundup – January 19-25
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Lotto.com, the nation’s first online lottery platform to digitally deliver draw games and scratch tickets, has announced a major milestone – reaching 4 million customers, and counting, in less than five years since launching in Spring 2021. As the fastest-growing lottery courier platform, Lotto.com continues to redefine accessibility and convenience for players nationwide. Customers have collectively won over $150 million in prizes through Lotto.com, including $90 million in draw wins and $63 million in scratch wins, with more than 7 million winning tickets ordered on the platform. These results highlight the excitement, ease and trust players have in Lotto.com’s modern approach to lottery.
NCAA President Charlie Baker has requested the Commodity Futures Trading Commission to pause all college sport offerings in prediction markets until the agency implements appropriate regulations. The NCAA sent a letter to the CFTC calling for a robust system of safeguards and detailed its willingness to work with the regulatory body to assist with developing the necessary guardrails to protect student-athletes and college sports. The critical safeguards requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures, and harm reduction resources.
The Nevada Gaming Control Board has filed a civil enforcement action in the District Court for Carson City against BLOCKRATIZE INC. d/b/a POLYMARKET; QCX LLC d/b/a POLYMARKET US; and ADVENTURE ONE QSS INC. d/b/a POLYMARKET. In its complaint, the Board asked the court for a declaration and injunction to stop Polymarket from offering unlicensed wagering in violation of Nevada law. Polymarket operates a derivatives exchange and prediction market where it offers event contracts for sale. These products are offered for sale on Polymarket’s mobile app and are made available to people in Nevada. The Board considers offering sports event contracts, or certain other events contracts, to constitute wagering activity under NRS 463.0193 and 463.01962 and, therefore, entities offering such event contracts must be licensed.
Partnerships
High Roller Technologies Inc. announced it has entered into a binding Letter of Intent (LOI) with Crypto.com | Derivatives North America (CDNA), for an exclusive partnership to launch an event-based prediction markets product in the US. The events contracts will be offered by CDNA, a CFTC-registered exchange and clearinghouse and affiliate of Crypto.com, to customers through HighRoller.com. The partnership will offer people the opportunity to trade event contracts across markets including finance, entertainment, and sports, through a legal, engaging, and user-friendly platform.
High Roller Technologies Inc. announced it has signed a non-binding Letter of Intent (LOI) with Lines.com, a premier sports media platform owned by Spike Up Media, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets. This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US. Through the contemplated strategic marketing partnership, Lines.com will serve as a key distribution and media partner, leveraging its high-intent audience, advanced automation infrastructure, and market-leading conversion performance to support High Roller’s prediction markets rollout.
The post Gaming Americas Weekly Roundup – January 19-25 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Gamification as a Responsible Gaming Tool in iGaming Platforms
In iGaming products, gamification often shapes how engagement is structured. Missions, level systems, progress indicators, and challenge mechanics turn gameplay into a guided journey. As responsible gaming (RG) evolves from a compliance obligation into a product design requirement, these same mechanics are being used to make RG tools more visible and easier to use—so they feel like part of the experience rather than something hidden or separate.
In this article, Atlaslive shares its perspective on how technology can support safer, more transparent player journeys.
The Shift: RG as a Core Product Function
Responsible gaming is increasingly seen as a capability the platform must deliver effectively, not just offer in theory. Features such as limit-setting, reality checks, and session breaks are expected to be easy to find, simple to understand, and accessible without friction.
For instance, the UK Gambling Commission requires financial limits and time-based controls to be available at all times, not buried in complex navigation or hidden menus. These expectations also apply to how operators present and implement RG tools, emphasizing clarity, usability, and genuine player choice rather than a box-ticking approach to compliance.
At the same time, safer play organizations stress the value of approachable support. GambleAware materials highlight player-focused tools that help users reflect on their habits, review activity, and maintain control.
Practical Applications of Gamification in RG
Gamification becomes useful in RG when it improves the visibility and approachability of these features. Structured prompts and familiar UI elements can draw attention to tools without disrupting the player experience. Gamified elements can also provide helpful context—such as time or spend snapshots and gentle check-ins—without creating alarm or discomfort.
It also supports normalization of responsible actions. Step-by-step limit setting, clear confirmations, and neutral prompts around pauses or reality checks can frame these moments as standard parts of play rather than interruptions. In this way, gamification helps position breaks and reviews as choices, not restrictions.
What to Avoid
Gamification loses its value when it drives intensity instead of control. Mechanics that create urgency or reward extended sessions and higher spending can undermine RG goals. Problems also arise when RG tools are difficult to access—when players have to search for limits or breaks—or when messaging feels overly heavy, making support features uncomfortable to use.
In short, when applied thoughtfully, gamification helps RG tools integrate naturally into the overall product experience and supports long-term player trust.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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