eSports
To celebrate the Esport LEC 2021 Summer Playoffs championship, AndaSeat is offering a free Gaming Desk to customers who purchase its Fnatic gaming chair during the competition if Fnatic Wins

AndaSeat, the world’s leading gaming chair brand, announces the promotion from 9th to 29th August. When customers purchase the AndaSeat Fnatic Edition Gaming Chair during this period, they will automatically be sent a free AndaSeat Mask 2 Lighting Gaming Desk worth £269.99/$399.99 if FNC (Fnatic) wins Esports LEC (League of legends European Championship) 2021 Summer Playoffs championship .
The 2021 LEC is the third season of Europe’s rebranded professional League of Legends league. The Summer Playoffs of the Fnatic and other 5 teams will start from 13th August to 29th August. Fnatic, a UK-based professional Esports organization, Founded in 2004, has won over 200 championships across 30 different games, and become one of the most successful Esport teams of the decade. The partnership between AndaSeat and Fnatic began in September 2020 by launching the Fnatic Edition gaming chair, shared the same brand color and dynamic Esport spirit, and offered professional gaming-seat solutions for all gaming chair users. To support its partners Fnatic to win the championship and give back to fans and its beloved customers, AndaSeat have specially launched this amazing promotion.4
When:
From 9th to 29th August (GMT)
Where:
AndaSeat Offical Webiste UK and US sites, and AndaSeat Amazon Store
What:
Buy AndaSeat Fnatic Chair, Get FREE Mouse Pad, plus FREE Mask 2 Gaming Desk if Fnatic wins the LEC 2021 Summer Finals championship.
How:
Step1. Customers place an order for the Fnatic Gaming Chair (chair and mouse pad are separately shipped and the estimated shipping date according to the stock of local warehouse).
Step2. Free AndaSeat Mask 2 Lighting Gaming Desk will be automatically and separately shipped if Fnatic wins LEC 2021 Summer Finals championship.
Let’s wait and see how Fnatic team will perform and look forward to them winning championship of the LEC playoffs.
Now, let’s take a look at the activity gaming desk and gaming chair.
AndaSeat Mask 2 Lighting Desk
Focus on your Esport battle with extra-large gaming surface. The sleek 47” desk has plenty of space for your gaming monitors, console, keyboard, and other gaming gear.
The LED lighting glows with color – changing lights for an immersive gaming experience.
Main Features:
*Size 47″ x 23″ x 29″(inch)
*Weight capacity 330 lbs/150kg
*Carbon Fiber Texture Tabletop
*RGB LED light on the surface
*Headphone Hook
*Edge Wrapped Design
*Cable Management
*Carbon steel tube+ABS
*PB tabletop (P2 criteria)
AndaSeat Fnatic Edition Gaming Chair
One of the hottest selling and most popular among the AndaSeat chairs, the Fnatic Edition is renowned for its ample space in addition to customization at the highest level. To give users greater comfort, support, reliability and personalization, the Fnatic Edition features multiple improvements that will exceed the expectations of even the most discerning gamers. For an uncompromising experience that lasts for endless hours, this elite award-winning chair is unquestionably the gold standard.
Main Features:
* DuraXtraAD+ Leather – luxury PVC leather with a soft touch of a top grain leather, scratch and stain resistant technology. Not only it is easy to clean, but also much stronger.
* Re-DenseAD+ Moulded Foam(65kg/m³) – super high-density cold-cured foam offers the all-important support for the spine during long gaming sessions.
* SyncTiltAD+ Reclining Back (90-160°) – No more hassles or struggles when you take a nap or watch your favorite shows, just enjoy strain-free ergonomic support.
* M Head Pillow & XL Size Lumbar Pillow – support both the lumbar and cervical spines simultaneously, allowing gamers to settle back into the chair with ease.
* 4-Dimensional Armrests – Up-down, Front-back, Left-right, Horizontal pan, gently support for your elbows and forearms with ergonomic comfort.
* Smooth & Quiet King Size 75mm PU Casters – Roll like you’ve never felt so smooth ever before. No squeaky or creaky, just focus on your game, and glide away whenever you feel like it.
* Lifetime Warranted TitanSteelAD+ Framework – Top standard of 22mm diameter steel for an Esport chair frame. Tested by ANSI BIFMA, EN12520 and EN1335, and rest your mind with a lifetime warranty.
* Premium Aluminum Base – AndaSeat premium Aluminum base was designed and built to provide impressive stability and durability.
* Class – 4 Gas Lift – SGS certificated piston and explosion-proof gas spring of international standards. This is more resistant, more stable and the best in its class in terms of consistency, stability and safety.
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eSports
Abios partners with Kindred Group to provide full esports betting solutions

New partnership will see Kambi’s Esports division deliver its full suite of esports products, including odds via Kambi’s Odds Feed+ API, to Kindred’s in-house sportsbook
Abios, a leading esports data and odds provider and part of Kambi Group, is pleased to announce a multi-year partnership with Kindred Group, one of the world’s leading online betting and gaming operators, to provide its full range of best-in-class esports betting solutions.
Abios will supply its complete esports package, including odds, data, widgets and always-on content, to Kindred’s Unibet and 32Red brands, providing the operator’s in-house sportsbook with unrivalled esports betting experiences.
Leveraging Kambi’s Odds Feed+ API, Abios will deliver its high-uptime odds feed which includes comprehensive esoccer and ebasketball coverage, as well as leading esports titles such as Counter-Strike 2, League of Legends, Dota 2 and VALORANT. Utilising automated modelling, Abios’ low latency odds feed utilises official tournament data to power leading features such as bet builder and player props.
The new agreement is in addition to the Esports odds service Abios currently provides to Kindred as part of Kambi’s Turnkey Sportsbook service.
Anton Janér, Managing Director and Co-founder of Abios, said: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”
Ben Colley, Sportsbook Director of Kindred Group, added: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”
The post Abios partners with Kindred Group to provide full esports betting solutions appeared first on European Gaming Industry News.
eSports
BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.
Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.
“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”
Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”
The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.
eSports
Sony’s INZONE Becomes Main Partner of VCT EMEA

Sony’s gaming gear brand, INZONE, has become the Main Partner and the Official Gaming Display Partner of VCT EMEA for the next two years.
The gaming gear brand has previously supported the VCT as the Official Headset Partner and currently sponsors two VALORANT teams: Fnatic (EMEA) and ZETA DIVISION (APAC).
The deal will see INZONE equip the coach rooms, practice areas and co-stream rooms with top-of-the-range INZONE M10S OLED monitors, giving players, teams and broadcast partners the opportunity to use and test the equipment. In addition, fans attending the Riot Games Arena in Berlin will also get the chance to try out the monitors at the 1v1 station in the fanzone during VCT EMEA showdays.
“INZONE has become a major player in the pro-gaming performance scene, so we’re delighted to bring them on board as a partner of VCT EMEA for the next two years. Their continued support of our esports scene and commitment to serving the evolving needs of the gaming community through cutting-edge technology makes this a truly exciting collaboration,” Daniel Ringland, Head of VALORANT Esports EMEA, said.
The post Sony’s INZONE Becomes Main Partner of VCT EMEA appeared first on European Gaming Industry News.
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