Caesars Entertainment

YOUR APP IS READY, EMPEROR! CAESARS ENTERTAINMENT LAUNCHES CAESARS SPORTSBOOK ALL-NEW MOBILE SPORTS BETTING APP WITH NATIONAL MARKETING CAMPAIGN

Published

5 years ago

August 4, 2021

Caesars Entertainment, Inc. unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.

Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships

The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the gate, providing an expansive array of wagering opportunities, including live in-game betting. With the power of the Caesars Empire behind it, Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

The Caesars Sportsbook brand leads in market access for legalized sports betting and has the most retail locations in the US. Caesars Sportsbook will also be launched outside of the Company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the Company’s presence in key gaming markets.

To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand’s vision. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook and earning Caesars Rewards.

“Sports bettors deserve a sports betting experience that treats them like royalty,” said Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

Caesars is the official casino sponsor and an official sports betting partner of the NFL. The Company also has partnerships with the NBA, NHL, MLB, and several individual teams. Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome. Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.

Caesars Entertainment

The Resort at Summerlin to Open New Caesars Sportsbook

Published

3 weeks ago

February 27, 2026

GamingAmericas.com

the-resort-at-summerlin-to-open-new-caesars-sportsbook

Caesars Entertainment and The Resort at Summerlin will celebrate the official grand opening of Caesars Race & Sportsbook at The Resort at Summerlin with a ribbon-cutting ceremony and ceremonial first bet on Tuesday, 3 March.

The event will feature former Vegas Golden Knights defenseman Deryk Engelland, along with remarks from Eric Hession, President of Caesars Digital, and Michelle McHugh, Vice President and General Manager of The Resort at Summerlin. Following the opening, there will also be a special VGK Watch Party inside the new sportsbook for the 4 p.m. Golden Knights game with special giveaways and promotional offers for sports fans.

Caesars Race & Sportsbook at The Resort at Summerlin is the first Caesars Sportsbook location to open in Summerlin.

The post The Resort at Summerlin to Open New Caesars Sportsbook appeared first on Americas iGaming & Sports Betting News.

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia

Published

3 months ago

December 18, 2025

Wladimir P.

wazdan-strengthens-us-footprint-with-launch-on-caesars-entertainment’s-online-casino-platforms-in-west-virginia

Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.

West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Sticky to Infinity, with each designed to elevate entertainment and deliver measurable growth for operators.

The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.

“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.

“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”

The post Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

Caesars Entertainment

Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule

Published

6 months ago

September 18, 2025

GamingAmericas.com

caesars-entertainment-unveils-domestic-wsop-online-2025-fall-bracelet-schedule

Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.

The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.

All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.

The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.

“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.

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