Caesars Entertainment

YOUR APP IS READY, EMPEROR! CAESARS ENTERTAINMENT LAUNCHES CAESARS SPORTSBOOK ALL-NEW MOBILE SPORTS BETTING APP WITH NATIONAL MARKETING CAMPAIGN

Published

5 years ago

August 4, 2021

Caesars Entertainment, Inc. unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.

Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships

The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the gate, providing an expansive array of wagering opportunities, including live in-game betting. With the power of the Caesars Empire behind it, Caesars Sportsbook offers flexible limits on the bets players want to make as well as exclusive profit boosts. In celebration of the launch, first-time Caesars Sportsbook app users will have the opportunity to place their first bet, up to $5,000, risk-free.

The Caesars Sportsbook brand leads in market access for legalized sports betting and has the most retail locations in the US. Caesars Sportsbook will also be launched outside of the Company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino, expanding the Company’s presence in key gaming markets.

To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid sports fan, Smoove seamlessly aligns with the brand’s vision. The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans who’s already playing on Caesars Sportsbook and earning Caesars Rewards.

“Sports bettors deserve a sports betting experience that treats them like royalty,” said Chris Holdren, Co-President of Caesars Digital. “In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships.”

Caesars is the official casino sponsor and an official sports betting partner of the NFL. The Company also has partnerships with the NBA, NHL, MLB, and several individual teams. Caesars recently announced an expanded partnership with the New Orleans Saints resulting in their iconic stadium being renamed the Caesars Superdome. Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.

Aristocrat Interactive

Caesars Launches Aristocrat’s Online Slot Titles in West Virginia

Published

2 weeks ago

March 26, 2026

GamingAmericas.com

caesars-launches-aristocrat’s-online-slot-titles-in-west-virginia

Caesars Entertainment has become the first online casino operator to launch a beloved suite of online slot titles from Aristocrat Interactive. The debut lineup is now live in West Virginia across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, solidifying Caesars’ position as a leader in bringing well-known land-based brands to regulated iGaming markets.

The initial exclusive rollout features standout Aristocrat titles, including 5 Dragons, Fu Dai Lian Lian Panda, and Super Mouse Grand. With these games now live, Caesars will continue to expand its West Virginia catalogue with the addition of other popular Aristocrat Interactive releases, including Mo’ Mummy and Buffalo, two of the most iconic slot franchises on casino floors across North America, as well as coordinate targeted promotions and Caesars Rewards experiences for eligible players.

“So many of our players have discovered Aristocrat’s titles while visiting our resorts in Las Vegas or traveling to other Caesars destinations and we are excited to be the first to bring that same experience online in West Virginia. With these popular titles now live on our platforms, players can enjoy the games they know and love with the rewards and reliability they expect from Caesars,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“Caesars has been an important partner in bringing our content to players across the country and we are excited to see this portfolio now live in West Virginia. Expanding access through Caesars’ platforms allows us to reach more players in a way that feels both familiar and fresh,” said Dylan Slaney, CEO at Aristocrat Interactive.

The launch reflects Caesars’ ongoing strategy of providing industry-leading gameplay options to players across all approved jurisdictions through collaboration with top-tier game studios. Aristocrat titles are now available on Caesars’ premier online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

While the Aristocrat titles are exclusive to Caesars’ online platforms in West Virginia, Caesars’ online casino platforms are accessible on iOS, Android and desktop for players 21 and older in New Jersey, Pennsylvania, Michigan, and Ontario, Canada. These platforms offer an elevated online casino experience with exclusive Caesars-branded games, high-limit slots, private live dealer tables, linked progressive jackpots, poker, and roulette variations and more.

The post Caesars Launches Aristocrat’s Online Slot Titles in West Virginia appeared first on Americas iGaming & Sports Betting News.

Caesars Entertainment

The Resort at Summerlin to Open New Caesars Sportsbook

Published

1 month ago

February 27, 2026

GamingAmericas.com

the-resort-at-summerlin-to-open-new-caesars-sportsbook

Caesars Entertainment and The Resort at Summerlin will celebrate the official grand opening of Caesars Race & Sportsbook at The Resort at Summerlin with a ribbon-cutting ceremony and ceremonial first bet on Tuesday, 3 March.

The event will feature former Vegas Golden Knights defenseman Deryk Engelland, along with remarks from Eric Hession, President of Caesars Digital, and Michelle McHugh, Vice President and General Manager of The Resort at Summerlin. Following the opening, there will also be a special VGK Watch Party inside the new sportsbook for the 4 p.m. Golden Knights game with special giveaways and promotional offers for sports fans.

Caesars Race & Sportsbook at The Resort at Summerlin is the first Caesars Sportsbook location to open in Summerlin.

The post The Resort at Summerlin to Open New Caesars Sportsbook appeared first on Americas iGaming & Sports Betting News.

Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia

Published

4 months ago

December 18, 2025

Wladimir P.

wazdan-strengthens-us-footprint-with-launch-on-caesars-entertainment’s-online-casino-platforms-in-west-virginia

Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.

West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins Grand Gold Edition, Magic Spins and Hot Slot: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity, Hold the Jackpot and Sticky to Infinity, with each designed to elevate entertainment and deliver measurable growth for operators.

The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.

“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.

“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”

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