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BetGames rebrand heralds new era of live gaming

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BetGames (formerly BetGames.TV), the award-winning live dealer betting games supplier, has unveiled a rebrand of its visual identity and communications with its WOW campaign, in a bold statement of intent.

The company has ambitious plans for further developing “a tier-one personal experience” for players. This approach has already led to BetGames becoming one of the world’s leading developers of live dealer betting products, and now also forms the backbone for plans to take its games to greater heights in entertainment.Beginning with the WOW campaign, the rebrand is an indication of how BetGames will further scale its offering, taking players and partners on a journey that firmly places entertainment first, through new and unique first-to-market games.

A key part of the rebrand is the re-launch of the BetGames website (https://www.betgames.tv), which further reinforces the company’s focus on solutions that offer unrivalled opportunities for operator and retail growth.Having developed its Malta Hub to spearhead global operations alongside the company’s Vilnius HQ, the vision of BetGames CEO Andreas Köberl is to establish the company as a “true bridge between sports betting and live casino for tier-one operators worldwide.”

He continued: “We embrace complexity but master simplicity – and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun. That alone is transformative in our industry.

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There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison. 

“The new logo, typography, communications and brand approach do more than offer broad appeal – it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”

Following a record-breaking 2020 for the studio, Aiste Garneviciene, COO at BetGames, added that the company is raring to go. “We’re coming up to our 10th anniversary, and it’s an incredibly proud moment for us. 

“Looking back at what we’ve achieved, we see that through hard work and great partnerships, we became the world’s leading developer of live broadcast fixed-odds and outcome-based games. 

“But as we planned the next 10 years of our journey, we realised that – with so many amazing new games in the pipeline – the time to refresh and best represent how we see ourselves was upon us. 

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“In short, we needed our company, our look and our communications to match our direction. This starts with our rebranding and our WOW campaign.”

BetGames is the industry’s most widely regulated live dealer betting games supplier, holding licences in multiplejurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

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Gaming in Germany Conference returns to Berlin November 11, 2025

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Gaming in Europe is pleased to announce that the 2025 Gaming in Germany Conference will take place on November 11, 2025, in Berlin.

The Gaming in Germany Conference is an annual event for everyone who is professionally involved in Germany’s regulated online gambling industry. The conference will cover topics such as regulatory developments, (black) market growth, player protection, marketing, compliance, and much more.

Confirmed speakers

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Although the 2025 Gaming in Germany Conference is still some time away, we have already confirmed the following speakers:

  • Dr. Jörg Hofmann, Senior Partner, Melchers Law
  • Senior GGL representative
  • Mathias Dahms, President, DSWV
  • Dr. Dirk Quermann, President, DOCV
  • Christian Heins, Director iGaming, Tipico
  • Josh Hodgson, COO, H2 Gambling Capital

Don’t miss it. Save the date!

Willem van Oort, founder of Gaming in Germany said: “We are very happy that we have received commitments from major stakeholders in Germany’s regulated gambling market to speak at our event. As always, we aim to connect the industry with regulatory and social stakeholders, and vice versa. This year, major topics of discussion will be the true size of Germany’s regulated market, the increasing popularity of the black market, as well as the upcoming evaluation of the 2021 State Gambling Treaty. I am certain there will be plenty to discuss.”

Call for speakers

If you would like to share your insights, success story, innovation, or cautionary tale, please consider applying for a speaker slot at the 2025 Gaming in Germany Conference by sending an email to [email protected].

Your voice matters, and we can’t wait to hear from you!

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The post Gaming in Germany Conference returns to Berlin November 11, 2025 appeared first on European Gaming Industry News.

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BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD

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BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.

The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.

Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.

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Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.

“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”

The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.

To find out more about BETBY, visit: https://betby.com/

The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.

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BHA Initiates Campaign Against Tax Hike

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The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.

The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.

A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.

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Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.

Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.

Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.

“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.

“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.

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“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”

The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.

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