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NSoft business overview – 2021 summer edition

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Doing Business in Q2 2021

The exceptional first quarter of the year is followed by the equally promising Q2

Lucky Six, Greyhound Races and Roulette are still the most popular games

The casino team is announcing hot autumn in terms of new releases

By Dražan Planinić, NSoft COO

The event that all sports fans have been patiently waiting for started a few days ago and here in NSoft we walk the talk when it comes to the Olympic Games motto. Now, we are offering even Faster games with our Lightning games portfolio including Lightning Lucky Six, Lightning Roulette, Kolor and Slingshot. We go Higher with new customers in Q2 and finally, our teams are growing Stronger with every new employee.

In that spirit, we have continued with the business growth in Q2 2021. NSoft has its footprint in four new countries, and the client base grew by 23 new betting operators – mainly operating through online channels.

Exceptional Q1 2021 is followed by the equally strong second quarter
The first quarter of the year in NSoft was exceptional. Every aspect of our business was in full swing. The quarterly result reassured us that the path we took for 2021 is the right one as the growth continues in Q2 2021 across channels.

Keno is a single game with the most impressive growth in the number of tickets in Q2 2021. The ticket number grew by 58%, mainly thanks to the several new LATAM customers and one African betting operator that has extended its business with NSoft from brick-and-mortar to web channel.

Shortlisted for the Global Gaming Award and EGR B2B 2021 Speaking of great products and business solutions from NSoft, we are proud to say that NSoft has been shortlisted for the prestigious Global Gaming Awards in the category Product Launch of the Year. The nomination has come for the game Virtual Penalty Shootout – a marvellous virtual game created in-house by NSoft’s 3D animation team and game development.

Another validation of our work has come in the form of an impressive nine nominations for the EGR B2B Awards. NSoft’s achievements have been recognized in the following categories: Sportsbook platform supplier, Virtual sports supplier, Sports betting supplier, Multi-channel supplier, Lottery supplier, In-play betting software, Innovation in sports betting software, Bingo Supplier and Best customer service.

Lucky Six, Greyhound Races and Roulette – the most played games
The most popular NSoft’s betting game is Lucky Six, our evergreen, with Greyhound Races as a runner-up and Roulette in third place. As for Roulette, the game was released on terminals for the Romanian operator Superbet in Q2 2021.

In the previous quarter, we released two Lightning games: Lightning Roulette and Lightning Lucky Six. For now, the trends are promising and the African operator Sima Communication is a good example. In less than a month, players’ engagement positioned the games in third place on this operator’s web.

New games from our game development team

NSoft offers games that are designed for users’ delight with innovative design, stability in the backend, engaging graphics, user-friendly interfaces and intuitive navigation. In Q2 2021, the game development unit continued to work on new games focusing on online delivery channels and casino content. As a result, we released two new games at the beginning of July: Kolor and Slingshot 6 – both super-fast and straightforward to play.

Kolor, as its name suggests, is all about betting on colours. A classic wheel is divided into 32 fields coloured with four different shades: purple, blue, red and yellow. The number of coloured fields deferred so does the odds.

Emphasis on casino games

Slingshot 6 is a casino game version of our most popular game Lucky Six, with 35 out of 48 numbers randomly generated in a single spin for every player separately. There are several betting options for the players, and talking about speed, the duration of the spin in turbo mode of the game is just four seconds. You should try it yourself.

We continue to enrich our game portfolio with new exciting content. NSoft offers a great variety of games in the casino segment for our customers via third-party integration, thanks to partnerships with some of the best casino aggregators. Nevertheless, the NSoft development team diligently works on new casino content, and we are looking forward to presenting it in the following period.

By the third quarter-end, NSoft will offer a completely new in-house built Casino slot portfolio.

New modules within Seven Sportsbook platform

Seven Sportsbook platform team has announced three new features. The first one is a new CRM, and it will be Optimove’s solution integrated into our platform. Optimove is a well-known name in the industry when it comes to CRM and relationship marketing solutions for the gaming and betting niches. Their Client Relationship Management (CRM) module will help our clients scale the data and understand and expand their business even more.

The second novelty is the upcoming integration of the Xtremepush module for the online channel, emphasising mobile apps. Push notifications are a handy communication platform. Betting operators can benefit from it on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.

In parallel to this, the team is upgrading the Live betting user interface for the terminals.

Stark betting terminals – going strong in new markets

Stark’s premium betting terminals found their way to two new markets, with one of them being Turkey via strategic partnership with

DOKA BILISIM. Turkey is not just the new market for Stark, but for betting terminals in general. We are thrilled to be the first one ever to enter this market with excellent growth potential.

Talking in numbers, NSoft’s hardware unit Stark has shipped 25% more terminals in Q2 2021 compared to the previous quarter. Further expansion of the production capacity required a new workforce, so Q2 2021 ended with 50% more employees. This period was also marked by the modernisation of the production line, which doubled the production capacity.

Vision improved with new multitenancy VMS (video management system)

Constant upgrades of NSoft Vision software has led to the multitenancy video management system. We have grown to the point where we need a unique platform through which we will scale down a large number of clients, members (users) and their permissions as well as individual locations and cameras.

Additionally, the team has been working on a Vision help centre to provide a single point of contact for customers, knowledge lake and customer self-service.

Every business is a people’s business.

As we are growing financially and increasing our market share, we also nurture and straighten our most valuable resource – employees! In Q2 2021, besides reinforcement in the Stark division, 19 new colleagues joined the NSoft team, exclusively in tech-related positions. As the summer is a slow period in general, most companies exploit this short brief to focus on education. We are not an exception. In June, we opened an internship application process to select eight new prospects who now got the opportunity to work in NSoft for two months. The NSoft Summership programme was successfully rolled out at the beginning of July, and we are happy to have young, motivated and talented candidates as our colleagues this summer.

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Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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