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NSoft business overview – 2021 summer edition
Doing Business in Q2 2021
The exceptional first quarter of the year is followed by the equally promising Q2
Lucky Six, Greyhound Races and Roulette are still the most popular games
The casino team is announcing hot autumn in terms of new releases
By Dražan Planinić, NSoft COO
The event that all sports fans have been patiently waiting for started a few days ago and here in NSoft we walk the talk when it comes to the Olympic Games motto. Now, we are offering even Faster games with our Lightning games portfolio including Lightning Lucky Six, Lightning Roulette, Kolor and Slingshot. We go Higher with new customers in Q2 and finally, our teams are growing Stronger with every new employee.
In that spirit, we have continued with the business growth in Q2 2021. NSoft has its footprint in four new countries, and the client base grew by 23 new betting operators – mainly operating through online channels.
Exceptional Q1 2021 is followed by the equally strong second quarter
The first quarter of the year in NSoft was exceptional. Every aspect of our business was in full swing. The quarterly result reassured us that the path we took for 2021 is the right one as the growth continues in Q2 2021 across channels.
Keno is a single game with the most impressive growth in the number of tickets in Q2 2021. The ticket number grew by 58%, mainly thanks to the several new LATAM customers and one African betting operator that has extended its business with NSoft from brick-and-mortar to web channel.
Shortlisted for the Global Gaming Award and EGR B2B 2021 Speaking of great products and business solutions from NSoft, we are proud to say that NSoft has been shortlisted for the prestigious Global Gaming Awards in the category Product Launch of the Year. The nomination has come for the game Virtual Penalty Shootout – a marvellous virtual game created in-house by NSoft’s 3D animation team and game development.
Another validation of our work has come in the form of an impressive nine nominations for the EGR B2B Awards. NSoft’s achievements have been recognized in the following categories: Sportsbook platform supplier, Virtual sports supplier, Sports betting supplier, Multi-channel supplier, Lottery supplier, In-play betting software, Innovation in sports betting software, Bingo Supplier and Best customer service.
Lucky Six, Greyhound Races and Roulette – the most played games
The most popular NSoft’s betting game is Lucky Six, our evergreen, with Greyhound Races as a runner-up and Roulette in third place. As for Roulette, the game was released on terminals for the Romanian operator Superbet in Q2 2021.
In the previous quarter, we released two Lightning games: Lightning Roulette and Lightning Lucky Six. For now, the trends are promising and the African operator Sima Communication is a good example. In less than a month, players’ engagement positioned the games in third place on this operator’s web.
New games from our game development team
NSoft offers games that are designed for users’ delight with innovative design, stability in the backend, engaging graphics, user-friendly interfaces and intuitive navigation. In Q2 2021, the game development unit continued to work on new games focusing on online delivery channels and casino content. As a result, we released two new games at the beginning of July: Kolor and Slingshot 6 – both super-fast and straightforward to play.
Kolor, as its name suggests, is all about betting on colours. A classic wheel is divided into 32 fields coloured with four different shades: purple, blue, red and yellow. The number of coloured fields deferred so does the odds.
Emphasis on casino games
Slingshot 6 is a casino game version of our most popular game Lucky Six, with 35 out of 48 numbers randomly generated in a single spin for every player separately. There are several betting options for the players, and talking about speed, the duration of the spin in turbo mode of the game is just four seconds. You should try it yourself.
We continue to enrich our game portfolio with new exciting content. NSoft offers a great variety of games in the casino segment for our customers via third-party integration, thanks to partnerships with some of the best casino aggregators. Nevertheless, the NSoft development team diligently works on new casino content, and we are looking forward to presenting it in the following period.
By the third quarter-end, NSoft will offer a completely new in-house built Casino slot portfolio.
New modules within Seven Sportsbook platform
Seven Sportsbook platform team has announced three new features. The first one is a new CRM, and it will be Optimove’s solution integrated into our platform. Optimove is a well-known name in the industry when it comes to CRM and relationship marketing solutions for the gaming and betting niches. Their Client Relationship Management (CRM) module will help our clients scale the data and understand and expand their business even more.
The second novelty is the upcoming integration of the Xtremepush module for the online channel, emphasising mobile apps. Push notifications are a handy communication platform. Betting operators can benefit from it on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.
In parallel to this, the team is upgrading the Live betting user interface for the terminals.
