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Relax signs RubyPlay as latest Powered By Relax partner

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Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Powered By Relax partnership deal to integrate online games provider RubyPlay’s suite of titles.

The latest games studio to benefit from one of the industry’s most popular distribution programmes, RubyPlay has continued to establish itself as one of gaming’s most exciting player-focused suppliers.

Thanks to the deal, RubyPlay will be able to greatly expand its existing presence across European and MGA markets via Relax’s platform, with the supplier’s games expected to prove a popular hit with both operators and players alike.

Boasting a catalogue of highly regarded cutting-edge titles, the Malta-based igaming supplier combines top concepts from land-based and social gaming – creating an interactive experience designed to take players on an immersive journey.

Key highlights in RubyPlay’s MGA-licensed portfolio, bursting with visually rich titles, include Alice in the Wild, and more recent favourites Grand Express Action Class, Enter the Vault and Adventures of Li’l Red.

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Commenting on the partnership, Simon Hammon, CPO at Relax said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.

“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”

Ittai Zur, COO at RubyPlay added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.

“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”

Established as one of gaming’s leading B2B suppliers, Relax celebrated winning four EGR B2B Awards earlier this month, including Innovation in Mobile and Casino Software Provider – testament to the provider’s outstanding contribution to the industry.

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The provider also secured two CasinoBeats Developer Awards at the CasinoBeats Summit in Malta, as well as four additional nominations at the International Gaming Awards, to be held later this summer in London.

Established as one of the industry’s leading aggregators, Relax provides more than 2,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture

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Leading provider of virtual sports and Next Gen Casino content adds people and culture specialist to its growing senior team

Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has named Prashika Rambaran Murugan as Head of People and Culture.

Murugan joins Kiron Interactive from SD Guthrie International, where she was Executive Manager for Human Resources. She’s also held senior HR roles at Mintek and Pernod Ricard.

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Gaming is a new industry for Murugan, but her experience in human resources is unrivalled, with more than 17 years of progressive learning and development across multiple industries.

She has a proven track record in driving HR strategy, transformation and operations at both national and global levels, and is highly skilled in talent management, total rewards, HR analytics and employee benefits design.

Kiron will be able to leverage her skills and experience, as well as her strategic mindset, strong business acumen and a passion for people development and culture as it continues to scale at pace.

Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Prashika is a talented and passionate people and culture specialist, and we are delighted to be able to bring her experience and enthusiasm to Kiron Interactive.

“A company is nothing without its culture and its people, and in Prashika, we have someone who knows how to build an engaging and inclusive corporate environment, and how to ensure that every member of the team is happy and able to reach their full potential.

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“This is an incredibly exciting time for Kiron Interactive as we pursue opportunities in markets across the world, and with Prashika onboard as our Head of People and Culture, we can continue to ensure we provide the absolute best experience for our people.”

Prashika Rambaran Murugan, Head of People and Culture at Kiron Interactive, added: “It’s an honour to join Kiron Interactive and to oversee the company’s culture and people.

“Kiron has already established a strong culture and thriving workforce, but I’m looking forward to taking this to the next level by tapping into my 15+ years of experience.

“I also believe that my experience outside of the gambling industry will bring a fresh perspective that Kiron can really benefit from.”

The post Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.

Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna.  It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’

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Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them.  Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’

The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.

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Another star lands in the Stellar Fruits galaxy

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ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy

Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.

Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.

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The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.

Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.

This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.

Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.

Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.

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The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.

“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”

ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.

This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.

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The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.

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