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NSoft business overview – 2021 summer edition

Published

5 years ago

August 2, 2021

George Miller

Reading Time: 5 minutes

Doing Business in Q2 2021

The exceptional first quarter of the year is followed by the equally promising Q2

Lucky Six, Greyhound Races and Roulette are still the most popular games

The casino team is announcing hot autumn in terms of new releases

By Dražan Planinić, NSoft COO

The event that all sports fans have been patiently waiting for started a few days ago and here in NSoft we walk the talk when it comes to the Olympic Games motto. Now, we are offering even Faster games with our Lightning games portfolio including Lightning Lucky Six, Lightning Roulette, Kolor and Slingshot. We go Higher with new customers in Q2 and finally, our teams are growing Stronger with every new employee.

In that spirit, we have continued with the business growth in Q2 2021. NSoft has its footprint in four new countries, and the client base grew by 23 new betting operators – mainly operating through online channels.

Exceptional Q1 2021 is followed by the equally strong second quarter
The first quarter of the year in NSoft was exceptional. Every aspect of our business was in full swing. The quarterly result reassured us that the path we took for 2021 is the right one as the growth continues in Q2 2021 across channels.

Keno is a single game with the most impressive growth in the number of tickets in Q2 2021. The ticket number grew by 58%, mainly thanks to the several new LATAM customers and one African betting operator that has extended its business with NSoft from brick-and-mortar to web channel.

Shortlisted for the Global Gaming Award and EGR B2B 2021 Speaking of great products and business solutions from NSoft, we are proud to say that NSoft has been shortlisted for the prestigious Global Gaming Awards in the category Product Launch of the Year. The nomination has come for the game Virtual Penalty Shootout – a marvellous virtual game created in-house by NSoft’s 3D animation team and game development.

Another validation of our work has come in the form of an impressive nine nominations for the EGR B2B Awards. NSoft’s achievements have been recognized in the following categories: Sportsbook platform supplier, Virtual sports supplier, Sports betting supplier, Multi-channel supplier, Lottery supplier, In-play betting software, Innovation in sports betting software, Bingo Supplier and Best customer service.

Lucky Six, Greyhound Races and Roulette – the most played games
The most popular NSoft’s betting game is Lucky Six, our evergreen, with Greyhound Races as a runner-up and Roulette in third place. As for Roulette, the game was released on terminals for the Romanian operator Superbet in Q2 2021.

In the previous quarter, we released two Lightning games: Lightning Roulette and Lightning Lucky Six. For now, the trends are promising and the African operator Sima Communication is a good example. In less than a month, players’ engagement positioned the games in third place on this operator’s web.

New games from our game development team

NSoft offers games that are designed for users’ delight with innovative design, stability in the backend, engaging graphics, user-friendly interfaces and intuitive navigation. In Q2 2021, the game development unit continued to work on new games focusing on online delivery channels and casino content. As a result, we released two new games at the beginning of July: Kolor and Slingshot 6 – both super-fast and straightforward to play.

Kolor, as its name suggests, is all about betting on colours. A classic wheel is divided into 32 fields coloured with four different shades: purple, blue, red and yellow. The number of coloured fields deferred so does the odds.

Emphasis on casino games

Slingshot 6 is a casino game version of our most popular game Lucky Six, with 35 out of 48 numbers randomly generated in a single spin for every player separately. There are several betting options for the players, and talking about speed, the duration of the spin in turbo mode of the game is just four seconds. You should try it yourself.

We continue to enrich our game portfolio with new exciting content. NSoft offers a great variety of games in the casino segment for our customers via third-party integration, thanks to partnerships with some of the best casino aggregators. Nevertheless, the NSoft development team diligently works on new casino content, and we are looking forward to presenting it in the following period.

By the third quarter-end, NSoft will offer a completely new in-house built Casino slot portfolio.

New modules within Seven Sportsbook platform

Seven Sportsbook platform team has announced three new features. The first one is a new CRM, and it will be Optimove’s solution integrated into our platform. Optimove is a well-known name in the industry when it comes to CRM and relationship marketing solutions for the gaming and betting niches. Their Client Relationship Management (CRM) module will help our clients scale the data and understand and expand their business even more.

The second novelty is the upcoming integration of the Xtremepush module for the online channel, emphasising mobile apps. Push notifications are a handy communication platform. Betting operators can benefit from it on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.

In parallel to this, the team is upgrading the Live betting user interface for the terminals.

Stark betting terminals – going strong in new markets

Stark’s premium betting terminals found their way to two new markets, with one of them being Turkey via strategic partnership with

DOKA BILISIM. Turkey is not just the new market for Stark, but for betting terminals in general. We are thrilled to be the first one ever to enter this market with excellent growth potential.

Talking in numbers, NSoft’s hardware unit Stark has shipped 25% more terminals in Q2 2021 compared to the previous quarter. Further expansion of the production capacity required a new workforce, so Q2 2021 ended with 50% more employees. This period was also marked by the modernisation of the production line, which doubled the production capacity.

Vision improved with new multitenancy VMS (video management system)

Constant upgrades of NSoft Vision software has led to the multitenancy video management system. We have grown to the point where we need a unique platform through which we will scale down a large number of clients, members (users) and their permissions as well as individual locations and cameras.

Additionally, the team has been working on a Vision help centre to provide a single point of contact for customers, knowledge lake and customer self-service.

Every business is a people’s business.

As we are growing financially and increasing our market share, we also nurture and straighten our most valuable resource – employees! In Q2 2021, besides reinforcement in the Stark division, 19 new colleagues joined the NSoft team, exclusively in tech-related positions. As the summer is a slow period in general, most companies exploit this short brief to focus on education. We are not an exception. In June, we opened an internship application process to select eight new prospects who now got the opportunity to work in NSoft for two months. The NSoft Summership programme was successfully rolled out at the beginning of July, and we are happy to have young, motivated and talented candidates as our colleagues this summer.

B2B

BetConstruct AI names Lena Yasir CEO

Published

2 hours ago

June 10, 2026

Wladimir P.

Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Digital Media

Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing

Published

2 hours ago

June 10, 2026

Wladimir P.

latam-intersect-flags-prime-time-world-cup-2026-as-a-reset-for-latam-sports-marketing

Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.

Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.

The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.

Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.

The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.

A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.

The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework

The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Claudia Daré partner and co-founder of Latam Intersect.

Sports marketing will change in Latin America during the 2026 World Cup

Published

2 hours ago

June 10, 2026

GamingAmericas.com

sports-marketing-will-change-in-latin-america-during-the-2026-world-cup

The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.

The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.

With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.

An audience that no longer watches football in silence

The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.

The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.

“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.

Three profiles, three different conversations

Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.

To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.

Prime time as a strategic window

One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.

“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.

The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.

The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.

Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.

The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.

The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.