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NSoft business overview – 2021 summer edition
Doing Business in Q2 2021
The exceptional first quarter of the year is followed by the equally promising Q2
Lucky Six, Greyhound Races and Roulette are still the most popular games
The casino team is announcing hot autumn in terms of new releases
By Dražan Planinić, NSoft COO
The event that all sports fans have been patiently waiting for started a few days ago and here in NSoft we walk the talk when it comes to the Olympic Games motto. Now, we are offering even Faster games with our Lightning games portfolio including Lightning Lucky Six, Lightning Roulette, Kolor and Slingshot. We go Higher with new customers in Q2 and finally, our teams are growing Stronger with every new employee.
In that spirit, we have continued with the business growth in Q2 2021. NSoft has its footprint in four new countries, and the client base grew by 23 new betting operators – mainly operating through online channels.
Exceptional Q1 2021 is followed by the equally strong second quarter
The first quarter of the year in NSoft was exceptional. Every aspect of our business was in full swing. The quarterly result reassured us that the path we took for 2021 is the right one as the growth continues in Q2 2021 across channels.
Keno is a single game with the most impressive growth in the number of tickets in Q2 2021. The ticket number grew by 58%, mainly thanks to the several new LATAM customers and one African betting operator that has extended its business with NSoft from brick-and-mortar to web channel.
Shortlisted for the Global Gaming Award and EGR B2B 2021 Speaking of great products and business solutions from NSoft, we are proud to say that NSoft has been shortlisted for the prestigious Global Gaming Awards in the category Product Launch of the Year. The nomination has come for the game Virtual Penalty Shootout – a marvellous virtual game created in-house by NSoft’s 3D animation team and game development.
Another validation of our work has come in the form of an impressive nine nominations for the EGR B2B Awards. NSoft’s achievements have been recognized in the following categories: Sportsbook platform supplier, Virtual sports supplier, Sports betting supplier, Multi-channel supplier, Lottery supplier, In-play betting software, Innovation in sports betting software, Bingo Supplier and Best customer service.
Lucky Six, Greyhound Races and Roulette – the most played games
The most popular NSoft’s betting game is Lucky Six, our evergreen, with Greyhound Races as a runner-up and Roulette in third place. As for Roulette, the game was released on terminals for the Romanian operator Superbet in Q2 2021.
In the previous quarter, we released two Lightning games: Lightning Roulette and Lightning Lucky Six. For now, the trends are promising and the African operator Sima Communication is a good example. In less than a month, players’ engagement positioned the games in third place on this operator’s web.
New games from our game development team
NSoft offers games that are designed for users’ delight with innovative design, stability in the backend, engaging graphics, user-friendly interfaces and intuitive navigation. In Q2 2021, the game development unit continued to work on new games focusing on online delivery channels and casino content. As a result, we released two new games at the beginning of July: Kolor and Slingshot 6 – both super-fast and straightforward to play.
Kolor, as its name suggests, is all about betting on colours. A classic wheel is divided into 32 fields coloured with four different shades: purple, blue, red and yellow. The number of coloured fields deferred so does the odds.
Emphasis on casino games
Slingshot 6 is a casino game version of our most popular game Lucky Six, with 35 out of 48 numbers randomly generated in a single spin for every player separately. There are several betting options for the players, and talking about speed, the duration of the spin in turbo mode of the game is just four seconds. You should try it yourself.
We continue to enrich our game portfolio with new exciting content. NSoft offers a great variety of games in the casino segment for our customers via third-party integration, thanks to partnerships with some of the best casino aggregators. Nevertheless, the NSoft development team diligently works on new casino content, and we are looking forward to presenting it in the following period.
By the third quarter-end, NSoft will offer a completely new in-house built Casino slot portfolio.
New modules within Seven Sportsbook platform
Seven Sportsbook platform team has announced three new features. The first one is a new CRM, and it will be Optimove’s solution integrated into our platform. Optimove is a well-known name in the industry when it comes to CRM and relationship marketing solutions for the gaming and betting niches. Their Client Relationship Management (CRM) module will help our clients scale the data and understand and expand their business even more.
The second novelty is the upcoming integration of the Xtremepush module for the online channel, emphasising mobile apps. Push notifications are a handy communication platform. Betting operators can benefit from it on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.
In parallel to this, the team is upgrading the Live betting user interface for the terminals.
Stark betting terminals – going strong in new markets
Stark’s premium betting terminals found their way to two new markets, with one of them being Turkey via strategic partnership with
DOKA BILISIM. Turkey is not just the new market for Stark, but for betting terminals in general. We are thrilled to be the first one ever to enter this market with excellent growth potential.