Stark betting terminals – going strong in new markets
Stark’s premium betting terminals found their way to two new markets, with one of them being Turkey via strategic partnership with
DOKA BILISIM. Turkey is not just the new market for Stark, but for betting terminals in general. We are thrilled to be the first one ever to enter this market with excellent growth potential.
Talking in numbers, NSoft’s hardware unit Stark has shipped 25% more terminals in Q2 2021 compared to the previous quarter. Further expansion of the production capacity required a new workforce, so Q2 2021 ended with 50% more employees. This period was also marked by the modernisation of the production line, which doubled the production capacity.
Vision improved with new multitenancy VMS (video management system)
Constant upgrades of NSoft Vision software has led to the multitenancy video management system. We have grown to the point where we need a unique platform through which we will scale down a large number of clients, members (users) and their permissions as well as individual locations and cameras.
Additionally, the team has been working on a Vision help centre to provide a single point of contact for customers, knowledge lake and customer self-service.
Every business is a people’s business.
As we are growing financially and increasing our market share, we also nurture and straighten our most valuable resource – employees! In Q2 2021, besides reinforcement in the Stark division, 19 new colleagues joined the NSoft team, exclusively in tech-related positions. As the summer is a slow period in general, most companies exploit this short brief to focus on education. We are not an exception. In June, we opened an internship application process to select eight new prospects who now got the opportunity to work in NSoft for two months. The NSoft Summership programme was successfully rolled out at the beginning of July, and we are happy to have young, motivated and talented candidates as our colleagues this summer.
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A discussão sobre a proibição de apostas online no Brasil ressurge em um momento sensível do debate público, marcado por soluções simplistas para temas complexos.
Neste artigo, Thiago Iusim, fundador e CEO da Betshield Responsible Gaming, analisa os paralelos entre o mercado de cigarros eletrônicos e o setor de ‘Bets’, destacando como a tentativa de eliminar uma atividade por decreto tende a empurrá-la para a informalidade.
Para ele, a experiência brasileira mostra que proibir não extingue mercados — apenas reduz a capacidade de controle do Estado e amplia riscos para o consumidor.
O Brasil já viu esse filme antes.
Existe uma solução mágica que sempre reaparece no debate público brasileiro, normalmente em período eleitoral, quando um tema se torna politicamente incômodo: proibir.
A lógica é sedutora. No discurso, o “problema” desaparece. Na prática, ele apenas muda de endereço.
O caso dos cigarros eletrônicos mostra isso com clareza.
Os vapes nunca foram autorizados no país. São oficialmente proibidos desde 2009. Em teoria, portanto, não deveriam existir em terras tupiniquins. Na prática, estão por toda parte, sem controle sanitário, sem fiscalização efetiva e sem qualquer garantia sobre a procedência do produto.
A proibição não eliminou o mercado. Apenas eliminou a possibilidade de cercá-lo com regras.
Uma reportagem recente da CNN sobre o avanço das apreensões de cigarros eletrônicos ajuda a dimensionar esse fenômeno. O país não acabou com os vapes. Apenas empurrou esse mercado para um ambiente onde o Estado perdeu capacidade de controle.
O Estado proibiu. O crime organizado agradeceu e aplaudiu de pé.
Essa experiência ajuda a entender o momento atual do debate sobre apostas online no Brasil.
As bets já existiam antes da Lei 14.790/2023. Durante anos, o país conviveu com um mercado ativo, acessível pela internet e operando a partir do exterior, sem arrecadação, sem supervisão e sem instrumentos efetivos de proteção ao consumidor.
A atividade não surgiu com a lei. A lei surgiu porque ela já existia.
Regular foi a forma racional de trazer esse mercado para dentro de um ambiente controlável, com licenças, outorgas, identificação de usuários, prevenção à lavagem de dinheiro, regras de publicidade, mecanismos de proteção ao jogador.
Dezesseis meses depois, o debate público volta a flertar com a mesma solução simplista aplicada aos vapes: a ideia de que proibir faria a atividade desaparecer.
A essa altura, já deveríamos saber que não funciona assim.
No caso das apostas, o Brasil havia escolhido um caminho diferente: regular para controlar. Proteger o cidadão e a economia popular.
Voltar agora a discutir proibição como resposta para um mercado que já existe seria mais do que um erro regulatório.
Seria uma contradição histórica.
Ou, talvez, apenas a manifestação mais confortável de um certo moralismo público que prefere empurrar a atividade para a clandestinidade em vez de reconhecer sua existência.
