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CEGO names Allan Auning-Hansen as Chief Exec

Published

4 years ago

August 11, 2021

Reading Time: 2 minutes

Operator behind hugely popular online casino brands Spilnu and Lyckost appoints new CEO to drive international expansion

CEGO, the operator of hugely popular online casino brands Spilnu and Lyckost, has appointed Allan Auning-Hansen as its new Chief Executive Officer.

Auning-Hansen joins the operator and content developer from the international Juice and Sandwich company, Joe and the Juice, where he was Chief Financial Officer.
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He has also held senior management roles at Danske Spil, Qvartz Consulting and Deloitte. He was a board member of CEGO until his appointment as CEO this month.

As CEO, Auning- Hansen has been tasked with continuing the early and significant progress made by CEGO founders, who will continue to play an active role in the business.

Another key focus will be international expansion and taking Spilnu and Lyckost beyond the Danish and Swedish markets they currently target respectively.

This includes a push into the highly competitive UK market after recently securing a licence from the Great Britain Gambling Commission.

Spilnu has taken the Danish market by storm since making its debut in 2012. It offers players a targeted selection of classic slots and video slots, including a suite of games developed in-house by CEGO.

It is these in-house games that account for the majority of revenue generated at Spilnu – more than 80% of GGR is generated via proprietary content.

Lyckost launched in Sweden in 2019 with the same concept and foundation as sister site Spilnu, a proposition that has proved to work well also with Swedish players.

Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “I am delighted to have been appointed CEO of this incredible organisation and to be taking a more hands on role.

“The world is very much our playing field so long as we continue to focus on regulated markets, which is at the heart of our expansion plan.

“We have access to a large amount of data which we use to fine-tune our offering for each market we enter, taking a country-by-country approach.

“This means we can deliver a localised product into each market, not only meeting but exceeding player expectations and this has been a key factor in our success to date.

“As CEO, I look forward to taking this to the next level.”

Jesper Karbrink, Chairman at CEGO, said: “In Allan we have a CEO with a proven track record of driving growth across a wide range of companies and in various sectors.

“He has played a part in our story to date in the capacity of board member, but now he has the opportunity to have greater influence over the business as we continue to expand.

“I look forward to working closely with Allan as we launch into additional regulated markets around the world.”

BOYLE Sports

BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting

Published

36 minutes ago

January 30, 2026

Wladimir P.

boyle-sports-deploys-automated-acca-technology-as-bookmakers-accelerate-shift-to-pre-configured-betting

BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.

The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.

Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.

From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.

ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.

The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.

Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”

Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”

The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Knockout Poker League

Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool

Published

36 minutes ago

January 30, 2026

Wladimir P.

stretch-network-announces-the-return-of-the-knockout-poker-league-with-a-e910,000-prize-pool

Stretch Network is bringing back the Knockout Poker League (KPL), offering players an expanded schedule and a wide variety of tournaments designed to drive engagement. Following the strong performance and positive feedback from last year’s edition, the series features popular knockout formats to keep players active throughout the campaign.

The Knockout Poker League series will run across two separate seasons:

Season 1: February 6 – March 1
Season 2: March 13 – April 5

Tournament details

Total guarantee: Over €910,000
Leaderboards: Two tournament leaderboards with a combined prize pool of €10,000

Headliners

Two Main Events with €50,000 prize pools each
Two Mini Main Events with €8,000 prize pools each
Two Omaha Main Events with €5,000 prize pools each
Daily headliners with guarantees of up to €20,000
Mystery Bounty and Mini Mystery Bounty tournaments, combining PKO and Mystery Bounty mechanics familiar to players
Weekend Centroll tournaments with a €0.01 buy-in and a €2,000 guarantee, offering near-freeroll accessibility

With the latest platform releases and updates now live, KPL provides players with the opportunity to enjoy their favorite poker formats within a structured, long-running series. Stretch Network expects that this combination of proven formats and solid guarantees will support sustained engagement across its partner network.

The post Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune

Published

2 hours ago

January 30, 2026

Wladimir P.

slotmatrix-unleashes-fiesta-fueled-thrills-with-muertos-fortune

SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.

Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.

The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.

A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.

As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.

Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”

The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.