Talking in numbers, NSoft’s hardware unit Stark has shipped 25% more terminals in Q2 2021 compared to the previous quarter. Further expansion of the production capacity required a new workforce, so Q2 2021 ended with 50% more employees. This period was also marked by the modernisation of the production line, which doubled the production capacity.
Vision improved with new multitenancy VMS (video management system)
Constant upgrades of NSoft Vision software has led to the multitenancy video management system. We have grown to the point where we need a unique platform through which we will scale down a large number of clients, members (users) and their permissions as well as individual locations and cameras.
Additionally, the team has been working on a Vision help centre to provide a single point of contact for customers, knowledge lake and customer self-service.
Every business is a people’s business.
As we are growing financially and increasing our market share, we also nurture and straighten our most valuable resource – employees! In Q2 2021, besides reinforcement in the Stark division, 19 new colleagues joined the NSoft team, exclusively in tech-related positions. As the summer is a slow period in general, most companies exploit this short brief to focus on education. We are not an exception. In June, we opened an internship application process to select eight new prospects who now got the opportunity to work in NSoft for two months. The NSoft Summership programme was successfully rolled out at the beginning of July, and we are happy to have young, motivated and talented candidates as our colleagues this summer.
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Fiona Hickey
Hub88 Enters into Partnership with Games Inc
Hub88 has further strengthened its aggregation platform through a partnership with Games Inc, delivering the studio’s portfolio, shaped by more than a decade of close collaboration with operators, to its global network.
The deal introduces Games Inc’s range of more than 70 tried and tested titles to Hub88’s partners, including slots and table games, granting access to premium content developed with a focus on performance, engagement and player-first design.
Founded in 2012, Games Inc began as a bespoke slot developer for some of the world’s biggest operators, before transitioning into a fully independent global content provider.
For Hub88’s partners, Games Inc’s rich knowledge translates into a line-up designed with entertainment and high performance in mind. Each release seamlessly combines engaging mechanics, balanced maths, captivating graphics and immersive audiovisual effects for the ultimate experience.
The agreement further strengthens Hub88’s reputation for choosing partners with intriguing content and robust technology that drives success.
Ollie Castleman, Managing Director at Hub88, said: “Games Inc brings a level of experience and deep operator understanding that really stands out to us. They have spent years building custom games meticulously, and this is reflected in how their portfolio performs. Their content is shaped by real-world insight and data, and this will only bring further benefits to our operator network.”
Fiona Hickey, Managing Director at Games Inc, said: “Hub88 is a key partner for us, with their values, way of working and enduring reputation unlocking access to more brands worldwide. Their platform is technically excellent and significantly boosts our reach. We are confident that our style and creative approach will resonate with their partners across multiple global markets.”
The post Hub88 Enters into Partnership with Games Inc appeared first on Americas iGaming & Sports Betting News.
Brazil
The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0
The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.
It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.
This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.
The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.
Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.
This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.
The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.
The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.
The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.
ALT Sports Data
ALT Sports Data Announces a New Partnership with Caesars Entertainment
ALT Sports Data, a global leader in engagement solutions and official data for emerging sports, has announced a new partnership with Caesars Entertainment. The partnership powers a new, next-generation Formula 1 betting product for Caesars’ sports betting platforms, delivering one of the most advanced wagering experiences ever offered on motorsports across Caesars Sportsbook and William Hill digital and retail platforms.
Caesars Sportsbook and William Hill will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets. Built on sub-second latency data and hundreds of inputs per car, the platform enables dynamic pricing and continuous market recalibration throughout Formula 1 race weekends.
The product introduces a new category of Formula 1 betting, combining pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event, allowing for deeper and more accurate pricing across every lap.
“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1,” said Joe Dunnigan, CEO and Founder of ALT Sports Data.
“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend,” said Eric Hession, President of Caesars Digital.
In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones. These markets are designed to evolve in real time, enabling a true race-within-a-race experience for bettors.
As the Official and Exclusive Betting Data Supplier of Formula 1, ALT Sports Data is building the foundational infrastructure to support the sport’s growing focus on regulated sports betting and fan engagement. With Formula 1 increasing its investment in official betting partnerships and data-driven engagement, the expansion of sophisticated betting products represents a key strategic initiative for the league and its global ecosystem.
The agreement further establishes ALT Sports Data as a key infrastructure partner for sportsbooks and leagues seeking to unlock the next phase of growth in global sports betting through official data, advanced modeling, and real-time fan engagement.
The post ALT Sports Data Announces a New Partnership with Caesars Entertainment appeared first on Americas iGaming & Sports Betting News.
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