No plano do discurso, a proibição pode soar vitoriosa. Na prática, ela serve apenas como embalagem moralmente confortável para soluções apressadas e politicamente convenientes.
Isso não passa de fantasia eleitoral. E, desta vez, ninguém poderá dizer que não conhecia o roteiro.
Thiago Iusim
Fundador e CEO da Betshield Responsible Gaming
The post Bets, vapes e a ilusão da proibição appeared first on Americas iGaming & Sports Betting News.
The debate over banning online betting in Brazil is resurfacing at a sensitive moment in the public discourse, marked by simplistic solutions to complex issues.
In this article, Thiago Iusim, founder and CEO of Betshield Responsible Gaming, analyzes the parallels between the electronic cigarette market and the ‘Bets’ sector, highlighting how attempts to eliminate an activity by decree tend to push it into informality.
According to him, the Brazilian experience shows that prohibition does not eliminate markets — it merely reduces the State’s ability to control them and increases risks for consumers.
Brazil has seen this movie before.
There is a magic solution that always seems to return to public debate, especially in election season, whenever an issue becomes politically inconvenient: ban it.
The logic is seductive. In the political narrative, the issue disappears. In real life, it simply moves elsewhere.
E-cigarettes make that point painfully clear.
Vapes have never been authorized in Brazil. They have been officially banned since 2009. In theory, they should not exist. In practice, they are everywhere, sold through social media, messaging apps, marketplaces, street vendors, and small retail shops, with no sanitary controls, no effective oversight, and no real guarantee of origin.
Prohibition did not eliminate the market.
It only eliminated the possibility of surrounding that market with rules.
A recent CNN report on the surge in e-cigarette seizures helps show the scale of the problem. Brazil did not get rid of vapes. It simply pushed the market into an environment where the state lost the capacity to control it.
The state banned it. Organized crime applauded.
That experience helps explain the current debate around online betting in Brazil.
Bets existed long before Law 14,790/2023. For years, Brazil lived with an active market operating online and from abroad, with no local tax collection, no regulatory oversight, and no effective consumer protection tools.
The activity did not emerge because of the law. The law emerged because the activity already existed.
Regulation was the rational response. It was the way to bring an already existing market into a controllable framework, with licenses, concession fees, user identification, anti-money laundering requirements, advertising rules, and player protection mechanisms.
And yet, just eighteen months later, public debate is once again flirting with the same simplistic solution applied to vapes: the fantasy that prohibition would make the activity disappear.
By now, Brazil should know better.
In the case of betting, the country had chosen a different path: regulate in order to control. Protect consumers. Protect the broader economy.
To now return to prohibition as a response to a market that already exists would be more than a regulatory mistake.
It would be a historical contradiction.
Or perhaps simply the most comfortable expression of a certain kind of public moralism that would rather push an activity into the shadows than acknowledge its existence.
In political discourse, prohibition can sound like victory.
In practice, it often functions as morally comfortable packaging for rushed and politically convenient decisions.
This is nothing more than electoral fantasy. And this time, no one will be able to say they did not know how the story would end.
Thiago Iusim
Founder and CEO of Betshield Responsible Gaming
The post Sports Betting, E-cigarettes and the Illusion of Prohibition appeared first on Americas iGaming & Sports Betting News.
En un artículo exclusivo para Gaming Americas, Udo Seckelmann, socio de Bichara e Motta Advogados, analiza cómo el mercado brasileño de iGaming ha entrado en una nueva fase de madurez tras el BiS SiGMA South America 2026.
Dejando atrás las expectativas regulatorias, la industria ahora enfrenta presiones reales a nivel operativo, político y económico, lo que plantea interrogantes clave sobre la sostenibilidad, la fiscalización y el equilibrio entre crecimiento y protección del consumidor en uno de los mercados de apuestas más dinámicos del mundo.
En un artículo exclusivo para Gaming Americas, Udo Seckelmann, socio de Bichara e Motta Advogados, analiza cómo el mercado brasileño de iGaming ha entrado en una nueva fase de madurez tras el BiS SiGMA South America 2026. Dejando atrás las expectativas regulatorias, la industria ahora enfrenta presiones operativas, políticas y económicas reales, lo que plantea preguntas críticas sobre sostenibilidad, aplicación normativa y el equilibrio entre crecimiento y protección del consumidor en uno de los mercados de apuestas más dinámicos del mundo.
BiS SiGMA 2026 dejó en claro que la conversación en torno al sector de apuestas en Brasil ha cambiado de forma fundamental. La industria ya no se discute como una oportunidad futura moldeada por expectativas regulatorias, sino como un ecosistema en funcionamiento sujeto a presiones del mundo real. Con el marco regulatorio en vigor y operadores activos, el foco se ha desplazado hacia cómo se comporta realmente el mercado bajo regulación y en qué puntos ese marco está siendo puesto a prueba.
Este cambio fue evidente tanto en la calidad de las discusiones como en el perfil de los participantes. En ediciones anteriores, gran parte del debate se centraba en el marco regulatorio ideal, la tributación y las estrategias de entrada al mercado. En 2026, el foco se trasladó hacia temas más sofisticados y, en muchos sentidos, más desafiantes: implementación regulatoria, fiscalización y el equilibrio entre crecimiento y protección del consumidor.
Un elemento adicional que permeó muchas de las discusiones fue el reciente endurecimiento del discurso político hacia el sector. Declaraciones del Presidente que sugieren la posible eliminación del mercado regulado de apuestas, así como iniciativas en el Congreso orientadas a restringir de forma amplia la publicidad del sector, revelan preocupaciones legítimas sobre externalidades negativas, pero también un riesgo concreto de que la política pública se diseñe de forma desconectada de la nueva realidad regulatoria.
La crítica aquí no se dirige a la preocupación por la protección del consumidor, que es sin duda esencial, sino a la forma en que se ha llevado a cabo este debate. Medidas prohibitivas o excesivamente restrictivas, particularmente en el ámbito de la publicidad, tienden a producir efectos adversos ya observados en otras jurisdicciones: menor capacidad de canalización hacia el mercado regulado, fortalecimiento de operadores ilegales y debilitamiento de los propios mecanismos de protección al consumidor.
En este contexto, la publicidad no debe ser vista únicamente como un factor de riesgo, sino también como una herramienta de política pública. Es a través de la publicidad que los operadores licenciados pueden diferenciarse de entidades no reguladas, comunicar prácticas de juego responsable y operar dentro de parámetros auditables. Las restricciones desproporcionadas, en la práctica, reducen la visibilidad de quienes están sujetos a regulación, al tiempo que amplían el espacio para quienes operan fuera de ella.
Además, la inestabilidad del discurso político, especialmente cuando coquetea con escenarios de prohibición tras años de esfuerzos para estructurar un mercado regulado, genera una importante inseguridad jurídica. Las inversiones realizadas bajo un marco regulatorio reciente son reevaluadas, los costos de cumplimiento aumentan y el apetito de nuevos entrantes tiende a disminuir. En última instancia, esto afecta no solo el desarrollo del sector, sino también la recaudación del gobierno y los objetivos regulatorios originales perseguidos por el Estado.
Otro tema clave discutido durante el evento fue el impacto del aumento de la carga impositiva, particularmente tras el incremento del Gaming Tax, sobre la competitividad del mercado regulado. Existe una preocupación legítima de que un entorno excesivamente gravoso, combinado con fuertes restricciones publicitarias, pueda generar un escenario económicamente inviable para los operadores licenciados, incentivando nuevamente la migración hacia el mercado no regulado.
Otro punto destacado del evento fue el debate en torno al rol de los intermediarios tecnológicos, incluidos los market makers en segmentos emergentes como los prediction markets. La expansión de estos modelos plantea importantes interrogantes regulatorios: en qué medida los marcos existentes son suficientes para acomodar estas innovaciones y cuándo será necesario avanzar hacia regímenes regulatorios específicos, posiblemente bajo la supervisión de autoridades como el regulador del mercado de valores.
Una comparación con ediciones anteriores de BiS SiGMA demuestra claramente la creciente madurez del sector. Si Brasil alguna vez fue visto como una gran promesa, hoy es una realidad compleja que requiere ajustes finos y coordinación institucional. La agenda ha pasado de la apertura del mercado a la gobernanza, ahora bajo un escrutinio político y social mucho más intenso.
Por último, un aspecto que merece especial atención es la creciente profesionalización de todos los actores involucrados. Operadores, reguladores, proveedores de servicios e incluso el debate público han evolucionado significativamente. Hoy existe una comprensión más clara de que el éxito del mercado brasileño depende de su credibilidad y de su sostenibilidad a largo plazo.
Udo Seckelmann
Socio del área de Gambling & Crypto en Bichara e Motta Advogados
The post Los nuevos desafíos de la industria del iGaming en 2026 appeared first on Americas iGaming & Sports Betting News.
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